The Importance of Education Content Writing Services
Content writing for educational institutions and businesses has come a long way from its traditional roots. Today’s learners and consumers expect materials that are focused and engaging, while still adding real value to their lives. At the same time, businesses and education institutes face growing competition, which makes providing high-quality educational content more important than ever.Engaging professional writing services provides a competitive edge in this environment, ensuring your content reaches as broad an audience as possible.
Content Writing Services For a Digital-First Future in Education
A skilled educational content writer ensures your educational pieces connect with the right audience. Whether you’re building authority or driving conversions, strong educational content positions your brand as a trusted source of knowledge. It can also help you extend your reach to new customer segments and demographics.
Standing out in a crowded e-learning marketplace takes more than just good teaching. It requires a solid educational content strategy and the right messaging to attract and retain online learners. Our team combines pedagogical expertise with marketing know-how to deliver educational content that inspires your audience and improves institutional performance.
How Educational Content Grows
Your Business or Platform
Here are just some of the ways in which content can help your Education business grow
Fresh educational content keeps people interested in your brand, making them more likely to become paying customers or brand advocates.
Educational content can demonstrate the benefits of your products or services to potential clients.
Quality content strengthens your reputation, supports customer success and retention, and drives traffic and leads.
Goodman Lantern’s education content writing services help you meet content needs while you focus on your core business.
Our Educational Content Strategy and
Education Content Writing Services
At Goodman Lantern, we know that standout education content isn’t just about what’s
written. Strong content planning and a thoughtful distribution strategy are equally
important. That’s why we combine education content writing services with smart
marketing and SEO strategy to help your business grow.
Expert Marketing
From social media snippets to improved web content, we help you refine how your content is promoted to prospects.
Audience Research
Our team takes the time to research and understand your audience, ensuring your content connects with the right people.
Content Distribution Strategy
We offer extensive support for content distribution, including identifying the top platforms and exploring new opportunities to get content in front of the right audience.
Memorable Content
In a market flooded with generic offerings, we take a fresh approach to content creation. Our work is designed to be memorable and impactful, helping you expand your reach and student base.
Types of Educational Content That Boost
Engagement
There are many options for how to get your message across. Our education content writing services team has experience delivering educational material across a wide range of formats to support any learning or educational content strategy.
e-learning modules
Digital learning is the go-to choice for busy professionals and students alike. Our writers create e-learning content that’s designed for how people learn online. That means using clear, engaging, and digestible language and following strong pedagogical principles. We can also help your team draft content marketing materials for your new courses and modules.
White papers and eBooks
White papers and eBooks are quickly becoming a cornerstone of business education, especially across tech and scientific verticals. A strong white paper or eBook demonstrates industry authority and builds trust with your audience. These content types can also be used to educate your audience on your product or offering, making them great lead magnets. Learn more about our white papers and eBooks.
Case Studies
Case studies turn real-world results into relatable, educational stories. They’re a great way to educate your audience on the effectiveness of your product, service, or educational offering – while also showing them how it works. The key is to write case studies that are credible and pitched at the level of your audience. Learn more about our case studies.
Blogs and Articles
Educational blogs and articles are a great way to engage your audience with “bite-sized” content. These shorter content pieces are usually highly focused on one specific topic. For example, providing a solution to an audience's pain point. Or educating readers about how to use a tool or platform. They can also be used to direct readers to more in-depth materials, like white papers or online learning modules. Learn more about our article writing services.
Video Scripts
Video is one of the most effective ways to deliver educational content – but it starts with a great script. Our team has experience in scriptwriting for a range of educational content, including explainer videos, training materials, webinars, and more. Learn more about our scriptwriting services.
Why Choose Goodman Lantern?
Content writing for educational institutions and businesses is a specialized skill. At Goodman Lantern, we combine that skill with the marketing expertise needed to make your content truly impactful.
Native-English Content Writers
At Goodman Lantern, each educational content writer and editor is a native English speaker. We also work across multiple time zones and understand language conventions for different locations. That means you get content perfectly pitched to your audience, wherever they are.
SEO Expertise
The GL team includes SEO experts to ensure your content tops search results. That’s becoming especially important as AI Overviews take over search. The way content is ranked in Overviews is different from traditional SEO, so having a savvy team on your side can make all the difference.
High Lead Generation
Top-quality content translates into qualified leads. Our skilled team produces pieces that engage readers and prompt them to take action – and that means higher conversion rates for your business or course.
Content and Subject Matter Expertise
Our writers and editors come from a wide array of backgrounds. We have extensive experience across verticals and subjects, so there’ll be someone on the team who’s the perfect fit for your project.
Analysis and Trend-Spotting
Our expert team can analyze content performance and help you adapt to new digital trends. This ensures your offerings reach your target audience and that you stay on the cutting edge of content best practices.
Your Own Team
At Goodman Lantern, we pair every client with a hand-picked team. That includes an educational content writer, an editor, and a dedicated project manager. Designers are available, if needed.
Why Clients Love Working With Goodman Lantern
At Goodman Lantern, we believe in fostering long-term relationships that help our clients thrive. We take the time to truly get to know you and your business, including the individuals that drive your brand forward. And we collaborate to ensure your content really moves the needle on what’s important to your business.
"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."
"The communication is excellent and you receive responses within 24 hours."
"What truly stands out about them (Goodman Lantern) is their seamless project management and content delivery, combined with a wildly diversified pool of experts. No matter what you need content for, if you want it written by native speakers, about complex topics, and delivered on time, Goodman Lantern is your best bet."
Education FAQs
How do you approach writing educational content for businesses?We first discuss what your objectives are, and then suggest an educational content strategy based on these. For educational purposes, we recommend publishing regular, informative content. This keeps your audience engaged and improves your brand’s ranking with AI tools like Google AI Overviews.
How do you approach writing educational content for e-learning and teaching institutes?For e-learning materials, we work closely with your subject matter experts to deliver content that provides a strong foundation for your students. We can also conduct independent research, if preferred. In either case, we aim to create material that is easy to understand and that adds real value for course participants.
What types of companies and institutes do you work with?The Goodman Lantern team has experience across a wide range of verticals. We’ve written educational content for SaaS, fintech, B2B, and B2C, telecommunications, logistics businesses, and more. We’ve also worked with universities and large educational institutions across a wide variety of subjects.
What type of educational content is right for my business?The type of content we suggest depends on your business goals. For example, if you want to establish brand authority and expertise, we might suggest a white paper or eBook. If the goal is to drive engagement, short-form content, like blogs and social posts, can be used to drive interest before directing readers to more in-depth pieces. In all cases, publishing regular, well-written content is the key to success. That’s where education content writing services come in.
Why hire an educational content writer?The goal of educational content is different from other content types. To truly interest your audience, you need a mix of great writing, sound pedagogy and the right format for delivery. By hiring an educational content writer, your business is investing in the expertise to get it right every time.
Can you repurpose our existing content into educational materials?Yes, absolutely. Our educational content writers are skilled at auditing existing material and producing new educational content, like scripts for explainer videos or eBooks and guides. This helps you get more value from existing assets, while keeping everything consistent across touchpoints.
What other specialized content writing services do you offer?The Goodman Lantern team includes writers with expertise in technical writing, website copywriting, scriptwriting and many other forms of content production. Combined with our top-tier designers and SEO strategists, we offer your business or institute a full creative solution for any content project or campaign.
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.
Contact Us
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing