The many benefits of blogs
Blogs are not only great for website SEO, but are a useful way to speak to your customers more authentically. Blogs promote your services and business. It’s a way to speak to customers about how you and your business add value to their business and what they do.At Goodman Lantern we research your business, your offerings, and your customers. We use this information to ascertain what type of information your business could offer your existing and potential customers in blog form.
The Goodman Lantern team has years of blog writing experience. We are up-to-date on the latest in SEO as well as how people like to consume blogs and information. Use our professional blog writing services to be the leader in your industry.
Why do You Need this Service?
Formulating blog articles and ideas takes a lot of time – time that you as a business leader probably can’t spare.
With us as your blog content writing services provider, we ensure no time is wasted in the writing process.
We get on with our job of writing blogs so you can get on with yours. Together, we push out regular pieces of content onto your blog page so your company stays relevant to customers.
Industries We Serve
SaaS
The SaaS industry grows stronger and bigger every year. Many people aren’t aware that they use SaaS services in their everyday life. At Goodman Lantern, we use blogs to explain the complexity of SaaS in a way that people can understand and relate to.
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Tech Automation
Our clients from the technology and automation sector embrace diverse specialisations. This includes manufacturing, software, retail, and many others. Our multi-skilled content writers with experience across many sectors deliver relevant messaging to attract the ideal audience under this umbrella of industries.
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Banking, Finance and Insurance
No one enjoys talking about insurance. At Goodman Lantern, we are able to write blogs that people enjoy reading. Not only will these blogs make for informative reading and learning, but you will find your customers coming back for more.
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Telecommunications
The telecoms industry is a fast-growing one. With the world needing new ways to connect and communicate, it’s becoming a top-performing and much-needed industry. By creating blogs for your company and customers, we are able to make your organisation stand out from the others and position you as a thought-leader in the field.
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IT & Software
Software is something everyone needs and uses every day. When used correctly, software will make life a lot easier for the end-user. At Goodman Lantern, we use blogs to explain how valuable software is in our everyday lives. The blogs that we produce show the value of your company to your customers.
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Augmented Reality
As a field, Augmented Reality has grown in leaps. It encompasses many new verticals and has expanded to new industries. It is important that your business does not get lost in the sea of new players. Goodman Lantern offers premium Blog Writing Services designed for AR companies.
We generate a regular stream of well-crafted blogs to help with lead generation and brand awareness. Our blog writing offers valuable and relevant knowledge to your target audience on AR products, popular trends, and other industry news. This establishes your company as a credible source of information and a true thought leader in the industry.
Learn MoreOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.
"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."
"Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future."
"Whenever we've provided feedback or suggestions they have always been receptive and open to make changes."
"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Why GL?
No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.
Native-English Content Writers
With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.
SEO Experts
We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.
High Conversion Rate
With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.
Thorough in Our Approach
We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.
High Content Standards
We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.
Personal attention
With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.
Blogs FAQs
What do your blog content writing services include?
Goodman Lantern offers a wide range of blog content writing services. We craft fresh, engaging, and educational blogs for a variety of businesses to help engage their target audience. We come up with a range of topics that are tailored to your customer’s needs and interests.
We hire blog writers who are adept at understanding your company, its ethos, and its goals and write a regular stream of blogs through that lens. With a large team of professional blog writers, we can develop and sustain an interesting, consistent blog for your company.
Moreover, our SEO blog content writing services help improve your search engine visibility and online presence.
What types of companies do you write blogs for?
Our blog writing services have been employed by a variety of clients. Our diverse clientele comes from SaaS, Telecom, IT and Software, Banking and Finance, Retail, Health and Wellness, and several other fields.
We carry out our due diligence and research company, customer base, and industry niche for every client. This helps us write accurate and relevant blogs that position them as a thought leader in their field. We use the company blog to showcase our client’s depth of industry knowledge and their unique insights.
What makes a good blog?
A good blog is both comprehensive and targeted. It needs to be comprehensive enough to cover several topics, both general and niche. This ensures that your blog is of interest to most of your customer base. A good blog also needs to be targeted enough to appeal to the audience who are most likely to convert.
Blogs that strike a balance between informative and conversational, structured and creative, tend to perform well. This may seem like a tall order to fulfil, so it is useful to hire blog writers.
Professional blog content writers are proficient in creating high-quality blog content that fits all the criteria. They can ensure that the blog content meets the needs of the audience and the business. They help you connect with your audience while reaching marketing goals such as lead generation, brand awareness, and SEO.
Why do I need to hire professional blog content writers?
Professional blog content writers are dedicated to creating great content. They make it easier for you to create consistent, high-quality blog content which can be scaled up if needed.
Blog writers understand how to weave in information, SEO tactics, interlinks, and other requirements into a finished product. They can bring your vision to life and create custom content tailored to your business needs. They can ensure that your blog content integrates well with your overarching content marketing strategy.
How do you check the success of a blog?
We keep track of and analyse several metrics as part of our professional blog writing services. This helps us see how the audience reacts to the blog and change our strategy accordingly.
Traffic is an important metric that is measured through page views, time spent on the page, and top traffic posts. We also gauge traffic by channels and bounce rates.
We track SEO metrics such as page ranking on SERPs and average inbound links per blog posts. This helps us evaluate and improve your domain authority and page authority. Overall engagement can be measured with click-through rates, social shares, and conversion rates.
How does a high-quality blog help my business?
Your company blog can be what you want it to be. You can add keywords and search terms to boost SEO. You can develop your own personality for your brand. You can establish yourself as the thought leader you are.
A regular, high-quality blog establishes you as a credible source of information and industry expertise. Blogs give your audience answers to their most common questions and concerns. It is a proven method that shows you understand their challenges.
Blog content also helps boost organic website traffic. Instead of trying to get the attention of a passive audience, blogs provide value to active searchers. Over time, it helps turn them into loyal customers.
How do I get started?
Book a call with us today and find out how our Blog Content Writing services can help you grow your business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com.
Get in Touch
Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing