White Paper Design

Good white papers drive engagement. Engagement produces leads. Successful
leads generate sales. At Goodman Lantern, we understand this. It’s why we
offer whitepaper design services. We know they can be used as cutting-edge
marketing tools, generating interest, building traction, and growing company
trust. We use these white papers to present your business as a thought leader in
your industry, giving it the level up you’ve been looking for. Here’s how.

We Create High-Quality White
Papers that Drive Result

Custom whitepaper design services position you as an authority in
business, driving results by converting interest into investments.
How do we do this?


A Personalised Approach

At Goodman Lantern, you have direct contact with your project manager. This guarantees that your white paper stays aligned with your specific needs and that it captures the essence of your brand.



We simplify complex topics into easy-to-read writing pieces that flow.



We have a wide-range in-house knowledge base. As a professional whitepaper design company, our writers produce high-quality content that supersedes your marketing standards every time.



Facts drive real results.

That’s why our white papers are Search Engine Optimised. Using the latest keywords and industry-specific phrases ensures that your white paper gets noticed and drives traction – ultimately generating results.

We also understand that good research is thorough research. Your white paper is thoroughly cross-checked using sources you can trust.

Our White Paper Design Process


Requirements Analysis

Customising your brief is our first point of call. This is a personalised breakdown of your white paper’s requirements, including the white paper’s graphic design. It covers all the touchpoints and targets needed to reach your organisation’s goals. If you do not have a style guide, we’ll design one for you as part of our custom whitepaper design services.

Creating a Broad Format

We then create the broad format of your white paper by designing its template. We outline the look and feel of your white paper, including the paper’s introduction, index page, body, and concluding page. When it comes to the white paper’s graphic design, we match your brand’s colour palette and font to your corporate identity.

Creating a Broad

Visualising the Content

As a professional white paper design company, we can visualise compelling data to tell a story. We do this by carefully selecting graphs, infographics, and tables to make the data easy to read and impactful. We then collect relevant images using high-quality stock image libraries or images provided by your company.

Designing a Stunning Cover

We carefully select an attention-grabbing cover that mirrors the essence of your brand, reflects the topic of your white paper, and matches your corporate identity.

Designing a Stunning
Approval and Revision

Client Approval and Revision

Once we’ve completed the first draft, it’s sent directly to you for approval. We make any adjustments and edits you see fit.

Creating a Customisable Template

Great! You have approved our white paper design. This means we can save a template that can be easily customised to your company’s changing needs. An industry’s white papers should be uniform, reinstating the brand message through content and design.

Creating a Customisable


Your white paper is ready to be used as high-quality marketing material.

White Paper Design Services
We Offer


Backgrounder White Paper Design

This white paper delves into the nitty-gritty details of a business. It breaks down a complex topic or offering into a clear and easy format to read.


Numbered List White Paper Design

This white paper design follows a list format. It educates prospective clients through in-depth research, answering questions related to the business or the issue it aims to solve.


The Problem/Solution White Paper Design

This one is self-explanatory. Simply put, it answers a problem. The design is straightforward and concise, creating intrigue and winning readers over by offering its product as a new and insightful solution.


Designing Customised Infographics, Charts, and More

Our content creation team designs these. Since each type of white paper has a unique style, we create appropriate graphic elements for you.


Content Creation and Proofreading

Our team researches and creates content based on the latest trends and up-to-date, compelling data. Our senior editor then proofreads the white paper before it’s sent to you for revision.


White Paper Distribution Services

As a professional whitepaper design company specialising in marketing, we can strategically distribute your white papers to reach your desired audience.

Our Recent Work


Recently, we received excellent feedback from a SaaS company that used our white paper design services to boost their company growth.

Since they did not have an in-house marketing team or the capacity to manage one, they decided to invest in our whitepaper design services.

We helped the company develop creative, original content that led to a massive increase in its engagement. Their growth rates soared, and in turn, their company size multiplied by ten! Over a few months, we helped them narrow down their business values and goals. We even helped them develop their own style guide.

Once we’d created their content, we distributed it strategically. Since their content reached their target audience, they’ve been able to upscale and perform better on their search engine rankings. We helped increase their subscriptions and decrease their customer acquisition costs. We’re still their proud partner in content today.

How White Papers Make
Your Brand

White papers are powerful marketing tools. By providing fresh and exciting solutions to real-life problems, a well-researched white paper positions your brand as a credible source of information.

This information positions your business as a thought leader. And being seen as a thought leader or an expert in your field is what builds consumer trust.

Still, accurate information is not enough. The way this information is conveyed is a make-or-break point for white paper writing.


The white paper uses an authoritative tone, yet it’s not pushy. Its argument is subtle, inviting, and engaging. It shows that your brand can offer a fresh perspective to the real problem at hand. It’s the delivery of these original and thought-provoking ideas that positions your brand as a thought leader.

