Originally published December 4, 2021 , updated on January 21, 2022
The Real Estate and Construction industry create not only homes and business opportunities, but a space where people can live out their dreams. This crucial job deserves both recognition and positioning to reach the highest tier of success. Our specialised writing team can place your business on the market and boost sales.
Real Estate and Construction: A Future Built on Sustainable Grounds
The Real Estate and Construction industry is ever-changing as trends evolve. The latest and most prominent is that of sustainability. Construction companies will have to begin adopting more eco-friendly approaches to their work, while Real Estate agencies will have to showcase their understanding of their customers wants and needs in light of a new era.
Buildings, construction, and investing in homes will never dip in the market space, but the way things are done will see a dramatic shift. Content creation is one of the strongest forms of communicating your company’s participation in this change. With powerful and persuasive writing, your Real Estate and Construction business will stand out from the rest and be positioned as a leading expert in the field.
Why does this industry need content to grow?
The Real Estate and Construction Industry Requires Content Writing for Connection
Copy that is crafted to include SEO keywords assists companies in increasing their rank on search engines, reaching a wider audience, and boosting awareness.
Conversational copy helps potential customers understand and connect with a company, building a stronger foundation of trust and a foothold in the industry itself.
Striking content that displays the latest digital trends positions a company as a leading expert in the field, increasing visibility and leads.
Appealing content writing that dazzles audience members is the key to turning a browser into a loyal customer.
How Can We Help You Grow?
We craft high-quality marketing strategies
Our expert marketing team tailor-makes marketing strategies that are aimed at reaching your company goals. Whether you’d like to increase your visibility or sign more customer deals, our team is trained to help you do just that
We curate persuasive content that sells
Relatable and concise content not only connects with audience members but turns them into customers. Our writing team constructs copy that speaks to your ideal target market and helps you stand out from the competition
We help uplift your position on search engines
With a specialised research team, we will always stay on top of the latest Real Estate and Construction trends. Using SEO enriched keywords, we can help your company increase in search ranks and boost your brand awareness
We create content from a variety of mediums
Blog posts, white papers, brochures, and podcast scripts – whatever content format your company requires, we can provide it. Specialising in an array of content types, our writing team
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
We have an ongoing work relationship with Goodman Lantern’s content team who provide original travel and lifestyle articles for our magazine. They create highly engaging, well-researched and informative travel and lifestyle articles for our HNI members and website visitorsASMALLWORLD
Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable futureAsian Pharmaceuticals
Goodman Lantern has the best in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app investorsPromo
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Real Estate Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.
Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
High Lead Generation
With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.
Experts at What We Do
Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.
Ahead of The Trends
We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.
No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
Real Estate & Construction FAQs
What do your Real Estate content writing services include?
Goodman Lantern offers a versatile range of Real Estate content writing services. We provide useful insights and information through blogs, website content, emailers, brochures, and ad copy. We also help cement your industry authority through market research reports, white papers, case studies, and eBooks.
Our content strategy is fueled by research, backed by data, and executed with intention. We don’t use sales lingo or stuff buzzwords in the content we create. Instead, we align our words with your brand’s voice and identity so it feels authentic and unique to you. We help raise your brand awareness and improve conversion rates with valuable, high-quality content.
What types of Real Estate & Construction companies do you work with?
Real estate spans several sectors including residential, industrial, and commercial real estate. We work with clients from all verticals, such as housing agents and realtors, real estate developers, brokerage firms, and property management companies.
We offer construction content writing to clients ranging from small renovation contractors to construction management businesses to architecture firms. For every project, we deliver concise and valuable content fit for our client’s niche.
Why do I need an attractive website for my Real Estate & Construction company?
In today’s digital age, your website is likely to be the first point of contact between you and your prospective customer. Thus, it needs to be neat, attractive, and show-day ready.
Website content includes landing pages, pillar pages, footer text, and blogs. Since it needs to make an impression, this content needs to be persuasive, clear, and appealing. Our team of real estate content writers and editors can help you set up a digital space that’s bound to attract viewers and close deals.
What Real Estate & Construction blog topics are your writers familiar with?
A blog is a great way to encourage customers to use your website even when they are not making a purchase. A blog can establish your company as a reliable source of information. Blogs are also great for SEO purposes, improving your page ranking and increasing organic website traffic.
You can share blogs on trends in home sales, mortgage rates, and lending restrictions. Or, offer guidance on home maintenance and home decor. You can even share how-to guides for peers and future employees on becoming a realtor or a broker.
What about social media?
Social media is a useful and effective marketing tool. While blogs and other website content require longer format, social media posts need to be more casual and concise. The advantage here is that it reaches a wider audience in real time.
You can build an influential social media presence by posting your industry insights, sharing about upcoming projects, creating a gallery of photos of your properties, or creating events for show days. You can also share market research reports, neighbourhood guides, client testimonials, and more.
How does high-quality content help my business?
Building trust in your company begins with good content. It is a medium to address the right issues, guide the customer along their buyer’s journey, and improve how you interact with them. Good content leverages multiple formats and channels to consistently improve performance and impact company goals.
High-quality real estate content writing helps you speak directly to your target audience. It builds brand awareness and trust. Creating a strategy fit for your marketing goals takes time and expertise. So, why not let the professionals take care of it for you?
How do I get started?
Learn more about our Real Estate content writing services today! Book a call with us and find out how we can help grow your Real Estate & Construction business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Connect with us to take your Legal company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.