What Is Paid Search Management?
Paid search management is the strategic process of overseeing and optimising pay-per-click (PPC) advertising campaigns. Advertisers bid on specific keywords relevant to their products or services in this digital marketing approach.
Then their ads are displayed prominently on search engine results pages when users search for those keywords. The success of paid search campaigns depends on various factors, including keyword selection, ad copy, landing page relevance, and bid management.
Why Paid Search Management Is Important
for Your Business Growth
Increased visibility and brand awareness
Paid search management strategically positions your brand at the top of search results, boosting visibility and enhancing brand awareness among potential customers.
Targeted and relevant traffic
Precision targeting ensures your ads reach the right audience, driving quality traffic to your website and increasing the likelihood of conversions.
Cost control and return on investment (ROI)
Set your budget and only pay for clicks, allowing precise cost control, while diligent tracking and analysis enable maximising ROI for your ad campaigns.
Capitalise on potential customers who previously interacted with your site by re-engaging them through strategically placed remarketing ads, fostering brand recall and conversion.
Tracking and analytics
Robust tracking tools and analytics provide valuable insights into ad performance, user behaviour, and campaign efficacy, aiding data-driven decisions for continuous improvement.
Our PPC Campaign Management
PPC Audit Services
We provide a comprehensive review of your PPC campaigns to identify strengths, weaknesses, and improvement opportunities for better ROI.
Competitive Analysis & Market Research
We analyse competitors and market trends in-depth to optimise your ad strategies and stay ahead.
We conduct a thorough exploration to discover high-converting keywords for targeted and cost-effective ad placements.
We create strategic campaigns to re-engage potential customers, boost conversions, and reinforce your brand's presence.
Social Media Ad Services
We expertly craft and target ads on social platforms to increase brand awareness and drive traffic.
Conversion & Goal Tracking
We implement tracking systems to measure performance, identify successes, and enhance overall conversion rates.
Transparent and insightful reports providing valuable data and actionable insights for continual campaign improvement.
Industries We Serve
Banking & Finance
The banking and finance industry plays a crucial role in global economic stability. With cutthroat competition and evolving customer behaviour, paid search management can be a game-changer for this sector. Leveraging targeted ads and optimised campaigns helps attract potential clients, boost brand visibility, and ensure effective lead generation, driving growth and profitability.Learn More
The manufacturing industry is vital to global economic growth. Paid search management can significantly benefit this sector by enhancing online visibility, reaching potential clients, and generating qualified leads. Effective keyword strategies and targeted ad campaigns can increase brand recognition, boost sales, and optimise ROI, ensuring competitiveness in the digital era.Learn More
The automotive industry is highly competitive, constantly evolving, and increasingly digital. Paid search management can significantly benefit this sector by driving targeted traffic to dealerships, boosting online visibility, and increasing lead generation. It enables precise targeting of potential customers, enhances brand awareness, and maximises return on advertising investment, making it an essential tool for automotive businesses.Learn More
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“The communication is excellent and you receive responses within 24 hours.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Why Choose GL for Paid Search Management?
Goodman Lantern is an award-winning pay-per-click management company that boasts a team of highly skilled and experienced professionals who excel in crafting data-driven PPC campaigns. We possess a deep understanding of the ever-changing landscape of digital marketing, ensuring businesses stay ahead of the competition.
Our approach to paid search management services is centred on transparency and communication, ensuring that clients are kept informed throughout the campaign's lifecycle. This collaborative approach fosters trust and enables businesses to align their marketing goals effectively.
Paid Search Management FAQs
Below are some of the various strategies GL, as a pay-per-click management company, employs to keep your campaigns up-to-date and competitive :
- Keyword analysis: Regular evaluation of keywords ensures you are targeting relevant search firstname.lastname@example.org and incorporating new trends.
- Ad copy optimisation: Experts continually test and refine ad copy to improve click-through rates and increase conversions.
- Bid management: Real-time bidding adjustments based on performance data help maintain competitiveness and cost efficiency.
- Landing page optimisation: Regularly optimising landing pages ensures they are aligned with ad messaging, improving user experience and conversion rates.
Yes, paid search management services can complement and enhance other digital marketing strategies, such as:
- SEO synergy: While paid search focuses on immediate visibility, SEO efforts work on long-term organic traffic. Coordinating both strategies can improve overall search performance.
- Remarketing: Paid search management can work with remarketing campaigns, targeting users who have previously interacted with your website or ads, increasing the chances of conversion.
- Data insights: The data gathered from paid search campaigns can provide valuable insights into customer behaviour and preferences, helping inform other marketing efforts.
- Integrated campaigns: By aligning paid search with social media and display advertising, businesses can create cohesive and powerful cross-channel marketing campaigns.
Yes. In our initial discovery call, we will discuss your exact needs and requirements from our PPC campaign management services. We will also discuss the paid media budget and execution strategy. Once we have your sign-off and approval, we will start running and managing the campaign for you.
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.