Originally published May 6, 2022 , updated on January 23, 2023
An increase in the number of web users that visit your website can translate to a boost in sales. Taking measures to increase website traffic can be highly beneficial to your business’s health, both short-term and long-term.
Why Website Traffic is Important
Strategies that drive traffic to your website are essential because the more visitors you have, the higher the potential customers you have. It sounds obvious, but your business opportunities increase when you have a higher volume of website traffic.
Ways to generate website traffic also typically allow your business to grow and expand through greater reach. As a result, more website traffic helps improve on-page advertising and marketing content effectiveness.
For online businesses especially, website traffic can be the primary factor in measuring lead generation. This, in turn, is linked directly to sales.
Boost Your Website Traffic with Goodman Lantern
Wondering how to drive traffic to your website? Goodman Lantern can do it for you.
With us, you’ll have a marketing strategy that combines SEO traffic generation techniques with an organic traffic strategy. We work to make your website more appealing and accessible for potential customers.
Our services begin with a discussion about the purpose of your website, your brand values, and the nature of your products and services. All this helps give us a clear picture of the audience you want to attract and how to increase website traffic from this group.
Our team contains seasoned content creators, including graphic designers, writers, researchers, editors, and project managers. As a result, we’re well equipped to tackle any parts of your website that can be optimised.
We have experience with businesses of all shapes and sizes. Whether you need website content to get your online customer base off the ground or take an established site to the next level, we’ve got you covered.
We’re a company that values inclusivity, communication, and professionalism. You can expect all of this as standard with our website traffic services.
Our Marketing Expertise Translates to Your Boosted Traffic
A large part of what we do at Goodman Lantern is provide marketing insights and strategies to our clients. This is thanks to the wealth of experience we’ve gained over the years, working with many businesses and industries.
When advertising your website effectively, developing a clear strategy is essential. Our team of researchers gather information about your target audience to inform future content.
To give our clients the best marketing services possible, we have various relevant skills. These cover social media, copywriting, public relations, advertising, and direct response marketing.
The beauty of website content creation is an evolving art form. At Goodman Lantern, we take a holistic approach to marketing solutions. This means we communicate with our clients regularly to discuss strategy, make adjustments, and tailor content.
What We Do to Increase Your Website Traffic
Due to the nature of websites as individual online servers, making yours stand out from the crowd can be challenging. Fortunately, Goodman Lantern has the expertise and knowledge to do just that.
To generate website traffic, you need to focus your marketing efforts on several different avenues to see results. For instance, sharing your website content across multiple social media platforms will improve the number of internet users that are exposed to your brand.
Our services include:
Technical SEO Audit
Technical aspects of your website, such as page loading times, hosting and indexing, can all influence SEO. We conduct technical SEO audits to check how your website is performing. We then use the information gathered from the audit to inform your marketing strategy going forward.
On-page optimisation concerns any aspects of your website that can contribute toward search engine ranking. We provide a host of visual, written and technical services to this end. Ultimately, on-page optimisation helps increase website traffic by making content as relevant to your target audience as possible.
Keywords are often the ‘go to’ factor people think of when they think of SEO, and for a good reason. Goodman Lantern conducts thorough research to identify themes unique to your business and audience and looks out for trending industry topics. This way, you’re more likely to appear in consumer searches.
Create Memorable Content
Not all website traffic has to come from new leads. In fact, a great way to generate website traffic is by getting previous visitors to share with friends and family. We are experts at creating exciting, original content that gets people talking. This also helps you build brand authority.
Write Guest Posts
You can tap into third-party websites to build relationships and broaden your horizons with guest posts. Goodman Lantern identifies the websites most suited for guest posts, connects with the hosts of these platforms, and creates content that will drive the most traffic for you.
Leverage Social Networks
User interactions on social media platforms are traceable, so you can more accurately profile the people who are most likely to interact with your business. Goodman Lantern uses this data to tailor brand image and content to make full use of social networks.
Our video marketing content provides our clients with material that can both bring in and retain customers. Video marketing can be exceedingly engaging and grab the attention of potential customers as they browse. This is particularly effective content for social media platforms, linking back to your website.
Where some SEO efforts, like advertisements, might incur some cost, organic SEO is unpaid. Methods like backlinks, including a high density of keywords, and writing focused content, all fall under organic SEO. We are experienced in offering all of this as part of our content creation services.
