Originally published June 12, 2022 , updated on June 13, 2022

As a SaaS company, you have to know how to make your products and services visible to potential customers. SEO content development is the best way to ensure high visibility in Google’s organic search results. Read on to discover the secrets to first page placement. Also, learn how an organic SEO services company can help your website gain visibility through writing, optimising, and link building services.

What Is SEO?

Organic search engine optimisation prepares a website to rank higher in organic search results. It’s also referred to as natural SEO. The goal is to increase the number of visitors to a site from the free or unpaid results on search engines such as Google and Bing.

The higher on the list the website appears in the results, the more traffic it will get from those searches.

On-Page and Off-Page Techniques

The process comprises techniques (on-page and off-page) meant to improve your website’s visibility on search engine results pages (SERPs).

On-page techniques affect only website content, like meta tags and keyword density. These affect how your site looks, like increasing or decreasing the number of posts per page.

Off-page techniques affect how other sites link back to your website, like guest blogging and gathering contact details.

SEO includes both on- and off-page techniques.

Related reading: Why SEO is Important for Your Online Success?

Importance of Quality Organic SEO Content Development

The quality of your site’s information will determine how well your site ranks on search engine results pages. For more people to find the site, you need high-quality, relevant, and informative content.

The process can take time, but the rewards are worth it. It will improve rankings and the user experience.

Why Focus on Organic Search?

Organic search entails searching for information by entering keywords or phrases into a search engine.

The major search engines are Google, Bing, and Yahoo. You’re missing out on a lot of traffic if your site isn’t showing up on these major search engines.

Organic SEO helps your site to rank higher in the search results. It’s important because it’s one way to get more traffic to your site without paying for ads.

But getting to the first page of results is crucial for traffic. Many studies have shown that over 90% of all website traffic comes from the first page of the SERPs. Having your site come up on the second page for a keyword means you’re waiting for the die-hard searchers to find an answer to their queries.

Which Search Engine Is the Most Important?

Google takes up 85.55% of the market share, according to Statista’s data for December 2021. According to Monster Insights, Google gets over 5.14 billion search queries per day.

And you will want your slice of the pie.

With that in mind, optimisation must meet Google’s algorithm requirements.

Organic SEO Content Development for Better Ranking

We’ve established why organic search and ranking on the first page are essential. Now, let’s move on to how optimised information helps your website to position in the top results.

To rank on the first page of Google, you need to optimise your website for both humans and machines. You can achieve this by following best practices and doing keyword research before writing.

Google considers several ranking factors for website placement in the SERPs. It’s a daunting task to keep up with the changing algorithms. If you try to outsmart the engine, you’ll come second.

That’s why following best practices in optimisation, writing, and link building is the way to go. Partnering with an organic search services company is the answer to addressing the most important factors:

Quality Content

Well-written, engaging, informative, helpful, credible, and relevant information tops the list of important ranking factors. Quality information is even more important than optimisation. Even the best-optimised page will rank low if the page lacks quality information.

Google gives rank preference to information that’s original. Duplicate pages are not indexed, and your site will get penalised if you serve duplicate information. The search engine aims to deliver value, and pages relevant to the query phrase or keyword not yet served somewhere else rank higher.

Fresh and Current Information

Outdated information serves no purpose. Google Caffeine of 2010 is adept at finding the most current information. To get on its radar, add information from the latest statistics available in your industry for date-relevant pieces. Update old posts to keep the information current.

Current data is essential for posts, press releases, and articles covering trending topics. Google Trends is useful for finding hot topics within your industry.

Word-Count

The length and depth of the information piece correlate with higher ranking. According to a recent study by Backlinko, pages with over 1400 words are more likely to display on the first page of SERPs.

Longer articles cover topics more in-depth, and you can repeat keywords more often. If you repeat a word several times in an article, Google’s algorithm assumes that the page must be about that word, which also explains why longer pieces get more clout.

Yet, no hard and fast rule exists for article lengths. It’s more important to cover the topic in-depth with a logical flow than it is to generate a long article.

Content-Depth

The depth of discussion plays a role in first-page placement. The idea is to render quality information that’s useful for the reader at their stage in the buyer’s journey. A longer article is more likely to cover the important aspects of a topic than a shorter one.

Detailed explanations are worth more to the reader than short, superficial discussions. Proper SEO content development strategies involve a mix of long-form and short-form articles to answer the reader’s questions.

Topic Focus Is More Important Than Keyword Focus

Thanks to advances in Google’s algorithm, the search engine can detect topic discussions, which also explains the move away from keyword focus.

The strategic enrichment of articles with keywords is essential, but the topic discussion also carries a lot of weight.

Keyword Placement

Pages with keywords in the first 100 words, in Heading 2 and 3 spots, and the last paragraph of the article help somewhat with placement.

