Originally published June 3, 2020 , updated on February 25, 2022

Meet the GL Fam

Whatever industry you’re in, our team of expert writers can engage and convert your audience.


Leadership Team

Goodman Lantern’s leadership team is comprised of industry professionals including ex-Deloitte, Bain & Company consultants.

Raj Goodman Anand CEO and founder of content development agency Goodman Lantern

Raj Goodman Anand
Founder and CEO

Nonexecutive director at top content creation and digital content writing agency

Sumner Makin
Non-Executive Director

Head of Tech and UX Design at a content development agency Divya Singh head and shoulders

Divya Singh
Head of Tech Operations

Christian Chadwick
Head of Content Operations

Carine Visagie

Lead Content Strategist

The Content Writing Team

Our content team is made up of people from all walks of life – senior ex-journalists, strategists, SEO experts, digital marketing champs, agency veterans and everything in between.

8,000 teas and coffees are sipped on average per month, as they churn out some of the best and most thought-provoking content pieces.

We Create Content You Can Trust

Goodman Lantern’s team of talented writers have expertise in various different niches. No matter what type of content you need, we deliver engaging writing that’s engineered to help boost your conversion rates.

An employee standing up and demonstrating strong results to their boss sitting at the desk

Our organisation strives to enable customers to overcome the challenges associated with time constraints, budget limitations, skill-set mismatches, and limited networks.

Who We Are

We are a team of content writers, analysts, researchers, and subject matter experts offering writing, editing and market research services.

What We Do

We provide native English content writing and software development services that help businesses sell better, increase subscriptions and grow faster.

Future Plans

Goodman Lantern’s core objective is to become the most used and most reliable writing and editing platform for brands and organisations.

Content Is the Key to Generating More Leads

It’s challenging to create consistent content that engages readers and helps drive leads. But when you choose Goodman Lantern as your content partner, we come up with creative ideas, content strategies, and a distribution plan. Our responsive team aims to understand your business goals and matches your content perfectly to your style and audience. Let us help you rank better on search engines so your business can sell better and grow faster!

Goodman Lantern’s Core Values

We’re a team of “go-getters” who are driven by optimism, integrity, and honesty. Goodman Lantern encourages open communication at all times – both within our team and with our clients  – ensuring everyone within our sphere feels respected and valued.


We encourage complete commitment to each task, big and small, and only onboard team members who are 100% reliable, enthusiastic, and passionate about their work. 


We consistently aim to produce excellent results but remain humble and open-minded, adopting a growth mindset as we build and scale our company. And we’ve made it our mission to create an inclusive, diverse environment where all perspectives matter.

Three team members illustrated in front of a desk at a content writing company
reliable and committed

Reliable and committed

We fully commit to our clients’ goals, plans, and projects. As a result, our long-standing clients know they can rely on us to consistently deliver high-quality work on time.



We choose not to dwell on the negative. Instead, we approach our work with a “glass-half-full” mindset. There are no “problems” – only challenges for which we can always find innovative solutions.

inclusive and respectful

Inclusive and respectful

We’re passionate about giving women equal access to income opportunities. We treat everyone within our ‘family’ fairly and equally, and welcome and respect different perspectives and opinions.



Our humility means that it’s easy to partner with us. Others feel valued and comfortable in our company, which helps us to collaborate and focus on creating the best possible work.

Content With a Cause

A symbol for men and a symbol for women with an equal sign between showing that both get paid equally

We Promote Women's Empowerment and Women in Tech

In a study done by Adeva IT, approximately 25% of tech jobs in the US are held by women even though they make up nearly half of the country’s workforce. Even more shocking, this percentage is lower than that of tech jobs held by women in the 1980s. Statistics are similar in the UK, with studies showing that women under 25 earn around 29% less than men their age.


We want to change that.


What sets Goodman Lantern apart from other companies in the industry, apart from the fact that 80% of its team are women, is that it doesn’t identify as an inherently “tech only” company. The content services provided by the Goodman Lantern team fall under marketing, research, lead generation, search engine optimisation (SEO), data analysis, and content development, among others. There’s scope for creativity and room for growth – something not widely seen in the tech industry as it is now.

Symbol for male and female genders showing that they are regarded as equals

We Strive for Gender Parity

Goodman Lantern has built a framework that is open and inclusive, welcoming women with a spectrum of priorities: those that are career-focused, those that want balanced family/work life, and those that want more freedom.


It is our social responsibility to actively strive for gender parity on a global scale, and we are committed to creating consistent, reliable, and fair income opportunities for women.


We strive for equality in our workplace by ensuring that Goodman Lantern has the same policy for male and female staff, giving their interests the same value. Our inclusive hiring policy ensures a diverse workplace where everyone gets a chance to thrive.

Arrows illustrating the directions of going straight on, going left or going right

Growth, Flexibility, and Inclusivity

One of the initial drawing cards offered by Goodman Lantern is a flexible working arrangement. This is an idyllic working situation offering a low-cost solution that helps the team balance their work, family, and personal needs. There’s a strong element of mentorship that pervades the day-to-day workings of the company and a support system that team members find invaluable.


More often than not, women draw the short straw in traditional working environments. To combat this, we foster an environment that heroes choice, agility, and ownership. This enables our company and team to meet future and present challenges head-on.