Originally published January 23, 2021 , updated on November 15, 2021

Industries We Have Worked With

Every industry has its own unique content and marketing needs that require an experienced writing team to help fulfil specific goals and objectives



Clients in the SaaS and tech fields need to establish themselves as innovators, thought-leaders, and trendsetters.


With our expert writing skills, we are able to help them set themselves apart from the competition, making sure they are the authority figures their audiences can rely on.


IT & Software

Goodman Lantern assists software companies in leading online conversations within this highly skilled sector. This is achieved through industry-specific thought-leadership content generation that sets every client apart from their competitors.

With an experienced team diverse in skillset, we deliver an intuitive service designed to mold technical jargon into palatable and relevant messaging that resonates with the target audience.

Tech Automation

Our clients from the technology and automation sector embrace diverse specialisations. This includes manufacturing, software, retail, and many others.

Our multi-skilled content writers with experience across many sectors deliver relevant messaging to attract the ideal audience under this umbrella of industries.


Banking, Finance & Insurance

Our customers in the Banking, Finance and Insurance industry work with complicated products and services. They need to be able to translate industry terms in a way that is digestible by the larger public. 

We break down elaborate jargon and present important information in a way that is easy to understand for a diverse audience. 



We rely on the Telecommunications sector to connect us on a global scale. For the sector to grow, businesses need to find that same connection with their customer base. 


We equip Telecom businesses with valuable and compelling content that helps them to do exactly that. This enables these businesses to communicate their story and connect with their customers at a deeper level.

Ccommerce Website Content Writing Tips


The eCommerce industry is growing at an exponential rate as more and more companies move their retail operations online. It is easy for companies to get lost in such a crowded market. 


We help businesses in this industry successfully navigate a saturated content space. We drive company messaging and sales by ensuring that the right content reaches the right people.

Retail & Wholesale

Retailers and wholesalers trade in a variety of goods, from everyday items to specialty solutions. They can use their unique story to distinguish themselves and their products.  


We take the time to understand their product and the people behind it. We use it to craft memorable content that feels authentic to the company’s voice and ethos.


Consumer Goods & Services

Consumer Goods and Services cater to a vast and varied demographic. For companies to succeed in this market, they need to feel accessible to a diverse group of people. 


At Goodman Lantern, we have a team of writers and editors from around the world. We work together to write content that resonates with a universal audience. 

Use Of Digital Content Marketing Agency in 2021 and Beyond

Marketing & Advertising

Marketing and advertising boil down to telling and distributing stories well. Companies in this sector understand firsthand the importance of consistent and captivating content. 


As a content marketing agency, we deliver that on a large scale. We manage the whole process, from creating valuable content to sharing it with the right audience.

Healthcare worker at a desk on a laptop with one hand to the side on a stethoscope

Health, Wellness & Beauty

Clients in the Health, Wellness, and Beauty industry need to have a keen understanding of their customers’ needs and tastes. They also need to convey facts and figures that demonstrate the efficacy of their goods and services.


We are experts at wrapping up this vital information in creative and persuasive content packages. We help companies both educate and engage with their customer base. 

Artificial Intelligence / Machine Learning

Artificial Intelligence and Machine Learning companies are at the cutting edge of technology. They are pushing the boundaries of innovation and leading us into a new and advanced digital age. 


We make sure their customers know about the extraordinary progress that’s being made. By creating content that is informative and interesting, we position our clients as the pioneers that they are.


Media & Entertainment

Media and entertainment companies are constantly churning out new material in a variety of sectors such as film, television, theatre, radio, and print. 


We carry out extensive research into the trends and audiences for each of them. Our data-driven approach leads to robust and impactful content as well as satisfied clients. 

Food and beverage

The Food and Beverage industry includes a multitude of products and companies. The secret ingredient to the success of a new company or the sustained growth of an old one is customer loyalty.  


We help companies by creating engaging and stimulating content. The aim is to not only get immediate sales but forge a long-lasting relationship with the customer.



Our Gaming clients put a tremendous amount of effort into creating visually stunning and technologically advanced games. Their efforts have led to a meteoric rise in customers and revenue.  


We ensure that their upward growth continues undeterred. We do so by boosting their customer retention and sales numbers with high-quality, persuasive content.


Educational institutions play an integral role in the progress of a society and its individuals. For maximum impact, they need to spread information about their products and services to a wide audience. 


To that effect, we employ our substantial expertise in content writing and distribution. We help establish them as accessible guides and progressive leaders in their industry.