Time on Page

Pages where visitors linger longer rank better in SERPs. The organic SEO services company can include photos, infographics, podcasts, and videos to increase the value for the visitor. Longer articles mean more reading time, which also helps to keep the visitors on the page.

Match Content With Search Intent

Google can now understand the reason for a search. Every search displays lists or snippets at the top of the results. Sometimes you’ll see infographics, images or videos taking the top spot.

To also have your pages reach the prized top, match keywords, format and the type of information you share with search intention. For this, you need to deliver information that applies to your target audience and their stage in the information search.

First, create the buyer persona and then deliver information in a format that fits their preference, enriched with relevant keywords. It should contain information that answers their pain points.

Domain Authority

Google considers the domain authority for search placement. Moz gives every domain a score to show its authority. If your domain has a high rank, it signals some authority on the topic, which gives your pages a better chance of coming up on the first search page for the particular topic or keyword phrase. To get a higher score, write well-optimised, in-depth articles, and create shareable information pieces.

Link Signals

If other high-ranking sites link to your pages, they signal to Google that your site is an authority on the topic and trusted by high authority domains.

Focus on creating link-worthy information sets. With time, the high-ranking domains will link to your site.

Click-Through and Bounce Rate

First, you want a higher click-through rate. For this, make use of an SEO services company that understands how to create titles and meta descriptions that drive clicks to your site.

Then you want to avoid a high bounce rate. The latter refers to the number of visitors getting to your site and leaving without interacting with it. Improve dwelling time with compelling articles and include links to related pages on your site. A proper link structure and logical navigation through the information will help keep bounce rates low.

SEO Link Building Services to Get Backlinks

Google uses the backlinks to find web pages relevant to a topic or keyword. Every inbound link serves as a signal of confidence. The search engine adds up all the inbound links to your site to determine whether the particular page deserves a spot on the first page of their SERPs.

Quality content and inbound links go together. Sites with no inbound links don’t make it to the top ten SERPs.

Backlinks are rank drivers. But getting those links entails hard work and time. With ethical SEO link building services, you can get more links to your site through guest blogging, link-worthy blog posts, press releases, and articles published at credible high ranking trade journal sites.

Partnering with an SEO content development company also gives you access to their link building services, including:

Analysis of Top Referral Sites

Their team will analyse the top referral sources to your website—those sites linking to your content. They assess which pages and types of information receive the most links and which types of sites link to your website. They then plan the SEO content development to match the information needs of the higher authority referral sources.

Reviewing of Outbound Links

They also review your site’s outbound links to find websites that drive a lot of traffic. Following an outreach plan, they request backlinks or seek opportunities to guest blog at those and related sites with links to your site.

Competitor Analysis

The agency also performs a competitor analysis to check its keywords and referral sources. Using the information, they approach the referral sources for opportunities to guest blog and link to your site.

Optimised Content

They focus on creating high-quality SEO optimised information pages worthy of links. One approach entails creating a skyscraper content piece that covers a topic in-depth. It becomes a go-to guide, packed with data, statistics, and information to which even high-ranking websites want to link.

At the same time, your site’s topic authority skyrockets. This pushes your rank up. Besides, you get free traffic from referral sources.

Other Link Building Services

The agency can list your website on resource pages as part of the inbound link services. They can also approach industry influencers for opportunities to have your executives take part in podcast interviews.

Quality infographics containing sought-after data and shareable information make for super link drivers. With that in mind, partner with an agency that can create shareable infographics to attract links.

Why You Need Quality SEO Content Development in a Competitive Market

We live in a competitive world where there are many competitors for the same keywords. If you have low-quality information pages, it is going to be hard for your site to rank well in SERPs.

To get rank, you need to create valuable and unique SEO content. This will make it easier for your site to rank higher on SERPs and get more traffic. You should do it with the top ranking factors in mind. Your goals should be to develop authority through high quality and well optimised, sought after, and original information to which websites want to link.

With it being a complex process to reach and stay in the top SERPs, you’ll want expert help.

How Can an SEO Organic Services Company Develop Content for a Higher Ranking?

Here are some ways an organic SEO services company can help your site rank higher on search engines:

1. Article writing

2. Video creation

3. Blogging

4. Social media posts

5. Podcasts

6. Infographics

7. Press releases

What Every Content Piece Must Include

The process aims to attract search engine crawlers and improve rank in SERPs. To achieve the goal, the agency has to:

1. Be specific

2. Use keywords

3. Include a call to action

4. Write quality content

5. Keep the content up-to-date

To Conclude: Partner With a Top SEO Content and Link Building Services Company

Writing is at the heart of SEO content development. It gives your site a unique voice, improves your rankings, and makes it stand out from the rest.

Goodman Lantern offers a range of services to clients, like writing, optimising, and link building. This ensures that we provide our clients with quality content that we optimise for search engine use, which will rank them higher in the top SERPs.

Let’s connect to get your website to the top ten results for topics in your niche.

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