Originally published February 7, 2022 , updated on January 23, 2023
Growing your business requires promoting your products and services and converting leads into sales. As technology gets integrated into marketing, take advantage of it to establish an influential online presence. Our professional SEO Services help your brand navigate the digital space and create sustainable business growth.
What is Growth SEO Services?
SEO or Search Engine Optimisation is a digital marketing process that helps your website rank higher in search engines. This is done by crafting the content to include relevant keywords to make your website’s pages the best fit for your audience’s search terms.
As this is an unpaid strategy, it improves your online visibility and readership organically. Our Growth SEO Services use SEO to drive lead generations, quality conversions and boost sales in a sustainable fashion.
As a professional SEO company, our team consists of writers, editors, and marketing strategists that are SEO experts. They are masters of writing content that aligns with the latest SEO tactics and techniques. They conduct thorough research into appropriate keywords for your industry niche and weave them masterfully into the content.
Whether we are writing concise product descriptions or making your company website from scratch – we ensure that SEO is built into the foundation of your content. With well-crafted SEO content, we ensure that your business grows to its full potential.
Benefits of SEO for Your Business?
SEO is an effective digital marketing tool for numerous reasons. Most people head to search engines with questions, concerns, or general interests. They are most likely to find what they are looking for in the first few results of the search. SEO helps your website show up on the top results.
This improves your online visibility by multitudes. The more people see your website, the more likely they are to click on it and interact with your brand, its products, and its services. Thus, SEO helps bring organic traffic to your website pages.
The benefit of generating organic traffic is that these are people who have expressed interest in your business offerings. They are high-quality leads and are more likely to be converted into customers. Ranking higher in searches also increases your business’s brand authority. It helps you engage with a larger audience and build a credible reputation over time.
In the short term, SEO boosts marketing KPIs such as Click-through rates and conversion rates. Crafting your website while keeping your audience’s needs in mind also helps create a positive user experience. All of your efforts pay off in the long term as SEO helps your business turn a passive audience into a loyal customer base.
How Does Growth SEO Work?
The growth of a business relies on introducing your brand to new audiences, converting a large portion of them into paying customers and successfully retaining them to generate substantial revenue. Growth SEO helps optimise content for each part of the sales funnel through various techniques.
On-page SEO is geared towards creating easy-to-navigate, clutter-free website pages. This includes relevant keywords, SEO headings, and catchy, informative content. It helps get the attention of users and introduces the brand to them.
Off-page SEO and Technical SEO focuses on website links, backlinks to other sites, and sitemaps. This caters your website to search engines and to people, making it easier for prospective and existing customers to visit your website.
The different SEO tactics work together to create a positive user experience.
As a professional SEO agency, we use Growth SEO to ensure that the right content reaches the right people at the right time. This allows us to nudge an audience along the sales funnel to conversion. However, the understated advantage of Growth SEO lies in improving customer retention.
It makes your website rank higher long after you first create it with minimal changes. This secures continued revenue and growth for your business – making it well worth the investment.
Our Growth SEO Offerings
Looking to revitalise your growth and marketing strategy?
Our Growth SEO offerings cater to all your content strategy and marketing needs. Whether you are a small business aiming to drive up sales or an established company with a goal to increase your customer lifetime values – we have your back.
Our team of SEO experts and seasoned content writers bring together a formidable combination of experience and expertise. They work in collaboration to offer your business a refreshing boost in digital marketing strategy. Hire professional SEO experts and let us do what we do best – help your business grow and excel.
Organic SEO Services
Organic SEO relies on search engine algorithms to boost page ranking. With our Organic SEO services, we take the time to understand your customer base and their buying patterns. We carry out comprehensive research into industry-appropriate keywords and trending topics.
Our team writes compelling, high-quality on-site copy that is rich with relevant search terms. We give your site pages the best chance to show up in search results and improve your brand’s online presence sustainably. With Organic SEO, we engage your audience with valuable content and grow your digital platforms through authentic content.
Local SEO Services
Local SEO is a tool to connect with an audience in a specific geographical area. It targets prospective customers that are most likely to convert because they live or work in the business’s service region. Small businesses, companies with fixed locations, and physical stores are some of the many businesses that can benefit from Local SEO.
Our services use location-specific keywords and web pages as well as blog content on local events to make your brand more relevant to the local customer. By providing valuable information and highlighting your business’s unique selling points, we help you create a community of loyal customers.
