Advertise Your Business on the
That’s the beauty of thoughtful design and content strategy. When you see it, you won’t even know you’re seeing it. You’ll be following a thought-provoking story and will find yourself on the company’s landing page without a second thought.
That’s an interest-driven content strategy. In other words, it’s content that works.
The Benefits of Hiring a Social Media Consultant
On top of that. Did you know that 54% of social media browsers will use social media to research companies? So, it’s beneficial to educate your customers instead of focusing on selling to them.
A great social media consultant will help educate your followers and create posts that allow customers to understand why they need your product and how they can get it.
Digital marketing strategy services boost brand visibility, grow your audience and guarantee a return of investment by getting the right content through the proper channels to all the right people.
At Goodman Lantern, we do this through a tried and tested method that works.
As part of our content planning services, our social media consultants put together a meeting to ensure that the facts we use in our digital strategy are accurate and cross-checked.
We ensure we understand exactly what your brand wants to convey, your key points and target message, and your targets and touchpoints.
We then thoroughly analyse your current social media platforms and digital strategy and compare them to your competitors. We can rank your performance according to theirs – and see where we can improve.
Our team will also research your target market’s current trends and behaviours. That way, we’ll know which content channels to use, when, and what to post. This will ensure a social media strategy that works alongside a quick return on investment.
Creating a Strategy
Next, our social media consultants create a content strategy. We usually fit this into a quarterly plan – updating it as needed based on our live collection of data feedback loops.
The content strategy services incorporate what to post, which channel to publish it through, and when to post it exactly. We’ll even segment different content to reach different audiences, ensuring that the users who engage with your content relate and connect to it.
Of course, we’ll ensure the content follows a guided storyline and that all the content channels help back one another to bring the user to your website, promoting traction and driving subscriptions and sales.
Why Should You Choose Us?
We’ve also got professional editors and proofreaders who ensure that the content we produce meets your and your client’s expectations.
Our digital and design team can incorporate stunning visuals to portray your brand and campaign message successfully.
Ultimately, we work synergistically as a team to provide you with a holistic perspective that makes your digital marketing set-up and management a breeze.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future”
“The team has been a pleasure to work with. Content is delivered on time, on-spec, and whenever we’ve provided feedback or suggestions, they have always been receptive and open to make changes with a quick turnaround.”
“What truly stands out about them (Goodman Lantern) is their seamless project management and content delivery, combined with a wildly diversified pool of experts. No matter what you need content for, if you want it written by native speakers, about complex topics, and delivered on time, Goodman Lantern is your best bet.”
Social Media Consulting Services FAQs
A social media consultant will measure the different platform metrics and be able to analyse the results to ensure actionable insights for the business.
It is good for businesses to hire social media consultants to reap all the benefits, as consultants have developed the necessary skills to best market your brand.
Social media consultants are usually third-party businesses or individuals specialising in developing and implementing social media strategies and problem-solving solutions.
A good social media consultant will help identify areas for improvement, offer a plan for success, and help you reach your goals for the company.
A social media consultant is an individual or agency who will work with clients to optimise and grow their social media presence.
Every social media consultant's work will change. It may look different depending on the day, as they assess the trends and insights based on the responses on the social media platforms.
A great social media consultant will work with you to optimise your company’s social media presence. They are strategic experts that will help your company and clients identify areas for improvement and help implement a content strategy plan to drive marketing success.
A marketing consultant is an outside advisor who works with different companies to create and implement marketing strategies.
A consultant will help create a detailed marketing plan that will determine the company’s marketing message while identifying appropriate marketing techniques to convey the message.
Get in Touch
Whether you’d like to boost your brand awareness, generate more leads, or start building a community of loyal customers, we’re here to help. Book a discovery call or send us an email, and we’ll arrange a meeting at your convenience to discuss the future of your business.