Importance of Digital Content Localisation
If you’re launching your products to a new customer base or want to improve performance in a secondary market, content localisation can help you. Adapting your content for a specific country and audience creates a tailored experience for your target market.
The end result of digital content localisation is, therefore, more sales and revenue. However, since offline and web content localisation requires time and effort, many businesses skip it. As such, investing in content localisation services gives you an advantage over your competitors.
The investment is well worth it as content localisation improves brand loyalty and customer satisfaction, enhancing your marketing efforts’ effectiveness – now and in the future.
Why Do You Need Professional
Content Localisation Services?
Content localisation goes beyond translating content verbatim. It involves finding effective ways to connect to a new audience. This requires a thorough understanding of the regional market and its cultural and linguistic landscape.
Our content localisation services take the time to study your target customer base and their preferences. We combine experience and expertise to show how your product or service brings value to your customers’ lives.
Our team understands the nuances of distributing content in different countries. We translate and adapt content to fit your customers’ needs. Whether picking the right visual aesthetics, choosing an appropriate tone, or using relevant references – we take care of it all.
Types of Localised Content
Content localisation can set your company up for success as you expand into a new region or
country. It’s a powerful tool that ensures your customers hear your message. It also helps keep
your content aligned with the various legal requirements of the region.
Offline and digital content localisation is a broad term and can be applied to various types of
content. Each content format serves a purpose, as does its localisation.
Brand content includes essential information about your company, products and services, mission, vision, and team. This content often appears on your website and is instrumental in creating a memorable first impression. Thus, web content localisation ensures maximum effectiveness and readability for your new target audience.
Marketing content educates your audience about your products and services. Well-written and relevant materials focus on what matters to your new target market and uses that to connect with your customers. Localised content that speaks to your customers will increase sales and revenue.
Technical content includes instruction manuals, product descriptions, catalogues, user guides, and other content. These need localised wording, universally understandable images, and neutral language so customers can easily use your products and services. In turn, you’ll have fewer complaints, higher customer satisfaction, and a better
Back-end and system content localisation ensure that all items, such as form entries, time and date formats, metric units, web URLs, and phone extensions are adapted to the region.
Languages We Translate
Regardless of the complexity of the content, the Goodman Lantern team has the expertise necessary for accurate translation. We also offer a wide range of language translations to better support global businesses.
We offer translation and localisation of content in the following languages:
Why Should You Choose Us?
Goodman Lantern is an international content writing and marketing agency specialising in content localisation services. We have worked with clients worldwide and helped them succeed in their global expansion.
Our diverse team comprises content writers, editors, translators, SEO specialists, and industry experts. We are native English speakers who are also fluent in reading, writing, and speaking other foreign languages.
As a professional localisation service and content marketing company, we understand every aspect of the content ecosystem. We provide a seamless end-to-end content localisation service that includes everything from local SEO strategy to content distribution, reporting, and analysis.
As a global company, we understand firsthand the importance of content localisation. We’re constantly looking to improve our methods and refine our messaging techniques to serve our clients better.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has unparalleled skill and talent, coupled with a keen understanding of implementation.”
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
Content Localisation FAQs
As a versatile content writing and marketing agency, we’ve worked with global clients from several industries. Our diverse clientele comes from SaaS, Telecom, IT and Software, eCommerce, Gaming, Artificial Intelligence and Education sectors. We help clients capture global markets and scale their business with high-quality localised content.
Content localisation helps tailor your content to the target audience you’re trying to reach. It accounts for the nuances in culture and language so your customers understand your message. It can help increase user engagement, sales, and revenue and build brand loyalty.
Professional content localisation services have the experience and expertise to adapt content appropriately to a new target market. This includes using proper local formats, translating text to relevant regional terms, and changing layout and design to display the translated text.
Our services save your team significant time and effort while ensuring high-quality translation and effective content localisation management. We take the burden of accurately localising every piece of content you have and help you build brand awareness and credibility with your target audience.
Get in Touch
Are you ready to expand your business and take it to the next level? Our content localisation services can help you make an unforgettable impression on your new target audience. Book a discovery call with us, and we’ll help you determine your next steps.