Originally published January 23, 2021 , updated on September 11, 2021

Industries We Have Worked With

Every industry has its own unique content and marketing needs that require an experienced writing team to help fulfil specific goals and objectives

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At Goodman Lantern, we understand the complexity of each of these industries. Over the years, we’ve built a strong track record, collaborating closely with each one of our clients to deliver content that aligns with their needs.

The main industries we’ve worked with include:

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Software as a service (SaaS)

Clients in the SaaS and tech fields need to establish themselves as innovators, thought-leaders, and trendsetters.


With our expert writing skills, we are able to help them set themselves apart from the competition, making sure they are the authority figures their audiences can rely on.

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Goodman Lantern assists software companies in leading online conversations within this highly skilled sector. This is achieved through industry-specific thought-leadership content generation that sets every client apart from their competitors.

With an experienced team diverse in skillset, we deliver an intuitive service designed to mold technical jargon into palatable and relevant messaging that resonates with the target audience.
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Internet of Things (IoT)

The Internet of Things (IoT) is a broad term that links everything connected or connectable to the internet. It covers software, hardware, data, devices, and other technologies that thrive through the world wide web.

Link up to a team adept at research and simplifying IoT buzz terms to create content that engages and informs consumers in a manner that inspires trust and wins a dynamic market.

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Technology and automation

Our clients from the technology and automation sector embrace diverse specialisations. This includes manufacturing, software, retail, and many others.

Our multi-skilled content writers with experience across many sectors deliver relevant messaging to attract the ideal audience under this umbrella of industries.

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We craft industry-specific, educational and engaging content for the Telecom sector by unraveling sector-specific terminology to deliver concise, direct, and honest messaging to our client’s target market. 


Our team of writers take complex concepts and translate it into content that connects to the client’s consumer identity. This way, we equip an audience with the confidence to make important purchasing decisions.

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In collaboration with industry experts – our clients – we craft messaging that provides context to complex financial terms. We have the ability to turn any insurance offering into a household name.


We plan, execute and distribute content that builds trust between insurer and customer, working closely with our customers to understand their needs and make this a must-have product for customers.

We Are the Experts in Explaining

Our native English content writers develop high-quality content that accurately captures meaning, nuance, culture, and jargon.


With us, you’ll be able to develop results-driven marketing content that helps you meet your business objectives. Whether you aim to grow faster, sell more, develop awareness, or become a thought leader, our writers have you covered.