Originally published April 7, 2022 , updated on January 23, 2023
Content strategies are crucial for online businesses, as they ensure information about your services are delivered to would-be customers. It’s more than that, though. Content strategy services often double as business optimisation services that can positively impact many aspects of your business.
Content Strategy Services That Drive ROI
Securing a return on investment is key when looking into any form of marketing.
Fortunately, content strategy services can be highly effective at driving return on investment for SaaS businesses and, in turn, increasing revenue
Creating returns is often synonymous with increasing your customer base. As such, an SEO content marketing strategy that aims to understand your business’ audience can go a long way towards driving return on investment.
Your customer base will have a set of priorities that are reflected in their common search terms. This should relate to your field and specifically to the service you provide. Content strategy services tailored towards this will allow your audience to easily access your product/service, resulting in an influx of customers.
Another digital content strategy that drives return on investment develops customer relationships once they have been formed. This utilises your customer base, opening up the possibility of sharing your content more widely and reaching more of your intended audience.
An effective digital content strategy capitalises on social media and referrals to increase brand awareness. Again, more customers mean a greater return on investment.
Why Your Brand Needs a Professional Content Agency
Creating content in-house has the potential to be draining on resources. Additionally, paying for ads can be expensive and unreliable. Therefore, employing a professional content strategy company or enlisting a content strategy consultant can save time and money.
Consistency is key when it comes to building trust in your audience. By enlisting the help of a professional content agency, it’s guaranteed your regular content deadlines are met.
Content strategy firms are also experts in cultivating an image for your business that goes beyond the products and services it provides. This means creating content that provides information, news, and tips and tricks concerning your field at large. Content like this demonstrates your expertise while showing customers they are valued.
Regardless of the field or individual business, agencies like Goodman Lantern are here to fulfil your brand goals while enhancing its image
Benefits of a Content Strategy
A clear content strategy helps ensure the content you’re putting out is in line with your brand goals.
Content strategy services aid in the publishing of consistent, quality content.
A good content creation strategy promotes efficient communication and team working. This is the case because content creation typically involves various people, like writers, editors, managers, and designers.
It will improve your ROI. Effective content leads to a greater return on investment and is intrinsically linked to the wellbeing of your business.
Lastly, content is an ongoing process, and it is adaptable. Your strategy should allow you to measure what is and isn’t working, allowing you to evolve your content.
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Our Content Strategy Process
We like to be thorough with this step, as providing you with content that meets your requirements is our number one priority. This involves a detailed briefing, an overview of the project, giving access to our platform, assigning a dedicated project manager, and developing the project’s structure.
Our team gathers the information necessary for producing the best content possible. We use databases, reports, search engines, journals, and more to compile this. From here, we sort it into the project structure, and our writers get started on drafting content according to our client’s specifications.
Content Editing & Format
Goodman Lantern uses a combination of proofreading, plagiarism checking, and continuity tracking to uphold quality control. How we go about editing and formatting will vary as to our client’s requirements.During each of these stages, we like to have open communication channels with our clients to ensure the content creation strategy is followed according to their specifications. Furthermore, our strategy is executed by a team of professionals prepared to take on any challenge.
Whatever the industry, the Goodman Lantern team will create a digital content strategy that works for you. In the process of developing a content strategy, we will collaborate closely with our client’s marketing team to make sure we’re working towards their goals.
This is key for us to learn about the business, its audience, and the goals behind the content. From here, we’ll be able to generate leads, increase brand awareness and ultimately drive sales.
How a Content Strategy Increases Your Visitors
You may have the best content in the world, but it won’t matter if there’s no traffic being driven to it. One of the ways content strategy services can increase your website’s visitors is by generating discussion.
Let’s say, for example, you publish a blog on a current trend in your field. Customers may be encouraged to leave comments or show it to their friends.
Social media is one of the most powerful marketing tools today. Ensuring your content is disseminated across multiple platforms, all of which lead back to your brand website, is a surefire way of increasing footfall.
Why You Should Choose Us!
By choosing Goodman Lantern, you’ll be choosing a top of the line content distribution service
We employ highly-skilled, experienced, hard-working writers, SEO specialists, researchers, and editors as a content strategy firm. Coupled with their knowledge of content creation, we’re able to take on any business that needs our help.
With Goodman Lantern, your business’s SEO content strategy will be tailored to your field to give you an edge over your competitors. Here’s where our knowledge of distribution channels also comes into play.
Once your content is top-notch, we’ll identify the best way to make it accessible to your audience. With online spaces only becoming more crowded, this aspect of our content strategy services is a worthy investment.
To guarantee your business puts out invaluable content for your customers, look no further than Goodman Lantern.
Industries We Serve
Software as a service includes a vast range of fields and business types, which is sure only to expand as time goes on. However, it has quickly become a highly-populated area, and there are often many businesses offering similar services. Therefore, having a solid content creation strategy is of great importance to SaaS businesses.
Although the software will be unique to each business, explaining how it works to readers can risk becoming technical and boring. A diverse range of content, particularly that which doesn’t just cover the software and service, will avoid this. This strategy will also create brand loyalty and increase the scope of your content. Long term customer relationships are a significant contributor to the inflow of SaaS businesses after all.
The telecommunications industry is constantly innovating to provide its customers with new products and services. A content creation strategy needs to cover updates and developments, both within the client’s company and the field at large. Telecom businesses can sometimes find this content hard to keep up with. That’s why we help businesses in this industry maintain a steady flow of content by sticking to agreed regular deadlines.
Another aspect of these businesses is that they serve a wide range of customers. This stems from the fact that the telecom industry includes many different companies. Some of these include software developers, data analytics, hardware manufacturing and transmission companies. Our experience as a content strategy company means we’re equipped to provide measured content that appeals to multiple audiences.
Many businesses can now utilise augmented reality and virtual reality technology. We know how important an SEO content strategy can be to capitalising on augmented reality features. We help market them concisely and intuitively in order to reach the most people.
Our team is prepared to meet any goals AR and VR companies may have. First among these is the ability to grow their audience and forge profitable connections. The latter can be particularly beneficial for businesses looking to form partnerships and secure funding for projects.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, A Small World
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Marketing Manager, AutoStore
Frequently Asked Questions
Content Strategy Services FAQs
How much content do I need?
There’s no straightforward answer, as content strategies will be unique to your industry and business niche. Variables to consider are the size of your audience, the length and type of content that’s the best fit for you, and the amount of content necessary to be effective.
Where should my content go?
There are no right or wrong answers here. Find what works for your business and customer base, then build it up. A general rule of thumb would be to have all your on-page content available through a user-friendly website. It should be easy to navigate, and each page should include links to other relevant pieces of content.
How long should it be before I see results?
Again, the answer here is that it depends. That being said, content marketing strategies tend to yield results in the long term. You’ll likely see visitors increase in increments over months and years instead of large increases in traffic week on week.
How do I measure the ROI of content strategies?
A simple way to look at the return on investment for content strategies is to look at the revenue generated versus the cost. The calculation for this percentage is Return - Investment ÷ Investment = ROI. However, an important thing to consider when looking at ROI is the value each customer brings to your business.
Does my content have to be original?
Original content is great, but it isn’t the driving factor behind successful content strategies. What’s more important is consistency. Furthermore, repurposing content on evergreen topics within your industry is perfectly viable.
Get in Touch
We’re excited to chat about what we can do for you and, from there, help you take the first steps towards executing a quality content creation strategy.
To give you a taste, you can schedule a free no-obligation writing trial before you sign up.
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.