Textile, Fashion & Accessories

Companies working in the Textile, Fashion, and Accessories industry need to make themselves accessible to a varied demographic. They benefit greatly from wide-reaching content distribution. 


Our team designs and plans the best strategy for them over multiple platforms. We help them control the flow of information and build a strong audience of engaged followers.


Accounting / Tax

Accounting and Tax companies can succeed in the long run if they maintain high customer retention rates. The reliability of their service should be highlighted in their messaging and marketing. 


We create high-quality content to achieve just that. By engaging the right audiences at the right time, we ensure steady and high conversion rates for our clients.

Transport, Logistics and Distribution

The Transport, Logistics, and Distribution industry works on speed and efficiency. They are all about optimising their operations to best serve their customers. 


We mirror their commitment to productivity in our content writing and editing services. We ensure optimum content discovery, engagement, and performance through our research and data-driven strategies.

6 Forms of eKarma

Virtual and Augmented Reality (VR/AR)

VR/AR companies offer many exciting and innovative applications. They are going beyond the traditional gaming sector and entering several new markets. 


We create proactive content distribution strategies so that they can hit the ground running. We ensure that our high-quality content can transform into high-velocity sales for our clients.

Aerospace & Defense

The Aerospace and Defense industry is under constant pressure to innovate, adapt, and overcome tough challenges. Their drive to achieve their goals and deliver results is commendable. 


Our team mirrors that as we regularly update our knowledge base and come up with better marketing strategies. We use our advanced skills to position our clients as true industry leaders.

staffing and recruitment

Recruitment and Human Resources

Recruitment and Human Resources work with a varied group of people. The strength of such companies comes from their ability to uphold diversity and inclusivity. 


Our global team of writers pool in their proficiencies to write compelling stories in an inclusive manner. We voice our clients’ values in our content to help them resonate with a universal audience.

Outsourcing / BPO

Our clients in the Outsourcing and BPO industry understand the importance of delegating. They lower costs and increase efficiency for their customers. 


As a content marketing company, we offer everything from blog and article writing services to complete distribution strategies. We take care of the content so that our clients can continue to do what they do best. 



The Automotive industry is one of the largest in the world in size and market value. The sky is the limit for them and they are headed steadily in that direction. 


As a forward-thinking content writing company, we assist them in their upward journey. We boost sales and increase customer engagement with our impactful and persuasive content. 

Tech Hardware

Tech Hardware forms the backbone for so many other products and services in technology and software. The substantial impact of their work is the key to establishing their brand. 

Our holistic content writing strategy is designed around their essential role in the world. We position them as key players not only in their fields but others too.



The Manufacturing industry makes everything from everyday products to specialised items. We take the time to understand our clients’ products and the niches they fill. 


Our content writing services showcase what a product can do for its audience. We do so with memorable content so it successfully captures the attention and interest of the audience.

Agriculture & Farming

The Agriculture and Farming industry have long-standing relationships with their customers. A proactive outreach strategy can go a long way in sustaining these businesses. 


We focus on creating relevant and valuable content that is designed to attract a clearly defined audience. We help them forge new customer relationships and deepen existing ones. 


Real Estate & Construction

Real Estate and Construction companies create spaces that are built to last. Their work impacts the lives of their customers today and will continue to do so in the future. 


We craft superb content that gives their work the consideration it deserves. Through that, we help them establish a connection with their audience – one that is also built to last.

Environment & Sustainability

The Environment and Sustainability industry is built on a strong sense of hope and purpose. Our clients work hard to raise awareness on a cause important to us all. 


We help their message reach more people and engage a varied demographic. We create content that honours the significance of their work and makes a difference. 


Travel & Leisure and Hospitality

Travel and Leisure businesses sell more than just trips and activities. They create an opportunity for fulfilling and meaningful experiences for their customers.


We center our content marketing strategy around that sense of potential. We use persuasive content to nudge their customers along their journey, from being a latent audience to becoming loyal customers.

Events Planning

Event Planning requires content that is specific to the event and relevant to the target audience. From social media content to long-form articles – each component is crucial to getting the word out.


As a content marketing agency, we offer an end-to-end service. We take care of everything from audience research to content creation to distribution. We pull out all the stops to ensure that your event is a success.

We Are the Experts in Explaining

Our native English content writers develop high-quality content that accurately captures meaning, nuance, culture, and jargon.


With us, you’ll be able to develop results-driven marketing content that helps you meet your business objectives. Whether you aim to grow faster, sell more, develop awareness, or become a thought leader, our writers have you covered.