Originally published June 3, 2020 , updated on February 25, 2022
Whatever industry you’re in, our team of expert writers can engage and convert your audience.
Goodman Lantern’s leadership team is comprised of industry professionals including ex-Deloitte, Bain & Company consultants.
The Content Writing Team
Our content team is made up of people from all walks of life – senior ex-journalists, strategists, SEO experts, digital marketing champs, agency veterans and everything in between.
8,000 teas and coffees are sipped on average per month, as they churn out some of the best and most thought-provoking content pieces.
We Create Content You Can Trust
Goodman Lantern’s team of talented writers have expertise in various different niches. No matter what type of content you need, we deliver engaging writing that’s engineered to help boost your conversion rates.
Our organisation strives to enable customers to overcome the challenges associated with time constraints, budget limitations, skill-set mismatches, and limited networks.
Who We Are
We are a team of content writers, analysts, researchers, and subject matter experts offering writing, editing and market research services.
What We Do
We provide native English content writing and software development services that help businesses sell better, increase subscriptions and grow faster.
Goodman Lantern’s core objective is to become the most used and most reliable writing and editing platform for brands and organisations.
Content Is the Key to Generating More Leads
It’s challenging to create consistent content that engages readers and helps drive leads. But when you choose Goodman Lantern as your content partner, we come up with creative ideas, content strategies, and a distribution plan. Our responsive team aims to understand your business goals and matches your content perfectly to your style and audience. Let us help you rank better on search engines so your business can sell better and grow faster!
Goodman Lantern’s Core Values
At Goodman Lantern, we aim to provide respect, transparency, and honest feedback not only to our clients but to our employees as well. We encourage open communication at all times, ensuring that everyone within our sphere is valued, appreciated, and motivated.
At all times, we encourage risk taking and experimentation. We know that thinking differently and taking the road less travelled can be challenging, but in learning from our failures we become exceptional at pushing boundaries, finding better opportunities, and developing smarter approaches in everything we do.
We challenge ourselves to perform better and continuously improve our work and knowledge. We learn from our past endeavours, always making sure that we see improvements in everything we do.
Respect & Encouragement
Our team and our clients are our family.
We treat them in a way that we
would like to be treated. We
encourage people to be the best
versions of themselves.
We appreciate and admire the spirit
of trying new things. Trying and
failing is part of life, but
experimentation is an essential part
of what makes us stand out.
We strive to do what is right and to always do what we say we will do. We have sound business ethics and earn the trust of our peers.
Content With a Cause
We Promote Women's Empowerment and Women in Tech
In a study done by Adeva IT, approximately 25% of tech jobs in the US are held by women even though they make up nearly half of the country’s workforce. Even more shocking, this percentage is lower than that of tech jobs held by women in the 1980s. Statistics are similar in the UK, with studies showing that women under 25 earn around 29% less than men their age.
We want to change that.
What sets Goodman Lantern apart from other companies in the industry, apart from the fact that 80% of its team are women, is that it doesn’t identify as an inherently “tech only” company. The content services provided by the Goodman Lantern team fall under marketing, research, lead generation, search engine optimisation (SEO), data analysis, and content development, among others. There’s scope for creativity and room for growth – something not widely seen in the tech industry as it is now.
We Strive for Gender Parity
Goodman Lantern has built a framework that is open and inclusive, welcoming women with a spectrum of priorities: those that are career-focused, those that want balanced family/work life, and those that want more freedom.
It is our social responsibility to actively strive for gender parity on a global scale, and we are committed to creating consistent, reliable, and fair income opportunities for women.
We strive for equality in our workplace by ensuring that Goodman Lantern has the same policy for male and female staff, giving their interests the same value. Our inclusive hiring policy ensures a diverse workplace where everyone gets a chance to thrive.
Growth, Flexibility, and Inclusivity
One of the initial drawing cards offered by Goodman Lantern is a flexible working arrangement. This is an idyllic working situation offering a low-cost solution that helps the team balance their work, family, and personal needs. There’s a strong element of mentorship that pervades the day-to-day workings of the company and a support system that team members find invaluable.
More often than not, women draw the short straw in traditional working environments. To combat this, we foster an environment that heroes choice, agility, and ownership. This enables our company and team to meet future and present challenges head-on.