Email Copywriting

Goodman Lantern’s email copywriting services will give you a
personalised approach to communicating with your customers.


More qualified click from an email than a social media click

Email marketing continues to rise in popularity because it works very well. It is a personal and direct way of speaking to your audience, one that tends to prompt immediate action. You are more likely to get a qualified click from an email than a social media click. One of the contributing factors to these results is that email marketing tools often come with high-value insights that allow you to monitor the behaviour response of every single customer to whom you send communication.

This data allows you to adapt topics so that you not only get positive reader responses from emails but your engagement also translates to positive purchase behaviour and as a result, increasing revenue.

The insights and mechanisms provided by email marketing tools reveal ways in which you can easily and directly request or prompt customer or reader opinions and concerns. You can then take immediate action to either explain concerns, present solutions to problems, or offer requested products through follow-up email correspondence.

This way, you can personalise communication for a group, or individuals, based on their responses to previous communication. Email marketing gives you full control over whom you communicate with, when, and how. The versatile tools within email marketing software also enable you to integrate this very personal, direct and effective communication into other platforms, such as social media.

For example, your campaign can start from an email and end up going viral on Twitter because of the high-value data, insights and integration tools. This is why your choice of an email copywriting team is very important, and ultimately determines your results. Choose a team with a proven track record of delivering results.


Why do You Need this Service?

To get the desired responses and to meet business expectations, it is important that you speak to the writer audience and prompt them to a specific set of behaviours – making purchases.

The Goodman Lantern team does this through an email copywriting service that develops well-written copy that speaks to every user’s needs. We create personalised emails with exciting content. We speak directly to every customer because that is proven to create better results. Using customers’ names and only providing information specific to their buyer profile lowers the bounce rate and increases clicks on internal links.

Yes, it can all seem overwhelming and that is why you have the Goodman Lantern team’s flexible and tailored email copywriting service. We help you avoid sending spam to your customers, and carefully pick out what to say and when it is best to say it for the best results.

Industries We Serve



Your industry is complex, but your website content doesn’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

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Crafting audience-appropriate content for the telecoms industry is one of our key strengths. We secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

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Banking, Finance and Insurance

We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.

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IT & Software

IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We create content to convey these messages to existing customers while also getting you noticed by new customers.

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Augmented Reality

Augmented Reality businesses can use regular, personal emails to stay in touch with their customers. They can send updates on their products, information on new features, and gain feedback from a wide audience. Emails are a direct and easy way to create meaningful interaction with users, stakeholders, and investors.

Goodman Lantern offers specialised Email Copywriting Services for Augmented Reality companies. We craft emails that convince readers to become customers, gently nudging them through the sales funnel towards conversion. We also help you stay connected to existing customers and encourage them to return to your brand for their next purchase.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.


"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."

Jeremy Rocher

(Marketing), AutoStore

"Their project management system blew me away.”


PCR Investments

"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."



"The communication is excellent and I receive responses within 24 hours.”

Online Marketing Manager

Flatworld Solutions

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.


SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Emailers FAQs

bottom-blob What do your professional Email Writing services include?

Goodman Lantern offers email writing services that cater to your email marketing needs. We craft emails with clear and descriptive compelling subject lines and persuasive calls-to-action.

Our team captures your brand's identity and voice and channels that into personal, concise, and original email copywriting. We help differentiate you from your competitors and build a relationship with your customer base. We use emails as a medium to show your customers the value your brand and your products bring to their lives.

bottom-blob What types of companies do you provide Email Copywriting services for?

We offer our email copywriting services to a comprehensive range of companies. Our clients come from several industry verticals such as SaaS, Telecom, Agriculture & Farming, Media & Communications, Food & Beverage, Transport & Logistics, IT & Software, IoT, and eCommerce.

Our email content writing service is designed to be adaptable to businesses from various sectors. Before every project, we carry out thorough research to best understand our client’s target audience and market characteristics.

bottom-blob Does email marketing still work?

Yes, it does! Email marketing can be a game-changer for your marketing campaign when used strategically. Emails are a popular medium to connect with a large audience in an easy, accessible, and effective way.

It is a low-cost marketing tool that delivers targeted messages to an engaged audience. Since the people in your email list have opted in for your emails, they are more likely to convert, leading to greater sales and higher ROI. Emails also create immediate impact, which is helpful for ongoing events and campaigns.

bottom-blob How do I know if my email marketing campaign is successful?

Several marketing metrics help measure the success of an email marketing campaign. Open rates and click-through rates are perhaps the most important ones. These gauge if your emails are being read and if they lead to conversions.

Conversion rates give you an insight into how much ROI you are getting in your email campaigns. As part of our email content writing service, we also track engagement. We do so by measuring KPIs such as bounce rates, list growth rates, forward rates, and email sharing rates.

bottom-blob How should I grow my email subscriber list?

The best way to grow your subscriber list is to create value for your target audience. This can look like providing them with relevant information on your products and services or directing them towards your other online content such as social media, landing pages, product pages, newsletters, eBooks, and more.

Organic growth of subscribers is the most sustainable way to ensure a continued increase in a community of loyal customers. If your customers subscribe to your emails out of choice, they are more likely to stay subscribed, engage with the emails, and pass on the word.

bottom-blob How do high-quality Email content writing services help my business?

Professional email writing services are experts at starting and maintaining email campaigns that result in increased engagement. We are adept at researching customer bases and crafting targeted and nuanced segmented emails for the various sections of your target audience.

This can free up your time and resources that would otherwise have been spent writing, designing, testing, and optimising emails. Goodman Lantern’s email content writing services can create an effective email marketing strategy tailored to your business needs.

bottom-blob How do I get started?

Book a call with us today and find out how our professional Email Writing services can help you grow your business. Reach us at +44 3300270912 or email us at


Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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