National SEO Services
Promoting your products and services in a competitive online space is a challenge. One which only gets tougher when you are trying to attract customers across regions and demographics. The solution lies in a robust SEO strategy that can put your website in front of all your customers.
We devise a structured, multifaceted SEO strategy that uses in-depth customer research and highly-searched keywords. Our National SEO Services are ideal for companies looking to create a nationwide online presence and engage with a diverse audience.
Technical SEO Services
Websites with poor information structures, slow load times, and clunky content do not fare well. Technical SEO optimises your website to search engine guidelines to help boost page ranking and organic web traffic. Our Technical SEO services upgrade your website from the inside out to meet the highest of industry standards.
We work on several components such as site speed, XML sitemaps, SSL, and content quality. Our Technical SEO consultants pool in their expertise to help your website stand out from the crowd and give your customers a premium user experience.
Video SEO Services
Videos are a dynamic and creative format for sharing information, engaging customers, and creating shareable content. Businesses are waking up to the versatile uses of captivating video content. Our Video SEO services help your visual content get the traction it needs in today’s saturated online space.
We help your videos rank higher on Google, YouTube, and other search engines. With quality content, catchy SEO titles and descriptions, and click-worthy thumbnails, amongst other tactics – we help your brand channels get more traffic, views, and subscriptions.
Enterprise SEO Services
Our Enterprise SEO services are designed for large businesses with multiple marketing goals. As a professional SEO agency with a large team of talented SEO specialists, we are adept at creating SEO content at scale.
Our data-driven strategy focuses on intensive research, market analytics, and frequently searched, highly competitive keywords. We create a smart, scalable, and vigorous enterprise SEO strategy that not only expands your online presence but also gives you incredible ROI in the long run.
eCommerce SEO Services
eCommerce companies rely heavily on SEO to promote their online marketplace and its many products. Our eCommerce SEO services help businesses get access to high-quality, interested customers. Our holistic approach combines SEO tactics for product pages as well as static pages.
From optimising headlines to crafting concise product descriptions to creating metadata – our team can help draw organic traffic to your pages. We help you connect to your audience by showing them the value of your products through high-quality copy.
Amazon SEO Services
Amazon is an important and vast online marketplace that sells products from numerous stores, businesses, and regions. Being a successful seller on this eCommerce platform can take your sales and revenue to a whole new level.
Our Amazon SEO services can help you make the most of the Amazon platform. We help optimise your product pages, product descriptions, and Amazon listings with high-quality, persuasive copy.
Our team helps you stand out from your competitors, drive traffic to your brand pages, and boost conversions.
Franchise SEO Services
As a professional SEO company, we provide SEO strategies tailored to your business model. Our multifaceted, localised Franchise SEO services are specially designed for multi-locale businesses.
Our team takes a data and research-driven approach to improve search ranking for each of your franchisees. We take the time to understand the customers for each region and populate your web pages with the necessary local keywords and search terms. We craft captivating and memorable content that drives conversions and boosts sales.
Google Analytics Services
Google Analytics is an effective platform that offers insights into several marketing metrics. Depending on your content campaign, there will be a range of different data generated through Google.
Our Google Analytics Services help you best understand the numbers and glean the necessary information from them. We ensure that no valuable insight is lost and is rather converted into actionable steps to improve your content’s performance. With the right information, we help you take your digital marketing to a whole new level.
Our Organic SEO Services Include
Technical SEO Audit
When it comes to technical SEO, there are always fluctuations in the online space. Industry keywords, backlinks, and other technical factors are constantly changing. It is crucial that your website is routinely checked for its compatibility with the latest SEO trends.
A Technical SEO Audit is the process of checking the competency of a website’s technical SEO. It involves identifying areas of improvement and making the necessary changes to create a website that has the best fit for search engine algorithms. Consistent technical SEO audits create a strong foundation for your website on which you can build the rest of your digital marketing campaign.
Keyword analysis is the thorough research of search terms related to your company, products, and services. There is a lot of important data hidden within the searches that your target audience is conducting. It shows what topics they are interested in, what questions they have, and how frequently they search for them.
Our keyword analysis services uncover the valuable insights stored within the raw data. We incorporate our learnings in every part of the content process – from content creation to strategy and planning to content distribution. This gives your content the best odds to deliver impact.
One of the goals of your marketing strategy is to distinguish your brand from your competitors. To do so successfully, it helps to know what your competition is up to.
Our Competitor Analysis services study your competitors’ SEO content and tools and use them to aid our own strategies. It informs how we can create better content and target it to the right audience. We help you boost your organic website traffic, climb up search rankings, and generate high-quality leads. Even after our initial research, we keep an eye on your competitors to continue to help you do better.
