Originally published April 13, 2023 , updated on May 2, 2023
A professional digital marketing company such as Goodman Lantern can help take your business to the next level. We can develop a customised digital marketing strategy, increasing your brand visibility, improving engagement with your target audience, improving conversion rates, and providing cost-effective digital marketing solutions.
How Digital Marketing Services Help Your Business Growth
Digital marketing is the practice of promoting products or services using digital technologies like the internet, social media, search engines, mobile devices, and other digital channels.
It involves creating and distributing content, ads, and messages to targeted audiences to increase brand awareness, generate leads, drive website traffic, and, ultimately, boost sales and revenue.
Digital marketing solutions typically include a combination of tactics, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, influencer marketing, and affiliate marketing. These tactics are designed to reach and engage with potential customers wherever they spend their time online and convert them into loyal customers.
The key advantage of digital marketing is the ability to track and measure the performance of campaigns in real-time, allowing marketers to optimise their efforts and maximise their return on investment (ROI). Digital marketing has become increasingly important for businesses of all sizes as more and more consumers turn to the internet to research products and services and make purchasing decisions.
The Benefits Of Digital Marketing Services For Your Business
The power of digital marketing should never be underestimated. While business growth is the end goal for most businesses, utilising a professional digital marketing company can offer many additional benefits:
Digital marketing techniques like SEO, PPC, and social media can increase online visibility and attract customers.
Digital marketing solutions target specific audiences based on demographics, interests, and behaviours for higher conversion rates.
Digital marketing is cost-effective as businesses can precisely target their marketing efforts, and many channels, like social media, are free to use.
Digital marketing solutions offer analytics tools to measure website traffic, engagement, and conversion rates, refining marketing strategies over time.
Improved customer engagement
Digital marketing improves customer engagement, building relationships and satisfaction through real-time interactions on social media, email, and other digital channels.
Increased sales and revenue
Digital marketing can increase sales and revenue by improving visibility, targeting the right audience, and engaging customers, driving growth and profitability.
Our Digital Marketing Services Include
Goodman Lantern’s digital marketing services include a wide range of digital marketing solutions to help businesses reach their online marketing goals. Some services work in conjunction with others, while some are executed as a stand-alone marketing campaign.
A professional digital marketing company can craft a digital content strategy tailored to your unique needs, leveraging the power of the internet and technology to reach and engage with your target audience in new and innovative ways.
Search Engine Optimisation (SEO)
SEO involves optimising a website to rank higher in search engine results pages, helping to drive more organic traffic to the site. Goodman Lantern’s expert SEO team will research keywords and devise an SEO strategy explicitly targeted for you.
PPC advertising, or paid search engine marketing (SEM), involves placing ads on search engine results pages or other websites and paying for each click on the ad. PPC is a great way to increase visibility and traffic, especially for smaller businesses.
Social Media Marketing (SMM)
SMM involves creating and sharing content on social media platforms to increase brand awareness and engage with followers. Posting quality content to platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube keeps you relevant and connected with your audience and drives traffic to your website.
Content marketing involves creating and sharing valuable content (such as blog posts, videos, infographics, etc.) to attract and engage a target audience. The idea is not to specifically promote a brand, product, or service but to educate, generate interest or connect with your audience, thereby increasing customer loyalty and retention in the long term.
Email marketing is when you communicate with customers and prospective customers/clients via email. Emails can promote products or services to generate website traffic or keep your brand top-of-mind.
Mobile marketing uses SMS messaging and mobile apps to reach customers and prospects through mobile devices like smartphones and tablets. Mobile devices, by their very nature, are portable and highly personal, so you have the potential to reach and engage with more customers quickly. Mobile marketing is also more cost effective than traditional advertising.
Affiliate marketing is when you partner with other businesses or individuals to promote a product or service and pay a commission for each sale or referral. It’s a cost-effective and relatively risk-free form of marketing.
As the name implies, Amazon Marketing is marketing your product or service on Amazon. According to Hubspot, 63% of online customers head to Amazon to search for products, so it makes sense to market your product where your customers are. Amazon’s advertising platform also allows businesses to target their ads to specific audiences based on factors such as demographics, interests, and purchase history.
As the name suggests, this is when you strategically display adverts on other websites. Considered more of a “pull” strategy, display advertising gets your product or service in front of the eyes of your customer and encourages action.
Influencer marketing involves partnering with influential people in a particular industry or niche to promote a product or service. This form of marketing can be very successful as the influencer has generally built high trust from their large and engaged audience. This can increase brand visibility and credibility and help you reach new audiences.
Video marketing uses video to promote, educate or engage with your audience. Video content can be displayed across various platforms and, due to the nature of video, can keep audiences engaged with your brand for longer periods.
Marketing automation involves using software tools and technology to automate repetitive marketing tasks and workflows, such as email campaigns, social media posts, lead management, and analytics tracking. Marketing automation aims to streamline and optimise marketing processes by providing businesses with a centralised platform for managing their marketing activities.
Inbound marketing combines all the online solutions mentioned above. It is the blanket term for marketing that encourages connections with your audiences and provides solutions to their problems. It’s about discovering and meeting their needs at every stage of the buying cycle.
Web Design and Development Services
Websites are a crucial part of the online landscape for businesses wanting to establish an online presence. Web development services will ensure your website’s page structure, SEO, copy, and visuals are all designed according to best practices and to encourage conversions and increase leads.
Conversion Rate Optimisation Services
Conversion rate optimisation (CRO) services refer to the strategies used to improve the conversion rate of a website or online marketing campaign. (I.e. the percentage of visitors who take a desired action, such as making a purchase or filling out a form). CRO services are an effective way for businesses to improve their online sales and lead-generation efforts.
How To Apply A Digital Marketing Strategy
As a professional digital marketing company, we have a proven process for creating, applying, and executing a digital marketing strategy.
Get a Detailed Brief
First, we have a kick-off meeting with all the key role players. We will discuss your requirements, needs, and desired outcome in detail.
Set Goals and Objectives
We will discuss what you want to achieve with your digital marketing efforts, such as increased website traffic, lead generation, or sales, and will set the relevant KPIs for each.
Define Your Target Audience
In consultation with you, we will determine your target audience, their needs and interests, and where they spend their time online.
Choose the Relevant Digital Channels
We will determine which digital channels and solutions will most effectively reach your target audiences, such as social media, email, search engine optimisation (SEO), pay-per-click (PPC) advertising, and content marketing.
Develop the Digital Strategy
Our team will create a detailed plan for the content we will create and share on your digital channels. This may include blog posts, social media updates, videos, infographics, and more.
Create and Distribute the Material
This is the execution part of the digital marketing strategy, where we create and share content that resonates with your target audience and supports your marketing goals. The plan here is to be consistent in the messaging and use various formats and channels to reach your audience.
Monitor and Measure Results
There’s no point in publishing content if we don’t know how it’s performing. We track your results and adjust your strategy as needed to improve performance. We use metrics like website traffic, conversion rates, social media engagement, and email open rates to gauge the effectiveness of our efforts.
We use the insights gained from monitoring and measuring the results to continually refine and improve your digital marketing strategy over time.
Why Choose Goodman Lantern As Your Digital Marketing Partner
Goodman Lantern’s diverse team of experienced and talented strategists, writers, editors, project managers, and designers will craft a digital marketing solution tailored to help you grow your business and position your brand as an industry leader.
When you choose Goodman Lantern as your digital marketing partner, we’ll help you develop a digital strategy for creating and publishing valuable content online that will help you stand out from the crowd.
Our approach is thorough yet flexible, with the primary goal of engaging your audience and converting your customers. We are a digital marketing service provider that will go above and beyond to ensure we exceed our client’s expectations.
Industries We Serve
The SaaS industry is a rapidly growing sector that provides software applications through a subscription-based model, allowing users to access and use software products online.
Digital marketing solutions can play a significant role in the success of the SaaS industry by:
- Reaching a broader audience and increasing brand awareness in a highly competitive industry
- Attracting and retaining customers over time, which is crucial for SaaS companies that are often based on a subscription model
- Tracking and measuring the performance of marketing campaigns to help SaaS companies make data-driven decisions and optimise their marketing strategies
The telecommunications industry is a vast and rapidly evolving sector that deals with transmitting information over long distances through various communication channels like voice, video, and data communications, as well as internet and wireless services.
Digital marketing solutions can greatly benefit the telecoms industry by:
- Offering a range of tools and tactics that telecom companies can use to engage with their customers and prospects. These include social media marketing, email marketing, and mobile marketing
- Announcing new industry trends and product announcements quickly and effectively, which is commonplace in an industry that is constantly evolving
- Generating data insights and customer feedback, which is particularly useful in the telecoms industry, where the public relies heavily on personal computers, TVs, and cell phones
Virtual & Augmented Reality (VR/AR)
Emerging technologies like Virtual Reality and Augmented Reality (VR/AR) pose a unique challenge for businesses aiming for a strong online presence. Goodman Lantern’s website SEO audit services assist VR/AR companies in navigating this innovative industry and optimising their websites for maximum visibility. Our team of SEO audit experts develops tailored SEO strategies targeting relevant keywords and addressing industry-specific challenges. Comprehensive audits and implemented recommendations enable VR/AR companies to enhance their online presence, attract targeted audiences, and drive growth in this rapidly expanding market.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
Head of Content, A Small World
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
Owner, African Sunrise Safaris
Digital Marketing Services FAQs
How can I be sure you understand my business and the digital marketing solutions I need?
After the initial discovery call, we’ll arrange a briefing session that all the key role players will attend. This includes our Head of Operations, a Project Manager, an Editor, and all the significant role players from your end. Here, we’ll discuss the brief in detail. With your industry and requirements in mind, we’ll assign a team to ensure the right people are working on your project. The team will then engage in any research, interviews, or discovery sessions as needed before they kick-start the project. This ensures that everyone involved has a deep understanding of your business and your goals and objectives.
How do I know you are the right digital marketing service provider for my business?
Quite simply, because we are the best professional digital marketing company. We can help your company stand out from the online clutter and ensure your business goals are met and exceeded. We can provide case studies and success stories and encourage you to browse our website to understand all we offer. We expect you to do your due diligence before engaging with our company.
If I don’t have the capacity, but I have a clear idea of what I want, can GL help execute my strategy?
Yes, that's no problem. Our approach is collaborative and flexible. We will follow your lead or take the lead. It's entirely up to you. One of the benefits of engaging with a digital marketing service provider is to free up your time so you can get back to running your business while we do what we do best – and that's growing your company.
Get in Touch
Your ideal tailor-crafted brand strategy lies just a phone call or email away. If you’re ready to take your business to the next level of success, we’re here to help. Book a consultation call or email us with your brief, and we get started on planning your road to brand growth and success.
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.