Originally published February 9, 2022 , updated on January 23, 2023
Inbound marketing consists of custom-crafted content that attracts your desired audience, engages them through solution-driven insights, and empowers both your customers and company. This marketing methodology forms the foundation of a true connection between you and your audience members, changing them from casual readers into loyal customers.
What is Inbound Marketing?
Inbound marketing is a method that aims to organically grow your business and build your brand through content that is valuable to your target audience. The end goal is to establish you as a thought leader in your industry and to develop brand loyalty from your current and potential customers.
Inbound marketing consists of three tiers: Attract; Engage; Delight. By following these tiers, companies are not only able to cultivate a meaningful connection with regular readers, but also encourage referrals and gain novel prospects. Inbound marketing is all about authentic and sustainable growth. With it, businesses are able to develop momentum that keeps the wheels of success spinning.
Goodman Lantern offers inbound marketing services that are tailor-made for your company and target audience. Our team of experts is fluent in the marketing sphere and strives to perfect an inbound strategy that helps uplift your business for years to come.
Inbound Marketing Methodology
At Goodman Lantern, we strive to craft meaningful, value-packed, and solution-driven content that speaks directly to your audience.
An inbound marketing strategy differs from a general marketing strategy. Inbound marketing relies on the importance of connection between a company and its customers.
Our team of expert inbound marketers understands the intricate language of marketing and uses this to cultivate a strategy that best suits your company and target market.
There are three specific aspects of the inbound marketing methodology.
It focuses on enticing and captivating an audience member with valuable content. Every form of your content needs to be tailor-made to attract your desired target audience.
It involves connection with your customers. Through meaningful and solution-driven conversations, you can begin to build a sustainable and trusting relationship with prospects.
It is ensuring the needs of your existing clientele are met. This is achieved through surveys and feedback.
How Inbound Methodology Works in Different Types of Marketing
As an inbound marketing agency, Goodman Lantern works to create significant connections and bridge the gap between your company and desired customers. We aim to align your goals with your audience’s needs through valuable and striking content.
With a team of marketing professionals, we harness the power of the inbound marketing methodology to scale your business and reach sustainable success.
There are many components that make up the inbound marketing method, and that’s why you need an agency that is versed in the complex language of inbound marketing. We offer a multitude of services that expand the success of marketing, such as search engine optimisation and marketing automation.
Not only do we develop a powerful marketing strategy, but we also conduct thorough research into each section of your business. With this information, we’re able to tap into a pool of knowledge to cultivate both strategies and content that will help your company grow.
Through the perfection of both marketing and content, we curate an inbound marketing strategy best suited for your business. In the implementation stage, we craft the copy that will help you reach your desired audience and company goals.
How Inbound Methodology Works in different Marketing
While inbound marketing follows the three-step method of attraction, engagement, and delight, it also consists of numerous marketing forms. These include blogs, videos, emails, newsletters, and surveys, to name a few.
While there are a variety of content styles, inbound marketing ensures that each piece is created with the customer in mind. Value, meaning, and innovation are weaved into the creative process to produce authentic content that strives to help, teach, or entertain the reader.
With a selection of inbound marketing tools at hand, your company will increase in visibility and gain a wide range of prospects for long-lasting growth.
Search Engine Optimisation (SEO)
Our team of professional writers and inbound marketers has a deep understanding of search engine optimisation. We know just how to harness the power of keywords to reach the right audience.
The media is filled to the brim with a vast range of content, and this makes it difficult for companies to stand out from the competition. Our inbound marketing strategies are weaved with the latest SEO knowledge base and trends to ensure your business attracts your ideal target market.
With SEO blogs, social media posts, and ebooks, we will help boost your brand’s visibility and generate leads.
Not only do we offer general content marketing, but we also specialise in inbound marketing services. This means we conduct in-depth research into your brand’s tone, voice, goals, and desired audience. With this information, we tailor-make a marketing strategy that will place your business on the map and position it as a leader in your industry.
The content we craft is value-packed and solution-filled. Each content piece will speak directly to your ideal audience member and provide them with quality information that is engaging, entertaining, and just what they were searching for.
We help discover the perfect platforms to reach your target market, turning them from casual readers into regular customers.
Personalised, expertly crafted, and entertaining emails are what sets your company apart from the rest and assist in building true, long-lasting relationships with your client base. While the world seems to be shifting towards social media, email remains one of the best approaches to marketing.
Every email click is guaranteed to be more meaningful than one from social media. Our talented content writing team is versed in the world of email marketing and knows how to connect with and engage your audience members.
Paired with in-depth insights and analytics via email marketing tools, we can shift the email approach to suit your ideal market.
Blogs are one of the leading ways to improve your search rank and generate leads. Our team of multi-skilled writers and SEO experts know how to craft copy that speaks directly to your target audience and showcases the value of your business and services.
With years of successful blog writing experience under our belt, we will help boost your company’s visibility, traffic, and revenue with professionally written blog posts. Whether you need short, concise blogs or in-depth, striking posts, we’ve got you covered.