On-page Optimisation is a direct but irreplaceable part of any SEO content strategy. It includes optimising the text on the website pages, creating an easy-to-navigate site, mobile optimisation, and defining internal links, amongst other aspects. As a professional SEO services company, we are uniquely placed to get your on-page SEO up to date.
Our team’s expertise extends from writing persuasive and concise title tags, CTAs, and meta descriptions to covering entire keyword clouds without overstuffing. Let us help you get the best out of your website page with valuable, high-quality, and magnetic on-page optimisation.
Link Building is the process of increasing the number of links to your website pages from internal and external sites. As the quantity and quality of links improve, your search engine rankings climb. There are a number of ways we carry out link building for your brand.
Crafting a steady stream of engaging blogs, social media posts, newsletters, and emailers are just a few of the many ways to include impressive links on your website. Link building not only helps improve your online visibility but also positions you as the thought leader you are.
Traditional marketing relies on broadcasting advertising and information to broad audiences. It is a high-cost method that does not deliver proportional success. Content marketing offers a more efficient and strategic approach that is better suited to today’s digital age. It involves creating and distributing valuable content intended for a target audience.
Done consistently, content marketing results in much higher rates of conversions at lower costs. Our content marketing services help you grow your business through effective content creation, strategy and planning, and distribution. We help you curate a premium content experience for your customer base that helps you connect with them in meaningful ways.
Content Writing involves writing, editing, and sharing content on offline and online platforms. It includes a variety of different formats such as blogs, articles, newsletters, brochures, ad copy, and website content. Podcast writing and social media are new and useful content forms that many of our clients have benefitted from.
More complex concepts are covered by Technical content writing, which includes white papers, case studies, research papers, eBooks, guides, and business plans. We offer a vast range of content writing services that include marketing, website, and technical content. Our team of stalwart writers and editors deliver high-quality, informative, and interesting content that can help you achieve your marketing goals.
How Goodman Lantern’s Growth SEO Services Work
Discovery and Analysis
The first stage of any project is to gather information on your company and your marketing goals. This includes extensive research into your brand identity, your customer base, and preferred content channels, amongst other areas. Gathering project details help us to map out a clear path for your goals and outline all the steps in between.
Keyword analysis is a crucial step in creating an SEO strategy. We carry out thorough research to identify keywords and search terms most relevant to your target audience and industry niche. The end product is a balanced list of short-tail and long-tail keywords with varying degrees of search volume and competition levels.
The next step is to conduct an SEO audit. As the name suggests, we evaluate the current status of your website pages in terms of SEO. We identify areas of improvement where we can make changes and align your site to the best practises in SEO. This is a necessary step as it helps create the best organic SEO solution for you.
Competitive Analysis involves determining your closest competitors and researching their SEO content. Since they are also targeting the same audience, this is important information. Knowing the level of their SEO preparedness makes it easier for us to craft an even more robust SEO strategy. Even after our initial research, we keep an eye on your competitors to continue to help you do better.
The last stage of Discovery and Analysis is putting together Project Suggestions. This is the culmination of all our research into your company, customers, and competitors. Our team brainstorms the most effective SEO actions we can take to improve your page ranking and establish an influential online presence.
The next stage is to turn our research into strategy. While devising a Growth SEO strategy, we begin with on-site optimisation. This involves adding keywords to title tags, headings, content, URLs, internal links, and other website elements. It also includes designing an easy-to-navigate structure and flow to all your website pages.
Off-site strategies are the actions we take on everything other than your website. This includes link building, brand mentions, forum discussions, and guest blogging, amongst other tactics. Link building is an important tool in which we create connections to and from other website pages. This helps search engines come across your website more regularly and rank it higher.
Depending on your industry niche and your customer base, we determine the best content formats for your business. This informs our Content Strategy where we come up with the best ways to plan, write, and distribute SEO content. This can look like coming up with a regular stream of blogs, persuasive ad copy, or a set of informative case studies. Any content piece we create will be aligned with our keyword analysis and other research.
Technical Planning involves optimising your website in how easy it is to use and navigate. This includes decreasing page loading times, removing irrelevant backlinks and broken links, eliminating 404 pages and duplicate content, and creating an XML sitemap. While these are not related to content, they are equally important steps to make it easier for search engines to rank your page higher.
