Originally published June 3, 2020 , updated on July 1, 2023
Meet the GL Family
Whatever industry you’re in, our team of experienced content marketers can engage and convert your audience.
Leadership Team
Goodman Lantern’s leadership team consists of a group of diverse, highly experienced industry professionals passionate about producing top-quality work and outstanding results for our clients.
Board of Directors
The Content Writing Team
Our content team comprises people from all walks of life – ex-journalists, senior editors, career content marketers, SEO experts, digital strategists, designers, animators, illustrators, and everything in between.
We sip 100s of cups of tea and coffee every month as we churn out valuable, thought-provoking content for our ever-growing list of clients.
We Create Content You Can Trust
Goodman Lantern’s talented writers, editors and designers have expertise in various content niches. So no matter the type of B2B content you need, we’ll deliver engaging content engineered to boost your conversion rates.
We help our clients overcome the challenges associated with time constraints, skill set mismatches, and limited networks. Our highly flexible and accommodating team will help you easily create top-quality content.
Who We Are
Our diverse team of B2B content creators and strategists specialise in helping tech-focused businesses increase their leads and conversions.
What We Do
We provide native English content writing, strategy, design, translation, localisation, and SEO services to a growing list of satisfied clients across the globe.
Future Plans
We’ve set an ambitious goal for 2030: to be recognised globally as the company that employs and engages the most women in tech and marketing. Watch this space.
Valuable Content Is the Key to Generating More Leads
Goodman Lantern’s Core Values
We’re a team of “go-getters” driven by optimism, integrity, and honesty. Goodman Lantern encourages open communication at all times – both within our team and with our clients – ensuring everyone within our sphere feels respected and valued.
We encourage complete commitment to each task, big and small, and only onboard team members who are 100% reliable, enthusiastic, and passionate about their work.
We consistently aim to produce excellent results but remain humble and open-minded, adopting a growth mindset as we build and scale our company. And we’ve made it our mission to create an inclusive, diverse environment where all perspectives matter.
Reliable and committed
We fully commit to our clients’ goals, plans, and projects. As a result, our long-standing clients know they can rely on us to consistently deliver high-quality work on time.
Optimistic
We choose not to dwell on the negative. Instead, we approach our work with a “glass-half-full” mindset. There are no “problems” – only challenges for which we can always find innovative solutions.
Inclusive and respectful
Humble
Our humility means that it’s easy to partner with us. Others feel valued and comfortable in our company, which helps us to collaborate and focus on creating the best possible work.
Be Part Of The Tribe
At Goodman Lantern, we put our weight behind every action and commitment that we give to each other and our clients – just like a Tribe. In general, we have an optimistic attitude, eliminate pessimistic language, expect things to go well and trust that no setback is permanent. We do what we say and we say what we do!
Content With a Cause
We have aligned ourselves with the UN’s Sustainable Development Goals – with a strong focus on goal #5. We firmly believe that gender equality is a fundamental human right, and it’s our aim to eliminate the social norms preventing women from serving in positions of leadership. We strive for a culture of equality and inclusivity, ultimately empowering women in the workforce.
We Promote Women’s Empowerment and Women in Tech and Marketing
Research by Adeva IT shows that only about 25% of tech jobs in the US are held by women, even though they make up nearly half of the country’s workforce. Even more alarming is that this percentage is lower than it was in the 1980s. Statistics are similar in the UK. In this country, studies also show that women under 25 earn around 29% less than men of the same age.
We want to change that.
Besides the fact that 80% of our team is already female, we’ve set an ambitious goal of rapidly growing our team over the next few years. Our ultimate goal is to create as many work and income opportunities for women in tech and marketing professions as possible. As our work spans the marketing, content, and tech industries, it’s part of our plan to change the above statistics. We believe the number of women in tech positions should reflect the population.
Help us to achieve our goal of being recognised globally as the company that employs and engages the most women in tech and marketing by partnering with us.
We Strive for Gender Parity
Goodman Lantern has built an open and inclusive framework, welcoming more women to our team. We aim to increase the percentage of women in our workforce from 80% to 90% over the next two years. This goal includes having a leadership team that’s 90% women.
We believe it’s our social responsibility to strive for gender parity globally, and we’re committed to creating consistent, reliable, and fair income opportunities for women. We know, of course, that the soft skills women bring to the team are highly beneficial and good for business. In addition, we welcome the democratic, team-building mindset our women leaders add to our tribe.
Goodman Lantern’s inclusive hiring policy also makes for a diverse workplace where the sharing of different perspectives is encouraged.
Growth, Flexibility, and Inclusivity
Apart from employing and contracting women, we make it as easy as possible for our team members to balance work with personal time and family responsibilities. Our work hours are flexible, and employees are encouraged to work from the comfort of their homes or coworking spaces in their area.
We also encourage a growth mindset. As such, we’ve made mentorship and kind, ongoing support and encouragement part of our company’s DNA.
More often than not, women draw the short straw in traditional environments. Our solution is to foster an environment where fairness, respect, and accountability rule. This approach also allows Goodman Lantern to meet present and future challenges head-on.
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