Originally published March 29, 2022 , updated on April 11, 2022
Optimise Your Business for a Local Audience
Targeting a local audience can often be the most beneficial course of action for location-specific businesses. Using the best local SEO services helps ensure your business appeals locally. Utilising these services will make your company’s marketing tactics far more effective, both at bringing in new customers and cultivating an existing local customer base.
What Are Local SEO Services?
Search engines are governed by algorithms that dictate which content will appear in the results, along with the order they appear in. They work differently when it comes to local searches, however. For one, Google’s algorithm has a list of keywords that, when used in a search, will cause a location factor to be included. These words will relate to one-off services like hospitality venues and delivery.
Local searches have been shown to be highly effective in converting consumers to loyal customers. By using local SEO services, people in your area have more information about what your business can offer. For example, Google ranks business’ local search results based on relevance, distance and prominence.
Local SEO services can be effective marketing tools depending on the business and its products/services. Generally, any company with a physical geographical location that customers can visit will benefit from local SEO services.
Why your Business needs a
Local SEO Agency
Employing a local SEO consultant or local SEO services company can do wonders for your marketing strategy.
Local search optimisation services effectively secure new customers as they target people who are actively interested in your type of business. Resultantly, using a local SEO agency is a great way to grow your business and secure a lasting customer base.
While local SEO services focus on a local customer base, the best local SEO company can increase your business’s appeal to visitors from afar. Nowadays, a host of devices allow people to make searches on the go. When people visit a new town or city, it means an increase in potential customers that local SEO services can help target.
The potential benefits of using a local SEO marketing agency far outweigh the price you pay.
Benefits of Local SEO
The benefits of local search optimisation services for your business can reach far and wide. Increasing visibility, demonstrating relevance, and gaining more potential customers, are just some of the benefits available.
The benefits of using the best local SEO services are both short and long term. Regarding the former, people can more easily discover your business and learn more about what it can offer. For the latter, because people are actively searching for services and products related to your business, they’re likely to remain customers for longer periods.
Better SEO Result
It sounds obvious, but having your business’s content rank higher up in search engine results has increases customer interaction. When your business appears in a top search result position, it signals to local consumers that your products and services are likely to be what they’re looking for.
Although measuring user experience is subjective, local SEO services target a specific audience. Tailoring your SEO content with a local angle allows prospective customers to interact with your business conveniently. Local SEO services also help demonstrate your business’s utility and ease of use.
Boost in Conversion Rate
Consumers want the most straightforward path to the products and services they need. That’s why local searches are of particular value to them. Consequently, when your business ranks highly in local search results, the effect is that more potential customers will click on its links.
You’re not always guaranteed to reach people actively looking for your products with traditional SEO content marketing. This is not so with local search optimisation services. Thus, when your business invests in local SEO services, they’ll be investing in an efficient marketing strategy that won’t see costs go to waste.
What Our Local SEO Solutions Include
As a local SEO marketing agency, our team makes content work for all businesses and customer bases. A big reason for this is that we employ various case-specific features and strategies to achieve your goals.
The solutions we choose is decided through discussions with your marketing team as to what course of action will produce the best results for your business.
Like all content marketing, local search optimisation services are an evolutionary process. We recognise this at Goodman Lantern, which is why we’ll audit your website to gauge its search performance.
We’ll do this at various points throughout our client’s tenure to ensure our content plan remains solid.
On-page SEO refers to search engine optimised content that lives within web pages. It uses techniques centred around word usage to rank higher, thus generating more traffic for your business.
Many factors affect on-page SEO, which can vary between different search engines.
Off-page SEO concerns marketing techniques that increase the position of your website within search engine results pages. Examples include link building and delivery methods like social media management, blogging, and bookmarking sites, to name a few.
Optimise Google My Business
A Google ‘My Business’ page is a huge asset for businesses looking to become more discoverable. With it, you’ll be able to list the information that is of direct interest to potential customers before they even visit your website. For local SEO, this includes opening/closing times and contact details.
Build Local Citations
Local SEO services can increase your business’s reach by building up the number of local citations that feature your business. This can include information like your business name, address, email or phone number. These mentions are taken into account by search engine algorithms.
When we provide local SEO optimisation services, the keywords Goodman Lantern plans content around go beyond just your business. It’s crucial here to combine keywords related to the relevant products and services with the names of nearby places. This means your business will rank based on both.
