Originally published November 22, 2021 , updated on April 28, 2022
Great content can be the defining factor that puts your business in a class of its own. Our marketing and advertising content writing services can help you reach potential customers, boost sales, and increase revenue.
Marketing and Advertising Businesses Are Switching to a Customer-Centric Approach
Businesses are replacing traditional marketing methods with a more individual approach. They are showing an interest in having a conversation with their customers. They are telling them they care. This positions their service as an exclusive experience. Who doesn’t love that?
Marketing and Advertising agencies stand to gain customers and profits by doing their homework. As a content marketing company, we carry out in-depth research into industry and customer trends. Our content marketing strategies are always driven by solid data, giving them that added layer of credibility.
Persuasive Content Can Help Your Marketing and Advertising Business Reach Its Full Potential
Here are just some of the ways in which content can help your Marketing and Advertising business grow
By creating informative content that is easily accessible to your audience, you can show potential customers the expertise and value you bring to the table in your own words.
Engaging content can position you as the thought leader that you are. It creates an open line of communication with your clientele, competitors, and the public at large.
Companies can excel in the digital marketing space by strategically distributing content on various online platforms and channels. This ensures that the right content reaches the right people.
By creating and promoting valuable content that speaks to your target audience’s greatest challenges, you can open up new avenues and find customers in unexpected places.
How Can We Help You Grow?
We find the right topics and content style that best resonates with your audience
We take the time to understand your brand and your customer base to craft content that will help you build a meaningful connection with them.
We increase your brand’s online visibility
Our shareable and catchy content helps increase your online presence and engage more audience members.
We provide a versatile content writing service for marketing and advertising
We provide a wide range of writing services that includes blogs and article writing, landing page content, social media content, and much more. We work with you to determine the best combination for your brand.
We generate quality leads at cost-effective rates
Our content marketing strategies create consistent and high rates of lead generation at a lesser cost to your business compared to traditional marketing techniques.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
The communication is excellent and you receive responses within 24 hours.Flatworld Solutions
Goodman Lantern created best-in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app to investors.Promo App
They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.African Sunrise Safaris
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Marketing and Advertising Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Goodman Lantern has assembled a team of experienced, native English Content Writers that pool in their resources to craft high quality content. Their combined expertise helps us deliver great results every time.
We are experts at writing SEO content and can help you thrive in the digital space. We use a mix of tactics to ensure that your company’s content reaches the screens of interested viewers.
High Lead Generation
We use practical and creative content marketing strategies to engage quality leads. We direct clicks and viewers to your site by expertly navigating different content channels and platforms.
Experts at What We Do
We help companies build trust with their customer base through valuable and consistent content. Our talented team is adept at delivering premium content at scale so we exceed expectations every time.
Ahead of The Trends
As a content writing agency, we strive to have a thorough understanding of our field. We are constantly updating our knowledge base in the marketing and advertising sector to stay competitive and relevant.
We establish meaningful and long-standing relationships with our clients. A team of marketing and advertising writers is picked specially for your project. The team is headed by a project manager, who ensures the project runs in a smooth and timely manner.
Marketing & Advertising FAQs
How do you approach content writing for Marketing & Advertising Companies?
Digital marketing content writing is shifting away from traditional methods for a more individualised approach. Businesses are creating experiences designed specifically for their customers – and they’re getting results!
For us, marketing and advertising boil down to good storytelling. We understand firsthand the importance of consistent and captivating content. Our marketing content writing services deliver that on a large scale. We can manage the whole process for you, from creating valuable content to distributing it to the right audience.
What types of Marketing & Advertising companies do you work with?
We work with a wide range of Marketing & Advertising companies – from full-service agencies to mid-sized marketing consultancies to creative boutiques. The techniques and goals of each client vary, so we adapt our strategies to create maximum impact in their verticals.
Our team of marketing writers has delivered exceptional social media content for an innovative digital marketing agency. Our advertising content writers have helped social media firms, PR firms, and traditional ad agencies boost their bottom line with well-crafted, impactful content.
What’s the most common content marketing mistake?
The most common mistake is to generate content without a cohesive content marketing strategy. In a crowded market where you are competing with countless others for your audience’s attention, you simply cannot afford to jump in without a plan.
A holistic content strategy helps you achieve your objectives with efficiency – be it boosting website traffic or increasing sales revenue. To build your strategy, you need to have a thorough understanding of your target audience, buyer personas, and ideal customer profiles. All this helps you create content that will resonate with them and raise your brand’s awareness.
What kinds of marketing content do you generate?
Once you have the right content strategy in place, you need your content to deliver. The content for a media buying agency varies from that of a CRM software startup. So, we provide a vast menu of marketing content writing services that cater to our client’s every content need.
Our advertising content writers produce catchy, high-quality marketing content such as emailers, articles, ad copy, and website content. Our marketing content writers produce excellent long-form content including white papers, case studies, and eBooks to help with lead generation. Whether you need a concise press release or a steady stream of blog posts – we’ve got your back.
What Marketing & Advertising blog topics are your writers familiar with?
Is there a way to engage with customers, be a thought leader, and attract new talent all at once? Yes, with blogs! Blogs are an effective tool to forge a deeper, more meaningful relationship with your customers, peers, and potential employees.
Our blog writing services help you inform and interest readers. We pick topics and frame information to suit the needs of the target reader. This leads to greater conversion and retention rates. Whether we are writing a how-to guide for Twitter hashtags or a listicle on successful B2B digital marketing campaigns – we create SEO optimised, compelling blogs that will attract customers and keep them coming back.
How can high-quality content benefit my business?
An integrated marketing strategy can serve many functions. As your customers receive memorable content that is relevant to them, they begin to relate to your brand beyond just your products and services. This gives you a foothold in the digital space and increases your online visibility.
Content also helps boost organic website traffic and drive up sales. It is one such tool that delivers on KPIs in the short term. It also helps reduce Customer Acquisition Costs and raise Customer Lifetime Values in the long term. However, it does take substantial time and effort to create a robust content strategy. So, why not let the experts take care of it for you?
How do I get started?
Learn more about our Marketing & Advertising content writing services today! Book a call with us and find out how we can help grow your Marketing & Advertising business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.