Content Implementation for Growth SEO involves creating a content distribution strategy. It begins with identifying your audience and determining the best content platforms and channels we can use to reach them. This can include blogs, social media, PR channels, and newsletters, amongst others. Most content implementation uses a combination of content formats and channels.
Technical Implementation for Growth SEO involves optimising your website so that search engines can crawl, interpret, and index it with ease. It is the process of making sure your website aligns with the best practises in technical SEO. This includes fine-tuning your website’s infrastructure and off-page SEO.
Content Marketing and Writing
The Content Creation step is perhaps the most crucial step. Here, we assemble a team of talented writers and editors and we work together to create high-quality content for your business. Our approach to content creation is methodical and meticulous, which ensures that the deliverables are submitted on time.
PR is an important element of marketing. Building and nurturing relationships with third-party organisations helps increase brand awareness and tap into audiences not directly accessible to you. In today’s digital age, PR Relation has moved online. It involves creating connections with peers and websites in the same field through guest blogs, forums, and more.
Similar to PR, Influencer Outreach involves connecting with individuals that are experts or notable personalities in your industry niche. They can help garner attention toward your brand and your products and services. This helps organically increase your reach and position your brand as a credible authority in the field.
Social Media focuses on current trends and includes visual content as well as influencer marketing. The instant and interactive medium of social media makes it easy to promote events and gain feedback in real-time. We harness these platforms to showcase the value of your products and services.
Performance and Reporting
Once we have completed content creation, we go ahead and distribute it on the necessary content channels and platforms. But our work is not done there. We track how the content is performing by regularly checking on various marketing metrics such as click-through rates, bounce rates, churn rates, and other KPIs.
We create a consolidated report of our findings on content performance for your consideration. Through reporting, we offer insights into what has worked and how far we have come. This also helps us work together to see if revisions to the strategy are needed. Feedback is valuable and we use every opportunity to better our organic SEO solutions.
Hire Professional SEO Experts to Take Your Business to the Next Level
Why Should You Choose Us?
Goodman Lantern is a content writing and marketing company that offers professional SEO services. We are well-versed with the latest SEO tactics, versatile content formats, and popular distribution mediums. We take the time to understand your needs and goals and use the necessary resources to help you achieve them.
When it comes to helping you grow your business, we create an integrated content and SEO strategy tailored to your marketing needs.
With a team of talented Native-English content writers and editors, we deliver premium content every time. We are also organic SEO consultants who are constantly on top of optimisation trends. We write captivating content that leads to high conversions and sustained sales.
Our team is constantly updating their knowledge base, which means you can expect only the best with every piece of content we write for your business. At Goodman Lantern, we create a seamless experience for you with open communication, timely content submissions, and guaranteed personal attention.
Industries We Serve
The SaaS or Software as a Service industry is evolving at a rapid pace. While SaaS as a concept has been around for decades, with rapid advancements in technology, it is gaining more mainstream traction.
As more people rely on cloud and subscription-based services in life and at work, SaaS is becoming increasingly more relevant. The increase in demand for SaaS products is a space being filled by many innovators. More players in the market means growing competition.
If you want to grow your business, it is imperative to set your brand apart from your competitors. Our team of SaaS content writers helps to establish you as authority figures and thought leaders in your industry. With the right content, we can show your customers the value your services and products bring to their lives.
We use Growth SEO tactics to improve your brand awareness, expand your customer base, and create continued growth.
Telecommunications products and services are seeing so many new leaps in technology, variability, and efficiency. Better ways of communicating continue to crop up to fulfil our constant need to stay in touch with each other and with the world at large.
This makes Telecom an exciting landscape to grow your business in. Whether you are an established company in the field or an upcoming startup looking to scale – our Growth SEO services for the Telecom industry are a perfect fit for you.
Our Telecom content writing and organic SEO solutions help you take your business to the next level. We help you relay important information about your products and services to your audience and educate them on industry terms. We craft compelling and magnetic website pages and ensure that they rank high in search engines.
With a proven SEO strategy backed with data and research, we help you transform your business into the thought leader we know you are.
The VR/AR industry is booming. As it takes huge leaps, content helps bring your audience along for the ride. Our Virtual Reality and Augmented Reality content writing services use Growth SEO strategies to better connect your brand with your customer base.
VR/AR has a lot of applications – from healthcare to transport and logistics to retail and eCommerce. It spans many industries and continues to expand at an exponential rate. There is so much room for growth for any company in this field. With our professional SEO services for the VR/AR industry, we can help you grow your network across various sectors.