Position yourself and your business as a leader in your industry with engaging and magnetic blog posts.
Case studies are in-depth testimonials that showcase a successful campaign your business has completed, further demonstrating the effectiveness of your services or product. Case studies are a powerful tool to utilise in the marketing realm but can be difficult to get right.
At Goodman Lantern, our team of writers is fluent in case study curation, ensuring your company stands out as a thought-leader in your industry. As an inbound marketing agency, we offer case study creation to help improve your business’s authority and generate both leads and revenue.
As part of an integrated inbound marketing strategy, we help distribute your case study to the right places to inform your target market of your brand’s success.
Media is consumed in a variety of ways, and one of the most popular forms of content is video. At Goodman Lantern, we understand the world of video creation and how to utilise video production as a powerful inbound marketing tool.
We analyse your business goals, tone, and audience members to cultivate the best approach to video creation. Our team of experts then works to design and bring to life magnetic, entertaining, and original video content.
Once created, our marketers will develop a strategy to ensure your new videos reach your desired audience members. With our video creation services, your business can generate more leads and turn casual viewers into returning customers.
eBooks are changing the marketing game. However, creating in-depth technical material such as eBooks can be a challenge in a world that prioritises fast-paced media.
At Goodman Lantern, our writing team is experienced in the multilayered forms of eBook writing. Our inbound marketing services allow for your custom-crafted eBook to be distributed on the right platforms, reaching your ideal audience members. Showcase your business expertise, educate your readers, and generate more leads by adding eBooks into your inbound marketing strategy.
Goodman Lantern helps you to do so with ease.
Connect with your audience more intimately and build trust with webinars. Through captivating scriptwriting and magnetic distribution methods, our team of professional writers and webinar savvy experts will help you level up your business.
Our authentic scriptwriting process guarantees increased following and generates more leads. All of the content we produce for your webinar is audience-appropriate and tailor-crafted to suit your business needs.
With the help of our inbound marketers, we will ensure every webinar you present is filled to the brim with insightful information and inspiring solutions. By curating the content for your desired audience, we can improve your company’s visibility and position your brand as a leading authority in your industry.
Businesses that include whitepapers in their inbound marketing approaches are a step above the rest. Our team of talented writers expertly craft long-form whitepapers that showcase your company’s successful campaigns.
In addition, they outline the solutions your company presents and position you as a leader in a crowded marketplace. As part of our inbound marketing strategy, we curate in-depth whitepapers that inform your audience members of your solution-driven services.
With a team of English-speaking writers, SEO experts, and professional inbound marketers curating your whitepapers, we can help level up your business and place you as an authoritative figure in your industry.
Our content team can help you simplify concepts and hard-to-digest data, statistics and numbers with these graphics that typically include text, charts, illustrations, icons, and other visual elements.
Goodman Lantern’s content writers and designers work side by side to develop impactful infographics that resonate with audiences. We also make an effort to ensure the graphics are in line with each client’s brand identity.
How Goodman Lantern’s Inbound Marketing Services Work
We at Goodman Lantern understand that every business is unique. We don’t follow a set of rules for every company we serve. Rather, we custom-craft every strategy to suit your individual and authentic voice, values, and goals.
Goodman Lantern provides an integrated approach to inbound marketing. We begin with the development stage, during which we analyse your target market, what kind of content they are consuming, and which platforms they frequent. Together, we develop a detailed content calendar designed to meet your company’s goals.
The second phase of our inbound marketing process is all about execution. Our team of professional and experienced writers set out to work on crafting the ideal content for your business and audience. Every word is arranged with intention, ensuring we boost the commercial impact of your content. Our writers are fluent in search engine optimisation and will organically weave researched keywords into the copy to ensure your company improves its ranking.
The final phase of our inbound marketing services covers distribution. We ensure your new, engaging content is shared on the right platforms and publications in order to reach your desired audience members and potential customers.
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We’re here to help you take your business to the next level.
Industries We Serve
Our team of expert inbound content marketers creates strategies that help SaaS companies stand out from the rest. Our marketers are articulate in the inbound marketing methodology and can assist in building your business into an authoritative figure in the SaaS industry.
The SaaS sphere is constantly growing in popularity as more people place their reliance on cloud-based services. Our efficient and inexpensive inbound marketing services help companies adopt and apply powerful marketing campaigns that boost visibility in a saturated realm.
All of our strategies are tailor-made to suit your company’s individual needs and ideal audience members. In addition, our expert content creators are versed in search engine optimisation, ensuring your brand and custom content reaches the right people at the right time on the right platforms.
Our inbound marketing strategies result in the attraction of your target audience, steady engagement, and strong referrals.
The telecommunications industry is booming, and it’s only going to grow in popularity and demand. While this creates an abundance of business opportunities, it also creates a crowded marketplace.
We help your business stand out from the rest with expertly-crafted content that attracts prospective customers. Our team of masterful inbound marketers has a demonstrated history of working in the telecommunications industry.
With a vast knowledge base and skill set, we will develop a powerful and personalised inbound marketing strategy that will improve your company’s visibility and reach the right audience members.
