Storytelling Services

Storytelling is a powerful tool in communication. At Goodman Lantern, we have perfected the art of telling engaging, memorable stories. We can help you tell your brand’s story and connect with your audience at a deeper level.


A good story is informational, engaging, and moving.

A good brand story can inform your customers about your products and services, engage them with your company, and move them to take action. A medium that balances facts and emotions, stories are a unique way to connect with your customers.

A good story evokes emotions. It can spark curiosity, convey values, and foster community. You need a good story that will tap into the emotions of your audience and resonate with them.

Goodman Lantern has a team of master storytellers who have extensive experience in creating cohesive narratives that inspire. As an international content marketing agency, we know how diverse audiences think and feel. We use our storytelling skills to help tell your brand’s story and help you stand out from the crowd.


Why do You Need this Service?

A story can convey information, evoke emotion, and spur action. It can inspire an audience to care for a company. Stories form the backbone for the rest of your content and marketing strategy. When it comes to crafting such an important narrative, why not get a seasoned storyteller?

At Goodman Lantern, we work to understand your brand, your voice, and your ethos. We distill that into an impactful narrative that motivates an audience to become a loyal customer. We know how to write captivating tales that will maximize your brand’s visibility, profit, and impact.

We use a multitude of storytelling techniques to design consistent messaging for all your sales and marketing content. We then promote the narrative through strategic mediums so your story realizes its full potential.

Industries We Serve



SaaS companies are providing useful software services to a wide audience. Our storytelling techniques bring the human element into digital spaces to help SaaS companies connect more deeply with their customers.

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IT & Software

The Software sector is one of the most saturated markets that shows no signs of slowing down. We tell your company’s story as an incredible and valuable tool to differentiate you from your competitors.

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Banking, Finance and Insurance

For Insurance companies, a real and transparent story can go a long way in creating brand loyalty. We design stories to humanize the brand and show their customers the people behind the product.

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The Telco sector deals in communication and messaging. We equip Telco companies with a compelling story, so they can express their message directly to their customers.

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Augmented Reality

Augmented Reality uses captivating visuals, unique graphics, and advanced user interfaces to engage users. Goodman Lantern’s Storytelling Services add this to your toolkit to elevate your digital marketing strategy. Driven by a thorough knowledge of your target audience and a deep understanding of your company, we craft stories that feel true to your brand’s voice.

Our Storytelling Services for the AR industry are relevant in producing website content, marketing content, internal communications, advertising, and technical content. Whether you need a business presentation to impress investors or social media content to attract younger customers – our stories help you communicate with panache.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.


"The result they delivered was a very detailed Excel spreadsheet with a lot of raw data that I needed and could use to build a very efficient slide deck that was used in pitching to the multinational partner company."

Uri Meirovich

Managing Director, RCR Investments

"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."


testimonal box

"What truly stands out about them (Goodman Lantern) is their seamless project management and content delivery, combined with a wildly diversified pool of experts. No matter what you need content for, if you want it written by native speakers, about complex topics, and delivered on time, Goodman Lantern is your best bet."

Stapho Thienpont

The Marketing Family

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

Whether we are writing about your founder or designing a marketing narrative, Goodman Lantern delivers on impact. Our clients trust us with their stories and we are honoured to be the ones to tell them. As a content marketing agency with substantial experience and expertise in storytelling, we are uniquely positioned to help you make an impact on your audience.


Native-English Content Writers

We are a diverse content marketing agency that consists of first-language English content writers. They combine their proficiencies to write compelling stories that help companies connect with a universal audience.


SEO Experts

Our team deftly wrap SEO keywords and tools within organic narratives to ensure that your story gets the maximum reach in the digital space. We take on thorough research to find the right keywords that will help make your story generate the most leads.


High Conversion Rate

Our highly qualified and competent team crafts stories that stimulate imagination and action in the audience. This converts a passive audience into active and loyal customers.


Thorough in Our Approach

Customers are more likely to remember information when it comes packaged in a story. We use our research and data to educate the audience through memorable narratives. We find a way to help the audience connect to the product while getting the right information.


High Content Standards

At Goodman Lantern, we maintain the highest industry standards for content. The stories we write for our clients are written according to the latest, revised version of our internal knowledge base.


Personal Attention

We assign a project manager to every client to ensure personal attention and ease of communication. They serve as a direct line to the rest of the team and guarantee that the project gets completed with the best results.

Storytelling FAQs

bottom-blob What Storytelling services do you offer?

Storytelling services are an integral part of our content writing and marketing offerings. We help brands share messages and information through a compelling and memorable narrative. Stories evoke emotions, and we harness that power to inspire readers to take action.

With corporate storytelling, we include well-crafted narratives into various content types such as blog posts, landing pages, newsletters, videos, podcasts, case studies, whitepapers, guides, and eBooks. We use stories about the brand and its products and services to lay the foundation for their marketing strategy to help them connect with readers at an emotional level.

bottom-blob What types of companies are your Storytelling services for?

Every business in every industry has a unique story to share. Thus, no matter your industry niche, you can use storytelling copywriting and content writing. Our diverse clientele comes from Telecom, Aerospace and Defence, Legal, Health and Wellness, Manufacturing, and Consumer Goods and Services.

Our storytelling copywriters have also crafted exciting and moving stories for various verticals in the technology industry such as SaaS, AR VR, IT and Software, Tech Automation, and Tech Hardware.

bottom-blob How would your Storytelling copywriters prepare to meet my business goals?

We take the time to understand your company and your goals. We tailor our business storytelling services and craft new content that help you achieve your goals. If your goal is to increase brand awareness, we will use storytelling techniques that highlight your brand’s unique story.

If you want to appeal to prospective customers and keep in touch with existing customers, we will craft storytelling copywriting that is relevant to your audience’s needs and experiences. We aim to bridge the gap between you and your customer base through valuable and effective communication through the universal medium of stories.

bottom-blob How do you write effective stories?

We write effective stories by anchoring them in a human element. We aim to form a rich connection with your audience, and the best way to do that is to have them relate to your brand and the people behind it. We also write stories from the customer’s lens to show them how your company can positively change their lives.

We avoid using buzzwords or industry jargon and instead opt for organic writing and a clear narrative that is easy to understand by a varied demographic. Using accurate and descriptive words, simple sentence structure, and short paragraphs, we keep your audience’s attention and keep them coming back.

bottom-blob Do I need to hire an external content writing agency for storytelling?

Creating high-quality content that engages and converts takes considerable effort, skill, and time. An external agency is expressly set up with streamlined processes, ample resources, and the latest industry knowledge to help you produce high-quality content at scale.

Goodman Lantern has a team of talented storytelling copywriters, editors, and SEO experts that make up our storytelling services. We have a proven track record of writing successful corporate storytelling content that meets the highest industry standards for quality.

We help you fit your storytelling copywriting into the larger marketing strategy as a content marketing agency. We are also well-equipped to analyse data and track how your content is performing. This helps us make necessary changes and improve your content’s performance.

bottom-blob How does high-quality Storytelling copywriting help my business?

Storytelling is bigger than marketing. It is about creating a consistent theme and framework for your content. It weaves a thread through all disparate elements of your story to create a cohesive narrative.

Investing in high-quality storytelling copywriting allows you to change how you communicate with your audience. It gives you an original, authentic, and easily recognisable voice that they can relate to. Being original also gives you an edge over the competition.

Stories give your content a distinct flavour and style. This helps increase brand awareness and distinction, which ultimately helps your company build a loyal community of customers.

bottom-blob How do I get started?

Book a call with us today and find out how our Storytelling services can help you grow your business. Reach us at +44 3300270912 or email us at


Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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