Email newsletters are flexible forms of marketing content that can fulfil many different roles. We craft newsletters to be highly personable, with a voice and tone unique to your business. In this way, your brand can connect with customers and demonstrate the benefits of staying with you long term.
Influencers can be a valuable resource for online marketing due to their social followings. We help your business use influencers to promote your content and shift more attention to your website. Aside from an increase in website traffic, influencer outreach can also improve your credibility.
Submit Press Releases
Press releases are great ways to spread the word about new products and services and their benefits. Using our expert research team, we identify any industry news to write website content about. This shows you possess useful knowledge on issues that may impact your audience.
At Goodman Lantern, we understand that SEO operates across many axes. Link building helps your ranking by having your business appear in multiple online locations. This makes your website more easily discoverable. Directories, social media platforms, press releases, and third party industry websites are all valid options for links.
Why Should You Choose Us?
The devil is in the details when it comes to online content, particularly website content. With Goodman Lantern, you’ll be choosing a content creation agency that is meticulous in its approach.
From the get-go, our marketing services are uniquely tailored to your business goals. If you’re wondering how to drive traffic to your website, we’ll discuss a strategy that will work best to achieve this.
The team at Goodman Lantern is made up of consummate professionals in marketing, sales, design, copywriting, and editing. We’re the complete package! As such, whatever the nature of the project you have in mind, the chances are we’ll have the expertise on hand to help.
We follow the SEO best practices when creating content, thus ensuring it ticks all the informative, engaging, original, and accurate boxes. Our services have been proven to increase website traffic for past clients.
Industries We Serve
The concept of software as a service isn’t anything new. However, it has become far more accessible to mainstream audiences in recent years. One result is that content associated with the SaaS industry has to be available on all devices.
To increase website traffic for SaaS brands, Goodman Lantern makes sure your site can accommodate many different forms of content. Technical SEO like this is an integral part of our services.
The SaaS industry is also typically involved with developing technological trends. As such, clear and informative content can go a long way to captivating your target audience.
With our reliance on communication remaining a mainstay of modern society, the telecommunications industry is constantly changing. Companies in this industry deal primarily in information, so it’s only fitting that they have content to reflect this.
Goodman Lantern provides content writing services to make sure telecom websites are well laid out and visually appealing. This way, you’ll be more likely to generate website traffic.
Our content is also effective at promoting your brand as a voice of authority. With so many telecom products and services fulfilling similar roles to one another, we help these businesses stand out.
Over the last couple of decades, more and more companies have been embracing the possibilities offered by virtual and augmented reality technology. With Goodman Lantern, you’ll be able to convince consumers that you have valuable products and that the services you offer are essential.
The first step in boosting sales for pay-per-use products, such as virtual reality experiences, is to drive traffic to your website. Our agency crafts website content that is guaranteed to attract your target audience.
Building on this, we have extensive knowledge of distribution methods. Utilising a range of online platforms improves your brand’s search engine results page ranking and allows more internet users to interact with your content. Interactivity is a great quality for content for the augmented reality industry in particular.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, A Small World
“In marketing, content generation is one of the biggest challenges. I’ve been using a large freelancing network, and I did have trouble finding the right talent to produce content for us. Then I got to know Goodman Lantern. We started to do business together, and it seemed Raj understood my requirements very well. He delivered quality content that met my expectations.”
Marketing Manager, Flatworld Solutions
Increase Website Traffic Services FAQs
How do I measure website traffic?
Website traffic doesn’t just consist of the number of users who visit your website. Pageviews per session, bounce rate, clicks, and session durations are all factors to consider. Google Analytics has the most extensive tools for measuring website traffic.
Do I have to use SEO to increase website traffic?
Not at all. SEO certainly helps draw potential customers to your website, but there are many options to increase website traffic that don’t use SEO. Examples include paid ads, content marketing, email marketing, and excellence in customer service.
Can I measure traffic using Google Analytics?
Yes. When you sign up for Google Analytics, you can choose the time zone for your business. From here, you’ll get real-time data on traffic and historical user information.
How do I drive website traffic as a startup?
As a startup, you may not have the funds to invest in content writing services. That being said, it can be beneficial to learn about unpaid, organic SEO practices and start implementing them within your brand content.
Get in Touch
Looking to achieve your business goals with an increase in website traffic? Our team of native English speakers are happy to take you under their wing. Experience our holistic approach to content marketing with a free writing trial or schedule a discovery call to understand our services better.
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