It’s our mission as a digital content agency to help you appeal
to your ideal audience. We work closely with your team to
understand your value offering, ensuring you gain access to a
broad Australian audience.
Now more than ever, you should be optimising your business for search engine ranking. Our SEO services include optimising your content as well as optimising your website to rank higher on search engines, with techniques like backlinks and third-party mentions to strengthen your brand.
Goodman Lantern is a content marketing agency for all types of industries, with a particular focus on technology, telecommunications, and financial services. We offer a wide range of SEO services, including organic and paid media. Our team of specialists execute our SEO services by working with our clients to do digital audits and make adjustments to their websites.
Inbound marketing services are designed to attract your target audience to content that is valuable to them. Producing regular inbound marketing material allows you to build your customer base organically.
Goodman Lantern will do the research to ascertain exactly who your target audience is. Once we understand your audience’s pain points, we create content that helps them to solve their challenges. In the process, your Australian business, local or national, will be able to make a genuine connection with people who follow you.
The unfortunate truth is that the best content in the world won’t have any effect if it doesn’t reach the people it’s intended for. With more businesses vying for consumers’ attention, catching the right readers’ attention becomes increasingly difficult. Goodman Lantern’s professional content distribution services can help your brand to break through the noise.
We promote your content on the platforms where your target audience spends time, ensuring your message is seen where it will be received best. Our strategic approach, which focuses on creating genuinely valuable content, also increases the likelihood of online users sharing the content to expand the reach of each piece.
Effective online marketing cannot occur with written content alone. Nowadays, consumers have so much information at their fingertips that it often takes more than a snappy headline to grab their attention. This is where Goodman Lantern’s graphic design services come in.
We draw on years of experience in using graphic design to illustrate complex concepts. Our approach will help your readers understand your marketing message while giving them valuable information in a memorable medium. Your audience will remember the value they found in your content, increasing the chance that they’ll purchase your product or service in future.
Language barriers can become roadblocks to further growth for your business. New audiences – which could have a need for your products and services – are inaccessible without proper translation. Content that becomes incoherent once translated can even be damaging to your reputation. Localisation solves this problem by tailoring your content to speak to people from different cultures.
Our translation and localisation services can be applied to any type of content, whether it’s translating the content on your landing pages or an entire website and social media profile. This is thanks to the diversity of our team, both in terms of geography and expertise.
‘Fail to prepare, prepare to fail’ is a saying that’s particularly apt in the context of digital marketing. Executing a marketing strategy is a long-term commitment that requires a consistent approach. Goodman Lantern can help you to create a content marketing strategy and plan that drives results for your business.
As a content marketing agency familiar with Australian audiences, getting results is our goal. We’ll work hand-in-hand with you to ensure your strategy aligns with your business goals. With our help, you’ll show potential customers of the benefits of your products and services and create a lasting impression.
Local SEO requires a particular set of copywriting skills and a team that understands both copywriting and SEO best practice. We perform checks on all your business content to make sure your audience knows where to find you. These services include landing pages, Google’s ‘my business’ pages, contact pages, social media profiles, and more.
With Goodman Lantern by your side, it’ll become easier to gain visibility among your customers. As your customers get to know and trust you, they’re more likely to recommend you to their networks. There are few more satisfying feelings than cultivating a base of regular local customers. The Goodman Lantern team is here to build those relationships.
Whether it’s to connect with individuals or other businesses, the SaaS industry needs copywriting to market what they are offering. The main strength of content for SaaS businesses is its ability to explain products and services clearly. In this regard, Goodman Lantern has a lot of experience in making marketing content accessible to all types of consumers.
As the SaaS industry continues to grow, so do the competition and expectations for high-quality content. With our SEO content writing services for Australian companies, however, you’ll be able to stand above the rest.
Exchanging information via digital channels is hugely important in the day-to-day lives of people, businesses, and even governments. As such, it’s no surprise that the telecommunications industry is constantly innovating. Content marketing helps your business grab the attention of consumers to capitalise on new products and services.
Goodman Lantern’s content services allow telecommunications companies to get their point across clearly. We have years of experience simplifying topics and explaining ideas concisely. This will also be in terms that your target audience will understand, which are far more likely to result in a connection – or even a conversion.
While Virtual Reality and Augmented Reality technology has been around for some time, we have barely scratched the surface of all its uses. This sector is evolving at a rapid and exciting pace, bringing with it more clients, consumers, and companies.
The VR/AR industry is used to moving quickly and effectively, churning out new ideas and turning them into reality. Companies need to equip themselves with a marketing strategy that is just as robust and efficient. Our high quality content writing services for Virtual Reality and Augmented Reality businesses can help your product hit the ground running.
Goodman Lantern is a business built on teams of talented individuals. Our holistic approach to content marketing means that the resources of our Australia-based team are at your disposal. We’re always happy to discuss your goals, how you want to achieve them, and what values you want to display.
Whatever your industry, our team has the breadth of knowledge and experience to help. This allows us to produce content at a rapid pace without compromising on quality. On the contrary, we focus on user experience with content that is tailored for your audience.
At Goodman Lantern, we love to really get to know our client’s brand. We want to demonstrate the relevance of your products and services and boost the
visibility of your business.
If you’re looking for a leading content marketing agency, look no further. Goodman Lantern has helped hundreds of businesses make personal connections with consumers, ensuring stable, long-term growth.
Want to have a bigger impact?
Get in touch via impact@goodmanlantern.com
Australia - Sydney
680 George Street, Sydney, NSW, 2000
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
Sydney, Australia 
