Healthcare SaaS

A startup in the healthcare sphere reached out to Goodman Lantern for assistance with market research, business plans, and proposals for funding.

An illustration of the importance of healthcare services

Goodman Lantern’s Content Services Help Healthcare SaaS Gain Startup Funding

Executive Summary

Based in EMEA, our client is a SaaS startup with a primary focus on the healthcare sphere. Their aim is to develop a multi-device platform that would allow patients to book appointments with doctors and specialists,


get professional medical advice, order prescription medication online, and receive test results from laboratories.

With their business idea still in its infancy, they needed our assistance with the initial planning phases.

We helped them develop the following


Detailed market research and competitor analysis (Kuwait and MENA region).


In-depth, professionally written proposal for funding.


UX-centric product and website wireframes.


Foundation phase branding (logo, brand pack, design guidelines)

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The Challenges

As a startup with two co-founders, a great idea, and no other resources, our client needed a large amount of support from our team.


They required our research expertise, writing experience, and design knowledge to make the first phase of their business planning process a success.

Goodman Lantern’s Solution

As the focus of this project was not only on content creation, Goodman Lantern assembled 2 different teams to work on various tasks. A team of 2 researchers, 2 writers,


and 1 editor worked on the client’s market research report, funding proposal, and product plan. A team of 1 UX expert, 1 designer, and 1 writer worked on the application and website wireframes.

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Results, Return on Investment and Future Plans

Over a span of 2 months, we helped the client get all of their foundation phase documentation together. Their proposal for funding was approved and we will be moving into the next phase – development of the app – soon.

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Need our help with business plans, market research, or competitor analysis?

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