Originally published April 27, 2023 , updated on May 2, 2023
Goodman Lantern is an expert email marketing company that can help create email marketing solutions for your business by creating, sending, and tracking emails to a list of subscribers with the goal of increasing sales and engagement with your audience.
What Is Email Marketing?
Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters via email to a group of individuals or subscribers. Email marketing aims to build customer relationships, increase brand awareness, and drive sales by delivering personalised and targeted content directly to your customer’s inbox.
Why Email Marketing Is Important for Your Business Growth
Email marketing remains one of the most effective ways for businesses to reach their target audience and promote their products or services. Here is why you should consider hiring an email marketing service provider to build email marketing solutions into your content strategy.
Build Customer Loyalty
Email marketing can help you build and maintain strong relationships with your customers.
By regularly sending them personalised and valuable content, you can keep them engaged and loyal to your brand. This can ultimately lead to increased customer retention and higher lifetime value.
Expand Your Business Reach
Email marketing allows you to reach a large audience with personalised and targeted messages. By building an email list of subscribers, you can promote your products and services directly to your customers, increasing brand awareness and driving sales. It is a cost-effective way to expand your business reach and grow your customer base.
Save Time and Effort
Email marketing automation allows you to send targeted messages to your audience without having to manually send each one. This saves time and effort, allowing you to focus on other aspects of your business.
Connect With Different Audiences
Email marketing can help you connect with different audiences in a personalised way. By segmenting your email list based on demographics or behaviours, you can create content that speaks directly to their interests, increasing engagement and conversion rates.
Test Email Campaigns and Drive Strong Results
Email marketing allows you to test different campaigns to see what works best for your audience. By analysing the results, you can refine your approach and optimise your future campaigns, driving stronger results and higher return on investment (ROI).
Track Your Analytics
Email marketing provides detailed analytics that allow you to track the success of your campaigns. You can monitor open and click-through rates, conversion rates, and other key metrics to understand what resonates with your audience and adjust your strategy accordingly.
Our Email Marketing Solutions
To be successful, email marketing campaigns need to be well-crafted, personalised, and relevant to the recipients. As an email marketing service provider, we provide the following email marketing solutions
Requirement analysis is the first step in the email marketing process. It involves understanding your business goals, target audience, and existing email marketing strategies. A thorough analysis is necessary to create a customised email marketing plan that aligns with your company’s objectives. We will assess your current email list, segment the audience, and analyse past email campaigns to identify areas for improvement. We will also discuss factors such as email frequency, timing, and content preferences.
After the requirement analysis, we will create an email marketing strategy that aligns with your business goals. The strategy will include a plan for email frequency, segmentation, personalisation, content, and call-to-action. As your email marketing service provider will also develop a timeline for email campaigns, set performance metrics, and establish guidelines for email list growth.
Email templates are essential to email marketing campaigns. Our creative team will design visually appealing email templates optimised for all desktop and mobile devices. We will also create templates for the different types of email campaigns, such as promotional, newsletters, and transactional emails.
Email Deliverability Optimisation
Email deliverability is critical to the success of email marketing campaigns. Your email’s content, subject line, and sender information need to be optimised to ensure it reaches the recipient inbox and avoids being marked as spam. These factors will drastically improve deliverability rates.
Email Campaign Preparation and Launch
As your email marketing service provider, we will prepare and launch email campaigns based on the planned strategy and templates. Our team will write compelling email copy, insert images and videos, and set up automation triggers. We will also test email campaigns to ensure they display correctly on different devices and email clients.
Email Automation Strategy
Email automation is an effective way to engage subscribers and improve conversions. To enhance your email marketing strategy, we can create an email automation strategy that includes trigger-based emails, such as welcome emails, abandoned cart emails, and win-back emails. Furthermore, we will also set up segmentation and personalisation rules to create a personalised email experience for subscribers.
Email Marketing Management
As part of our ongoing efforts to provide comprehensive email marketing solutions, we will manage the entire process – overseeing email campaigns, monitoring performance metrics, and making adjustments as needed. We will manage your email list, segment the audience, and monitor email deliverability rates. We will also provide regular reports on email campaign performance and make recommendations for improvement.
Ongoing Optimisation and Growth
Email marketing campaigns require ongoing optimisation to maintain engagement and conversion rates. We will analyse email campaign data and adjust the strategy, templates, and content as needed. We will also monitor email list growth and recommend strategies to grow the subscriber base. The goal is to continuously improve email marketing performance and achieve your business objectives.
Industries We Serve
Banking & Finance
Through personalised and targeted email marketing, banks and other financial institutions can share relevant updates, news, and promotions related to their services and products. This helps to increase customer engagement and loyalty, drive website traffic and ultimately increase revenue.
Email marketing in the manufacturing industry can be used to promote new products or services and allows manufacturers to build customer relationships by offering personalised communication. Plus, a targeted email campaign provides an opportunity to reach a wider audience and increase awareness about relevant industry news. Email marketing can also be used to gather customer feedback and insights to improve products and services.
Email marketing in the automotive industry is highly beneficial. Firstly, it allows car manufacturers and dealerships to reach a large audience quickly and cost-effectively. They can use email campaigns to promote new car models, special offers, and financing options to their target audience. It can also be used to strengthen customer relationships by sending personalised and relevant content to customers, such as maintenance tips, service reminders, and exclusive deals.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern created best-in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app to investors.”
Owner, The Promo App
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
Head of Content, A Small World
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
African Sunrise Safaris
Why Choose Goodman Lantern for Your Email Marketing?
Choosing an email marketing company to do your email marketing is a crucial decision that can significantly impact the success of your email campaigns. You will be in expert hands with Goodman Lantern as your email marketing consultant.
Experience and Expertise
Our team is well-versed in email marketing solutions and has an excellent track record of providing effective email marketing services. We encourage you to take a look at our portfolio and testimonials from our previous clients.
Features and Tools
GL offers a variety of features and tools, such as advanced segmentation options, automation, personalisation and detailed insights and analytics. As such, we can find a solution that fulfils your specific needs and requirements.
Our team is highly experienced in all the factors that go into ensuring high deliverability rates. This means your emails will reach your subscribers’ inboxes rather than end up in their spam folders.
Our pricing is affordable and flexible, so there will be a package to suit your budget. However, it’s also important to consider the value you’re getting for your money rather than just looking for the cheapest option.
At Goodman Lantern, we pride ourselves on customer support. We offer round-the-clock support if you have any questions or concerns about your email marketing strategy development.
Email Marketing Consulting Services FAQs
What is Goodman Lantern’s experience in email marketing?
Goodman Lantern has extensive experience in providing email marketing solutions. Our team is well-versed in the nuances of compelling email content and what drives opens, clicks and conversions. We have been the email marketing consultant for countless successful email campaigns. Simply look at our case studies to see examples of our previous work.
How will you handle my company’s email list?
Your email list is one of your most valuable assets. It goes without saying that all email marketing consultants should follow all applicable laws and regulations around email marketing. Goodman Lantern is no exception. We handle your list with care and will keep it clean and relevant to avoid unnecessarily high bounce rates and keep the open rate high.
What metrics will you track and report on?
Email marketing success is measured by various metrics, including open rates, click-through rates, and conversions. As your chosen email marketing consultant, Goodman Lantern will track and report on the metrics that are most important to your business.
What is your approach to creating email content?
Creating effective email content involves understanding your target audience, defining your message, and crafting a clear and concise message that resonates with your readers. We ensure to capture your readers’ attention with clear subject lines and easy-to-understand messaging that reflects your brand. Depending on the brief, we will consider personalising your email by addressing the recipient by name and tailoring the message to their interests or needs.
Get in Touch
Ready to take your business’ customer intake to the next level? We’ll not only give you the content to accomplish this, but we’ll also help you cultivate a secure customer base and develop your brand image.
With the Goodman Lantern team at your disposal, you’ll quickly find you can realise your marketing goals.
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.