What Is Email Marketing?
Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters via email to a group of individuals or subscribers. Email marketing aims to build
customer relationships, increase brand awareness, and drive sales by delivering personalised and targeted content directly to your customer’s inbox.
Why Email Marketing Is Important for Your Business Growth
Our Email Marketing Solutions
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern created best-in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app to investors.”
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
Why Choose Goodman Lantern for Your Email Marketing?
Choosing an email marketing company to do your email marketing is a crucial
decision that can significantly impact the success of your email campaigns. You will
be in expert hands with Goodman Lantern as your email marketing consultant.
Experience and Expertise
Our team is well-versed in email marketing solutions and has an excellent track record of providing effective email marketing services. We encourage you to take a look at our portfolio and testimonials from our previous clients.
Features and Tools
GL offers a variety of features and tools, such as advanced segmentation options, automation, personalisation and detailed insights and analytics. As such, we can find a solution that fulfils your specific needs and requirements.
Our team is highly experienced in all the factors that go into ensuring high deliverability rates. This means your emails will reach your subscribers’ inboxes rather than end up in their spam folders.
Our pricing is affordable and flexible, so there will be a package to suit your budget. However, it’s also important to consider the value you’re getting for your money rather than just looking for the cheapest option.
At Goodman Lantern, we pride ourselves on customer support. We offer round-the-clock support if you have any questions or concerns about your email marketing strategy development.
Email Marketing Consulting Services FAQs
Goodman Lantern has extensive experience in providing email marketing solutions. Our team is well-versed in the nuances of compelling email content and what drives opens, clicks and conversions. We have been the email marketing consultant for countless successful email campaigns. Simply look at our case studies to see examples of our previous work.
Your email list is one of your most valuable assets. It goes without saying that all email marketing consultants should follow all applicable laws and regulations around email marketing. Goodman Lantern is no exception. We handle your list with care and will keep it clean and relevant to avoid unnecessarily high bounce rates and keep the open rate high.
Email marketing success is measured by various metrics, including open rates, click-through rates, and conversions. As your chosen email marketing consultant, Goodman Lantern will track and report on the metrics that are most important to your business.
Creating effective email content involves understanding your target audience, defining your message, and crafting a clear and concise message that resonates with your readers. We ensure to capture your readers’ attention with clear subject lines and easy-to-understand messaging that reflects your brand. Depending on the brief, we will consider personalising your email by addressing the recipient by name and tailoring the message to their interests or needs.
Get in Touch
Ready to take your business’ customer intake to the next level? We’ll not only give you the content to accomplish this, but we’ll also help you cultivate a secure customer base and develop your brand image.
With the Goodman Lantern team at your disposal, you’ll quickly find you can realise your marketing goals.
Looking To Partner With a Content Marketing Agency?
Explore our brochure for more about our culture, processes, and content writing services.