Thought leadership is incredibly effective in strengthening a consumer’s perception of a brand. It makes them more likely to make a purchase.

Studies show that half of decision-makers spend an hour or more consuming thought leadership material every week. So, ultimately, these long-form content writing pieces can be used as robust marketing material. A business that generates thought-provoking content is a business that generates sales.

Why Do I Need an Audit if My
Website’s Working Fine?

At Goodman Lantern, we deliver results and pride ourselves on being effective and efficient. White paper design services require thorough research, and our team is ready to do just that.

Our writers are adept at covering a diverse range of topics. We highlight touch points you may have missed and unique selling points you’ve yet to exploit.

Our marketing orientated perspective gives our content an edge that is fresh, relevant, and relatable. We’re data-driven and strategic, and our results speak for themselves.


We use online tools to track and tap into the latest trends. This way, we optimise your organisation’s reachability to promote traction. We pride ourselves on converting content into customers, which is shown by our high client satisfaction rates and quick ROI.

Our approach is uniquely human-centric too. Upon onboarding, you’re given access to your project manager throughout the white paper design and writing process. We understand that excellent content is made when there is synergy between our team and the client. It’s why we’re inclusive – keeping you involved from start to finish.


Furthermore, we tailor-make a strategy to suit you. We consider your specific needs and work around your budget and time constraints. Our white paper graphic design team can tie together the visual and graphic elements that portray your brand’s message.

And lastly, at Goodman Lantern, we have only mastered the art of research, but we’re pros at marketing content, too. We ensure that the content we produce is distributed successfully and optimised to its full potential.

Industries We Serve

At Goodman Lantern, we curate content for industries of all kinds.
Some examples of the industries we serve:



A professional whitepaper design company will explain how your SaaS organisation works engagingly. For example, a listed white paper can showcase all the benefits your Software as a Service can offer.

Since explaining software services can be highly advanced and technical, we formally describe the major informative points of your product in a way that is enticing and relevant. We market the true benefits of your brand using graphic elements that resonate with potential buyers and consumers.

Learn More


The telecoms industry is the cornerstone of the modern economy. Since there are hundreds of options to choose from, consumer trust is crucial when it comes to investing in your business.

Our custom whitepaper design services can build trust amongst customers and showcase why your organisation stands out amongst the rest.

Learn More

Augmented Reality

Our white paper design services clearly describe the problems your augmented reality software solves. We track trends to ensure your content is relevant, and that it’s communicated effectively. We use a convincing and in-depth writing style to educate and win over potential clients.

Augmented reality services can benefit from this clear, informative communicative style. Our custom white papers are sure to win over clients and potential investors when launching new products and services.

Learn More

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“The team has been a pleasure to work with. Content is delivered on time, on-spec and whenever we’ve provided feedback or suggestions they have always been receptive and open to make changes with a quick turnaround.”

Nadine Burzler

Head of Content, A Small World

“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App
testimonal box

“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Marketing Manager, AutoStore

White Paper Graphic Design FAQs

bottom-blob Can a whitepaper grow a smaller business?

Absolutely. Custom whitepaper design services educate clients and introduce your product into the market. We work according to your budget, intending to help you upscale and grow.

bottom-blob Will the design match my capture the essence of my brand?

Yes. Our white paper graphic design considers your brand’s logo, colour palette and style guide.

bottom-blob What if I am not satisfied with the quality of your white paper designs?

At Goodman Lantern, we value customer feedback. You can send the white paper back to be re-written and re-designed as many times as necessary.

bottom-blob Can you deliver within my time constraints?

Yes. We have an entire team dedicated to white paper design and writing services. We pride ourselves on our delivery times and always meet our deadlines.

bottom-blob Can I make a bulk order of white papers at a time?

Yes. We have an entire team of white paper writers ready to cover topics at your disposal.

bottom-blob What industries does Goodman Lantern offer whitepaper design services to?

We serve all industries, from retail to travel, transport, telecoms and even software. Head over to our industries page to see more.

bottom-blob Can I create a white paper design myself?

You can, but it’s time-consuming and costly. The white paper design must echo the information you are trying to convey. This is difficult to navigate, as it requires intensive research and specialised writing and design services.

bottom-blob Can you distribute my white papers for me?

We can. We are a fully equipped marketing business that can optimise your content to drive engagement and create leads by reaching your desired audience.


Get in Touch

Are you ready to grow your business? Today, we can help you choose the best white paper design and distribution methods. Simply book a Discovery Call, and we can begin our marketing journey together.

We’ve helped develop the voice behind

Hundreds of Businesses

a14 work

At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.

By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.

Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)


“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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