Website Content
Writing Services

Our team of website content writers will get you started on your
journey to increased leads and improved revenue generation.

Basic or detailed guides

Crafting content for your website that is informative, creative and well researched

Goodman Lantern has a global team of writers ready to meet the high-quality standards and output requirements needed by your business. We have a multi-skilled team with years of experience, ensuring the correct set of skills is assigned to every task to maximise efficiency and manage every resource.

In collaboration with you, the customer, we determine the purpose of your website. We define or re-evaluate the core purpose of the website and ensure all content displayed serves your objectives.

We research and define your core audience. Whether we are working with a new website or one with an established audience, it is important to research and re-evaluate the target audience. Only website content that directly speaks to audience needs and desires can create engagement and generate leads.

Our team of native English writers craft content for your website that is informative, creative and well researched, taking best practices into account on every level.


Why do You Need this Service?

Website content is all-encompassing. There are many elements to take into account and consider when going about this task.

At Goodman Lantern, we create various types of content for your website, aimed at reaching all possible readers. We create product pages, category pages and blogs for your website, making sure we have all the important bases covered.

Goodman Lantern’s team of writers uses verified software to ensure content is original, accurate, informative, and in line with SEO best practices. Optimised and credible content attracts more views, likes, and shares, which expands your audience reach. Combined, all these efforts improve your website rankings and put you in a good position to increase revenue.

Industries We Serve



Your industry is complex, but your website content doesn’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

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Crafting audience-appropriate website content for the telecoms industry is one of our key strengths. We secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

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Banking, Finance and Insurance

We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.

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IT & Software

IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We create website content to convey these messages to existing customers while also getting you noticed by new customers.

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Augmented Reality

Augmented Reality

Augmented Reality companies need websites that attract their target audience and inform them about their exciting products and services. Moreover, they must reflect their innovative and ambitious spirit. Goodman Lantern’s Website Content Writing Services offers copy that does just that.

Be it crafting refreshing and relevant content for your home page, weaving a captivating story for your About Us page, or writing click-worthy CTAs – we do it all. Our talented team writes landing pages, pillar pages, blogs, and other types of website copy. We tastefully showcase your brand identity and let your company’s personality shine through with every piece of content.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.


"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."

Jeremy Rocher

(Marketing), AutoStore

"Their project management system blew me away."


RCR Investments

"The communication is excellent and I receive responses within 24 hours."

Online Marketing Manager

Flatworld Solutions

"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."



Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.


SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Web Copy FAQs

bottom-blob What do your professional Website copywriting services include?

Goodman Lantern is a full-service website content writing company. We cater to all copywriting needs for your website and other online properties. Our web content writing services produce compelling copy for all website pages, including landing pages, pillar pages, and product pages.

We boost our copy with thorough research, the latest SEO tactics, and storytelling techniques. We show your customers how your brand brings value to their lives through our benefit-driven copywriting. With our website copywriting services, you get attractive, persuasive copy that prompts your audience to take action.

bottom-blob What types of companies do you offer Web content writing services to?

Every business needs to communicate with their customer to tell them about their brand, products, and services. Whether in the form of press releases, case studies, white papers, or product descriptions – every business needs content.

We create useful, relevant, and actionable content for a diverse range of businesses. Our web copywriting services have been employed in SaaS, Telecom, AR VR, IT and Software, Education, Gaming, and Transport and Logistics companies.

bottom-blob How important is SEO for Web content?

SEO is the process of optimising your content for search engines, so it is easily found and ranks higher in the results pages. The team behind our website content writing services includes SEO strategists who are experts at writing content for readers and search engines alike.

As an SEO website content writing agency, we offer On-page SEO, Off-page SEO, and Technical SEO along with services for specific business models such as Enterprise SEO, Local SEO, and National SEO. We take care of everything from optimising headers and meta descriptions to adding backlinks to create optimal keyword frequency.

bottom-blob What is A/B Testing?

A/B Testing is a marketing experiment where you try out different variations of your website content on your audience. This helps determine which version leads to better leads and more conversions.

Companies typically carry out A/B Testing for the most visited pages on their website. This could be home pages, product overview pages, or FAQ pages. They test different headers, short-form and long-form content, points of view, and word choice. This helps businesses better understand their audience and make data-based decisions while creating web content.

Writing two sets of unique copy, testing them out, and tracking metrics takes time. This is why many businesses choose to outsource their A/B Testing to professional website copywriting services.

bottom-blob What are the best practices in Website content writing?

Today’s audiences read a lot of content. Your website copy needs to come across their screens and grab their attention. For the first objective, you need content that aligns with the latest SEO guidelines. For the second objective, the content needs to be attractive and catchy while imparting necessary information in easily digestible bits.

As a website content writing agency, we meet the industry's highest standards and write content that feels authentic to your brand’s voice. We understand your audience and find a unique angle that helps us write useful, unique, and irresistible content.

bottom-blob How do high-quality Web copywriting services help my business?

The online space is populated with content. You need to cut through the clutter to reach your audience at the right time. For this, you need original, keyword-rich, and high-quality content.

High-quality content attracts audiences to your website and gets them engaging with your brand. Over time, this leads to sales and retention. Good content also has greater longevity. It generates organic website traffic and boosts online visibility long after being published.

Thus, creating a good content experience for your audience is critical now and in the future. It forms the foundation of your website and the medium through which you make your first impression with your customers and continue to connect with them.

bottom-blob How do I get started?

Book a call with us today and find out how our professional Website copywriting services can help you grow your business. Reach us at +44 3300270912 or email us at


Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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