Not only do we help get the word out about your business, but we ensure engagement from your desired customers and keep them coming back for more. Grow a sustainable business, boost your traffic, and generate more leads with our telecom inbound marketing services.
Augmented reality is set to be one of the most demanding and recognised industries of technology in the future. To stay up-to-date with the trends and place your company as a thought-leader in the field, you need a powerful and solution-driven inbound content marketing strategy.
With an ever-changing industry comes a vast customer base and audience range. To attract your desired audience members and target customers, your inbound marketing strategy needs to speak to them, connect them to viable solutions, and keep them coming back for more.
That’s where we come in. Goodman Lantern provides quality inbound content marketing services for the virtual and augmented reality industry. Our team of inbound marketing professionals is experienced in developing strategies that engage audience members. If you’re looking for ways to boost your brand’s visibility and gain more customers, we’re here to help.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, ASMALLWORLD
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Executive Director, Asian Pharmaceuticals
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Why You Should Choose Us!
We’re a dedicated content and inbound marketing agency that strives to create content you can trust. We consist of research, marketing, and writing teams who are all fluent in crafting strategies and content for a wide variety of industries.
Native-English Content Writers
Our content marketing agency is made up of fluent English content writers, researchers, and marketers from around the world. Our professionals are versed in a diversity of skills over a wide range of industries. Each strategy and content piece we craft adds both quality and value to your business.
In this day and age, customers rely on the media for their content. It’s more important than ever to remain on top of the latest digital and industry-related trends. Our inbound marketing strategies are shaped to include thoroughly researched keywords, helping your company increase visibility, reach a wider audience, and rise to the top of search engine ranks.
Increased Traffic and Conversion Rates
Our content marketing team curates strategies with your target market, desired customer, and conversion goals in mind. With the cultivation of magnetic marketing tools that encourage action, we help you transform casual readers into returning customers.
In-Depth Research and Analysis
As a marketing agency, our team of professional researchers conducts an in-depth analysis of the latest marketing trends, your business goals, and your desired audience range. With information that is both qualitative and quantitative, we are able to craft a personalised inbound marketing strategy best suited to your company’s vision.
Quality of the Highest Standards
Our content creation and marketing strategies are crafted to the best of our ability. We adhere to the latest version of our internal knowledge basis, ensuring both quality and value in everything we produce.
At Goodman Lantern, communication with our customers is crucial. While working on your project, we will constantly update you on our progress. We will host regular meetings with you to ensure your satisfaction and discuss any potential revisions. Every project manager has a direct line to the content marketing team, so any changes you request are seen to immediately.
Inbound Marketing Services FAQs
Why do I need professional inbound marketing services?
Inbound content marketing informs your audience about your brand, business values, and your services. Through the distribution of meaningful and value-packed content, our inbound marketing allows you to develop a long-lasting relationship with your desired audience members. The complex language of inbound marketing requires a high level of expertise, which is why businesses need professional marketing agencies to help.
What are the benefits of inbound marketing?
Inbound marketing is more than just marketing. It’s all about cultivating a marketing strategy that serves your intended customer. Every piece of content is filled with value and offers an innovative solution that your readers can connect with. After attracting the right audience, your personalised inbound strategy will help retain your favourite customers and encourage referrals for sustainable growth and success.
Are your writers specialised in inbound content marketing?
Yes! At Goodman Lantern, we have hand-picked and trained a professional team of content marketers who have extensive experience in the methodology of inbound marketing. From researchers and SEO experts to writers and distributors, our team is versed in all things inbound content marketing.
What are the three steps of the inbound marketing methodology?
The three steps of inbound content marketing include attracting your desired audience members with custom-crafted content, engaging them with questions, feedback reports, and surveys, and creating a level of desire to turn them into returning, loyal customers.
What if I am not satisfied with the work?
We provide regular updates and drafts to ensure your satisfaction. If at any stage you think we’re losing direction, you can inform us of the changes that need to be made and our team will revise the content to suit your needs.
What forms of inbound content marketing do you provide?
We provide many forms of content and services that make up inbound content marketing. These include blog writing, video creation, email campaigns, and search engine optimisation, to name a few.
Do you have any case studies or samples of work?
Yes, we have a list of case studies and samples you can view here.
Get in Touch
Ready to take your business to the next level of success? We’re here for you. Let us help you bolster your brand and boost your visibility with powerful inbound marketing services.
Book a consultation call or pop us an email to finalise the next steps. We look forward to having you onboard!
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.
Social Media Marketing
Social media is one of the most powerful tools to reach and connect with your desired audience members. At Goodman Lantern, our team of professional marketers, writers, and media experts know how to craft content that appeals to your ideal customers. Our social media marketing strategies are designed to boost your following, generate traffic, and bolster your leads.
In addition, our team is versed in the latest digital trends, helping your business stay up-to-date and positioning you as a thought-leader in the field. Every marketing strategy created takes an insight-driven approach to ensure every piece of content is valuable, entertaining, interesting, and concise.