Link building is a significant factor in local SEO strategy. Potential customers could be reading content on foreign sites that allows them to follow a link to your site. Search engines will look at links that are relevant to each search when deciding which websites to display.
Analyse User Experience
By using a good local SEO services company, you’ll be giving potential customers precisely what they’re looking for. On top of this, a significant feature of local SEO services is user reviews. Coupled with other data, this feature is excellent for analysing user experience.
Goodman Lantern believes in collaboration when it comes to providing local SEO services. As such, our SEO reports include many metrics which can be used to measure your business growth as a direct result of local SEO strategies. This encompasses not only search engine performance but backlinks and website configuration.
How Local SEO Can Boost Your Online Presence
Even if your business doesn’t have a website, it can benefit from local SEO services. Primarily, these services can boost your online presence or build it from the ground up.
Visibility is critical when it comes to attracting customers. Local SEO helps your business rank among the top search results to increase consumer traffic. It’s particularly impactful as it allows your business to create a stable customer base.
There are many ways in which potential customers can reach your business due to local SEO techniques. These include searches from mobile devices, local map searches, and website links.
Why Should You Choose Us?
If you want the best for your business, look no further than Goodman Lantern. We’re a leading local SEO services company that will go above and beyond to execute your content goals.
Our background is focused on a combination of research, branding, marketing, and content creation. With this experience, we’re more than prepared to help you achieve your business goals.
At Goodman Lantern, we care about our clients and their business’s services. That’s why we like to establish an intimate and open relationship with companies that employ us. This, in turn, enables us to provide local search optimisation services that are truly unique to your brand.
Our content has been proven time and again to expand our client’s customer base through lead generation whilst increasing the conversion rate of their marketing material. With Goodman Lantern, you’ll ensure that your content across many digital channels is as effective as possible.
Industries We Serve
The software as a service industry contains businesses that are centred around their product and the service it provides. The result is that creating marketing content for SaaS businesses usually involves simplifying technical topics and ideas. Goodman Lantern are comfortable converting complex jargon into straightforward content. After all, we’ve done it many times before.
The name of the game when it comes to the Telecom industry is the transmission of written words, audio, or visual content. As a result, it’s not surprising that appealing marketing content can impact these businesses.
This has been increasingly relevant in recent years, as people’s reliance on domestic and global communication has considerably increased. It’s just one of the reasons Goodman Lantern strives towards consistently effective marketing content for all our clients.
Goodman Lantern can provide top class content development, distribution and SEO services for augmented reality companies. These businesses can inform and entertain consumers through their digital content with us.
Augmented and virtual reality is an exciting industry that promises only to expand. As a result, Goodman Lantern is excited to work with you if your business provides augmented reality services or products that deal with virtual reality. We can help you navigate this increasingly competitive marketplace through cutting-edge content.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, ASMALLWORLD
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Executive Director, Asian Pharmaceuticals
Frequently Asked Questions
What Types of Businesses Can Use Local SEO?
Any business with premises that potential customers can visit or that offer services in specific locations. That being said, certain business types are better positioned to benefit from local SEO services than others. These businesses include hospitality venues, pet shops, delivery options, medical services, and plumbers.
Does my business need a website to use local SEO?
No. Having a website adds a significant dimension to your content strategy. However, local SEO can do its job with tools like a ‘Google My Business’ page alone.
Should I outsource my local SEO content?
If you can spare the cash, yes. Undertaking SEO content creation in-house can be extremely costly in time and resources. By outsourcing SEO to a professional content creation agency, you’ll increase your return on investment dramatically.
How long does it take to see results from local SEO services?
For general SEO services, it can be anywhere from four months. With local SEO, however, this time frame can be shorter. This is because a group of people is already actively looking for your business services due to its proximity. Of course, this does hinge on your business ranking higher than similar ones in your area.
My business already has an SEO strategy; should I also invest in local SEO services?
Well, why not? Local SEO allows your business to target consumers that could potentially miss a broader content marketing strategy. Furthermore, local consumers are more likely to be converted to paying customers, as they demonstrate an active desire for your products or services.
Get in Touch
Looking to take your business to the next level with local SEO services? Goodman Lantern is here to implement the content you want to put behind your business. We thereby deliver marketing content that will benefit your business long term. Get in touch with us today to find out more.
We’ve helped develop the voice behind