What is Inbound Marketing?
Inbound marketing consists of three tiers: Attract; Engage; Delight. By following these tiers, companies are not only able to cultivate a meaningful connection with regular readers, but also encourage referrals and gain novel prospects. Inbound marketing is all about authentic and sustainable growth. With it, businesses are able to develop momentum that keeps the wheels of success spinning.
Goodman Lantern offers inbound marketing services that are tailor-made for your company and target audience. Our team of experts is fluent in the marketing sphere and strives to perfect an inbound strategy that helps uplift your business for years to come.
Inbound Marketing Methodology
There are three specific aspects of the inbound marketing methodology.
How Inbound Methodology Works in Different Types of Marketing
There are many components that make up the inbound marketing method, and that’s why you need an agency that is versed in the complex language of inbound marketing. We offer a multitude of services that expand the success of marketing, such as search engine optimisation and marketing automation.
Not only do we develop a powerful marketing strategy, but we also conduct thorough research into each section of your business. With this information, we’re able to tap into a pool of knowledge to cultivate both strategies and content that will help your company grow.
Through the perfection of both marketing and content, we curate an inbound marketing strategy best suited for your business. In the implementation stage, we craft the copy that will help you reach your desired audience and company goals.
Our content team can help you simplify concepts and hard-to-digest data, statistics and numbers with these graphics that typically include text, charts, illustrations, icons, and other visual elements.
Goodman Lantern’s content writers and designers work side by side to develop impactful infographics that resonate with audiences. We also make an effort to ensure the graphics are in line with each client’s brand identity.
How Goodman Lantern’s Inbound Marketing Services Work
We at Goodman Lantern understand that every business is unique. We don’t follow a set of rules for every company we serve. Rather, we custom-craft every strategy to suit your individual and authentic voice, values, and goals.
Goodman Lantern provides an integrated approach to inbound marketing. We begin with the development stage, during which we analyse your target market, what kind of content they are consuming, and which platforms they frequent. Together, we develop a detailed content calendar designed to meet your company’s goals.
The second phase of our inbound marketing process is all about execution. Our team of professional and experienced writers set out to work on crafting the ideal content for your business and audience. Every word is arranged with intention, ensuring we boost the commercial impact of your content. Our writers are fluent in search engine optimisation and will organically weave researched keywords into the copy to ensure your company improves its ranking.
The final phase of our inbound marketing services covers distribution. We ensure your new, engaging content is shared on the right platforms and publications in order to reach your desired audience members and potential customers.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Why You Should Choose Us!
We’re a dedicated content and inbound marketing agency that strives to create
content you can trust. We consist of research, marketing, and writing teams who
are all fluent in crafting strategies and content for a wide variety of industries.
Native-English Content Writers
Our content marketing agency is made up of fluent English content writers, researchers, and marketers from around the world. Our professionals are versed in a diversity of skills over a wide range of industries. Each strategy and content piece we craft adds both quality and value to your business.
In this day and age, customers rely on the media for their content. It’s more important than ever to remain on top of the latest digital and industry-related trends. Our inbound marketing strategies are shaped to include thoroughly researched keywords, helping your company increase visibility, reach a wider audience, and rise to the top of search engine ranks.
Increased Traffic and Conversion Rates
Our content marketing team curates strategies with your target market, desired customer, and conversion goals in mind. With the cultivation of magnetic marketing tools that encourage action, we help you transform casual readers into returning customers.
Inbound Marketing Services FAQs
Inbound content marketing informs your audience about your brand, business values, and your services. Through the distribution of meaningful and value-packed content, our inbound marketing allows you to develop a long-lasting relationship with your desired audience members. The complex language of inbound marketing requires a high level of expertise, which is why businesses need professional marketing agencies to help.
Inbound marketing is more than just marketing. It’s all about cultivating a marketing strategy that serves your intended customer. Every piece of content is filled with value and offers an innovative solution that your readers can connect with. After attracting the right audience, your personalised inbound strategy will help retain your favourite customers and encourage referrals for sustainable growth and success.
Yes! At Goodman Lantern, we have hand-picked and trained a professional team of content marketers who have extensive experience in the methodology of inbound marketing. From researchers and SEO experts to writers and distributors, our team is versed in all things inbound content marketing.
The three steps of inbound content marketing include attracting your desired audience members with custom-crafted content, engaging them with questions, feedback reports, and surveys, and creating a level of desire to turn them into returning, loyal customers.
We provide regular updates and drafts to ensure your satisfaction. If at any stage you think we’re losing direction, you can inform us of the changes that need to be made and our team will revise the content to suit your needs.
We provide many forms of content and services that make up inbound content marketing. These include blog writing, video creation, email campaigns, and search engine optimisation, to name a few.
Yes, we have a list of case studies and samples you can view here.
Get in Touch
Ready to take your business to the next level of success? We’re here for you. Let us help you bolster your brand and boost your visibility with powerful inbound marketing services.
Book a consultation call or pop us an email to finalise the next steps. We look forward to having you onboard!