Our team consists of SEO specialists and industry experts and can help you navigate a saturated digital space. Much like the industry itself, trending keywords and SEO tactics change quickly. Our team stays on task and uses the latest strategies to help your brand reach its full potential.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, ASMALLWORLD
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Executive Director, Asian Pharmaceuticals
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
What Makes Goodman Lantern a New Kind of SEO Provider?
Substantial Expertise and Experience
Our team has industry experience in a range of sectors. We have garnered theoretical and practical knowledge over the years and now, we apply it effectively to our content. As a team that values collaboration and communication, we pool in our resources to give our clients top-quality, professional SEO services in any industry.
We also have a thorough understanding of SEO strategies which is complemented by our commitment to keep getting better. We consistently improve our knowledge base to give you the best insights and solutions in SEO content marketing.
A Commitment to Communication
At Goodman Lantern, we maintain open channels of communication with our clients. A team of writers and editors with competent credentials are selected to work on your project.
They are headed by a project manager, who acts as your point of contact throughout the project. While working with your company, we ensure that you are in the loop as the project is going on. We host regular meetings to gain necessary feedback and create satisfying results. Creating a successful, seamless working relationship with you is one of our top priorities.
Meet the Highest SEO Standards
SEO is a constantly changing landscape. It requires consistent time, effort, and attention to master. As an organic SEO agency, we study the nuances of the field to the best of our abilities. Even then, we know we will be life-long students of the subject. We understand that every client and every project will have different needs and niches.
Before crafting any SEO solutions, our team carries out in-depth research into your industry vertical. We are dedicated to understanding your company, your competitors, and the larger niche from the inside out. This makes us confident that the SEO strategies we create will deliver.
Code of Conduct
Be it a small regional business or a multi-location enterprise – the growth of any business is just as important. It is important not only for the business owners but their stakeholders, employees, and investors. We are always proud to collaborate with companies to help them grow their business.
We understand the responsibility we shoulder when they choose our content marketing and organic SEO services. So, we follow an ethical code of conduct as we only use white-hat SEO techniques for authentic and honest results. Our team is updated on these methods on a routine basis to ensure complete compliance.
Seo Services FAQs
What are the benefits of Growth SEO marketing?
SEO is a strategic and systematic way of increasing organic traffic to your website and improving online visibility. When used specifically for reaching untapped communities and expanding online readership, Growth SEO can take your business to the next level.
In the short term, SEO helps better your page ranking on search engine results pages (SERP). Over time, this helps you build stronger connections with your customer base and position you as an industry authority.
Why do I need professional SEO services?
SEO is a vast and ever-changing landscape. It takes a significant amount of time and effort to keep track of all the trends in SEO tactics and search engine algorithms. Hiring professional SEO services eases the burden of gaining a deep understanding of the subject.
As an organic SEO company, we have mastered the science of crafting a robust, competent SEO strategy. We use our combined expertise to help your business create sustained growth.
Are your content writers and editors specialised in Growth SEO?
Yes, they are! Our team comprises seasoned SEO content experts who have comprehensive knowledge of various SEO practises. When we assign a team to your project, we hand pick content writers and editors best fit for your goals. From running keyword analysis to conducting technical SEO audits, our team has mastered all things Growth SEO.
What do your organic SEO services include?
Our organic SEO services cater to all your digital marketing needs. We cover keyword research, technical SEO audits, competitor analysis, on-page optimisation, and link building. We also incorporate SEO into every content piece we write from blog posts to ad copy to white papers.
What if I am not satisfied with the work?
We always endeavour to exceed our clients’ expectations. We strongly believe in taking a collaborative approach to content development and value your input and feedback. Our aim is to deliver the best organic SEO solutions for your business. Our team is available throughout the duration of your project to listen to any feedback you might have and will be happy to make changes to suit your needs.
What types of companies can benefit from Growth SEO?
Growth SEO can help a variety of different companies get a stronger footing in the digital space. We offer professional SEO services to businesses of all sizes and from all industries. For small businesses looking for regional brand awareness, our Local SEO services are a perfect fit. For larger companies, we offer Enterprise SEO, Franchise SEO, and National SEO services. We also cover eCommerce SEO and Amazon SEO for retailers, wholesalers, and other online businesses.
Do you have any case studies or samples of work?
Yes, we have a list of case studies and samples you can view here.
Get in Touch
Ready to grow your business to the next level of success? We’re here for you. Let us help you establish a strong online presence and boost your revenue with our Growth SEO services.
Book a consultation call or send us an email to get started. We’re looking forward to having you onboard!
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