What Is Translation,
Localisation, and Transcreation?
Translation is the process of converting a written text from one language into another. The goal is to produce a written text in the target language that accurately and effectively conveys the meaning of the original text. Translation is used in a variety of contexts and can be performed by professional translators or through the use of machine translation software.
Content localisation, on the other hand, is the process of adapting copy to meet the language, cultural, and other specific requirements of a particular country or region. This can involve translating the content of a product or service into the local language, modifying images, videos, and other visual content to be culturally appropriate.
Transcreation is a form of creative translation that goes beyond a straightforward translation of words and phrases to capture the essence and tone of the original message in a culturally relevant and meaningful way to the target audience.
Why Do Companies Invest in Translation,
Localisation, and Transcreation?
Increased brand awareness and loyalty: A well-executed localisation or transcreation campaign can help increase brand awareness and build customer loyalty, as customers appreciate the effort made to cater to their specific needs and preferences.
Competitive advantage: Companies that invest in localisation and transcreation can differentiate themselves from competitors.
Different Translation & Localisation
Often the main challenge in connecting with a new audience is generating an emotional response. Our transcreation services produce content for businesses with this goal in mind.
The Goodman Lantern transcreation process involves thorough cultural research. Our writers create inbound marketing content in a new language, complete with style and substance. When partnering with us, you’ll gain the tools to expand globally.
Languages We Translate
Goodman Lantern’s translation services are comprehensive enough to fit
within most businesses’ content strategies. That’s why we make sure to
cover a wide range of languages.
We offer translation and localisation of content in the following languages:
What Our Translation and Localisation
Access expert technical support to ensure all the SEO, website development, and technology-driven aspects of your project are taken care of.
Guarantee all forms of content are up to date with the help of our expert content creators and researchers. Tap into the latest digital trends and speak directly to your target market.
Create content in a new language from scratch, ensuring the style, tone, and meaning remain firmly in line with your brand identity.
Capture the ebb and flow of natural human conversations with our expert transcription processes that remain relevant and accurate.
Voice-Over and Subtitling
Benefit from expert voice-over translation, narration, and subtitling services for any audio-based content.
Convert and translate a client’s brief to help them reach their audiences with content.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“Outsourcing everything to their company has been a big relief.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Translation and Localisation FAQs
We have a global workforce. As such, some translators may live in your country. However, some of our translators may also live elsewhere.
Yes, we offer professional and expert website translation, transcreation, and localisation services.
As the customer, you receive full ownership of all work produced.
Our team of expert translators hail from various places around the globe, and each holds extensive experience in their space of expertise. We also place an editor on your project to ensure all translations are accurate.
Get in Touch
Ready for your business, product, and services to reach an entirely new audience range, no matter where they’re based? We’re here to help you do so with ease. Book a consultation call or email us today, and we’ll get started on transforming your brand to appeal to a foreign target market.