What is Franchise SEO?
Increasing franchise search engine ranking means producing SEO content for multiple digital platforms. It combines on-page SEO like blogs and articles with off-page SEO like social media posts, video content, Google My Business and backlinks.
Due to these tactics’ broad approach, Franchise SEO services must be highly adaptable. The SEO content produced for franchises is tailored towards the appropriate audiences. This helps franchise SEO achieve an increased rate of lead conversion.
How Franchise SEO Services Help Businesses
Due to how franchises operate, franchise SEO services can translate directly to SEO tools for franchisees. For instance, mention of franchisees on the franchise brand website are textbook examples of off-page SEO.
Franchise SEO is a blanket strategy that can affect all franchisees equally. Resultantly, franchisees can interact with a far larger audience due to franchise SEO.
SEO Enhances PPC Success
As the name indicates, pay-per-click advertising is an online marketing tool whereby the advertiser pays a small fee with each click they receive. SEO enables PPC efforts to be more effective by increasing these adverts’ traffic. PPC adverts can then contribute towards a brand’s ranking within search engine results.
Our Franchise SEO Solutions Includes
At Goodman Lantern, franchise SEO solutions are a part of the vast range of services we provide for businesses. When you employ a franchise SEO company like us, you’ll be able to use franchise SEO to achieve your marketing goals.
Like all our SEO content solutions, the Goodman Lantern approach is holistic. This means our franchise SEO solutions are designed to cater to your business’s unique marketing needs.
Local SEO can provide robust business solutions where a franchise has one or more physical business locations. Shifting your keywords focus towards the local area allows your content to target potential customers nearby. With this, we’ll help you cultivate an online community of consumers who are readily able to access your services.
Creating a positive brand image for your franchise is key to boosting the effectiveness of the business. When your brand is considered a thought-leader in your industry, consumers are more inclined to click on and engage with your content. We ensure you’ll experience a boost in lead generation and conversion.
Providing high-quality, data-driven, unique content is the backbone of our franchise SEO solutions. Driving traffic towards your brand won’t amount to much if your content doesn’t effectively market your products and services. Goodman Lantern provides our clients with engaging and informative pieces of content.
To deliver website-based content, Goodman Lantern will ensure your site meets the technical requirements of modern-day search engines.
Elements such as rendering, crawling, indexing, and website architecture all work towards improving technical SEO. Using solutions in this area ensures your content is easily accessible to your audience.
How Franchise SEO Boosts Your Business Presence
Why You Should Choose Us
Our team has gained experience with a vast range of content solutions, distribution methods and applying specialist knowledge. That means whatever your business, product or industry, we’ll go above and beyond to deliver on your marketing goals.
We understand content marketing for businesses down to a T. That’s why Goodman Lantern is committed to increasing your growth through sales, lead generation and compelling content.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“The communication is excellent and you receive responses within 24 hours.”
“Goodman Lantern created best-in-class technological deliverables, strategized impactful avenues for business growth, and delivers compelling tools to pitch the app to investors.”
Franchise SEO Services FAQs
Franchise SEO will likely include elements of both local and national SEO. The approach that will benefit your brand the most will vary on a case to case basis.
Yes. However, some challenges come with this, such as increased competition from local businesses, increased risk of duplicate content and prioritisation of the franchise brand.
Franchise SEO services tend to be more complex and broad in their approach. This is because franchises can operate on a national or even international level. As such, a franchise SEO strategy will typically employ many types of content, content distribution channels and SEO techniques.
The choice between a corporate, subdomain or microsite website structure should be made with user experience in mind. All provide ways to separate franchisees from the leading brand, thus making them individually more accessible for consumers. Take time to decide on the approach that works best for you.
Get in Touch
Goodman Lantern is a company built on the values of transparency, respect and fairness. As such, we work hand-in-hand with our clients to make sure we can provide the best services for their particular needs. Give us a call or an email, and we’ll be happy to chat about where we go from here.