Originally published May 6, 2022 , updated on January 23, 2023

Published Date: The date when the blog went live on GL website. Updated Date: The latest date when the GL Content team updated this blog.

Marketing Translation & Localisation

We provide specialised marketing translation and localisation services to help your brand grow across different countries and regions.


Engage International Audiences with Marketing Translation and Localisation

Goodman Lantern’s marketing translation and localisation services will make your brand sound as fluent as a native speaker.


International brands use specialised marketing translation and localisation to adapt their marketing and advertising content to achieve maximum engagement with their target audiences worldwide.


Many of today’s brands aim to have a strong presence in international markets while also reaching audiences locally. This means speaking the same language and understanding the local society and culture. 


Awareness of the specific nuances is crucial, which is why excellent translation, localisation, and transcreation services are the way to go.


Localisation and transcreation are about adapting your content to the socio-cultural context, identifying and focusing on the points that appeal to your target audience. A good service provider will also help you to avoid using culturally unsuitable names and slogans or making other embarrassing mistakes.


Why Is Marketing Translation and Localisation Important?

In a globalised world, many companies compete internationally and have to adapt their content to the different markets, countries, and cultures in which they operate.

When it comes to marketing content, today’s international businesses need to ensure that local audiences notice and engage with their brands, ultimately establishing long-term relationships.


This situation means that literal, word-for-word translation—however technically accurate it may be—may not always be the right approach. Instead, you need to truly understand the culture of a country, region, or area: the idioms, connotations, and taboos that only native speakers will pick up.


Goodman Lantern’s marketing translation and localisation services will ensure your brand speaks the same language as your target audience. Partner with us, and your messages will be impactful, culturally sensitive, and on-brand in all the regions, languages, and cultures you target.


Marketing Content We Translate

As a specialised marketing translation agency, we provide professional translation services across multiple industries for various marketing and advertising needs. Whatever marketing materials you use, we’ll ensure your brand is noticed in every market by your target audience.



Whether you need to translate your corporate website, eCommerce site, intranet, or website for a specific brand, campaign, or product, we’ll translate and localise the content accurately and reliably to reach your customers. 



We’ll translate your product and service brochures and leaflets, making them the perfect showcase for your offerings in all your various target markets.



Reach your target customers in their countries, in their languages. Our team will ensure your advertisements have the same impact, maintaining your brand reputation and image wherever you’re doing business.


Press Releases

Make your press releases accurate and suitable to the local context and languages, with no loss of information or ambiguities.


Market Research

Are you running polls, surveys, quantitative and qualitative studies, or focus groups? We’ll translate these powerful market research tools into the languages your target audience will understand.



We translate presentations to any language and adapt them to the local context, ensuring they remain as impactful as initially intended.


Labelling and Packaging Information

Accuracy and clarity are essential when it comes to labelling and packaging. We focus on every detail, ensuring compliance with the relevant regulations and guaranteeing transparency for your audience.


Product Catalogues

Explain your offerings to your potential customers anywhere in the world in their languages, accurately providing all the information and specifications they need to use your products.


Our Marketing Localisation Solutions

Localisation and transcreation take your marketing content beyond the scope of translation, adapting your content to the social and cultural context where it’ll reach your target audience. 


A good translation will render an accurate version of your content in the target language. But localisation and transcreation will ensure the translated words and sentences are suited to the local culture in terms of tone, voice, and other nuances that outsiders often miss.


Localisation also applies to design. For example, some languages tend to have longer words than others. As a result, some design elements may have to be reformatted to fit the translated words.

Marketing Materials Localisation

Your marketing materials should be a perfect match for the local context: date and time formats, currencies, references, weights and measurements, and naming conventions can all differ in different countries.


Multilingual SEO

Using the right SEO keywords in different territories isn’t just translating the original English keywords. Instead, our SEO team will help you find keywords and strategies that work best in each country, region, and culture you’re targeting.


Website Localisation

We can also adapt your website to your target audience’s specific language and context, ensuring that it’s suitable and appealing within the local culture.


Why You Should Choose Us

Our team of specialised marketing translators and localisation professionals come from many different countries. Each provides the linguistic skills and cultural know-how to ensure your content has an impact, no matter who you try to reach.


We’re flexible, reliable, and knowledgeable, and we love working closely with our clients to meet their targets. So let us know your marketing translation and localisation needs, and we’ll provide you with tailor-made support.


Different Translation & Localisation Services

We work with clients from different industries at various levels, with very different translation and localisation needs and requirements. So if you have something specific in mind, please get in touch, and we’ll be happy to find the solution that best suits your needs.


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Legal & Certified Translation

Our team of specialised translators provide fast, accurate, and reliable translations of legal texts and documents.


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Game Translation & Localisation

Gaming is a fast-growing industry, and games often have to be translated and localised for very different cultural contexts. We have the knowledge and expertise to ensure a seamless translation and localisation journey.


Content Localisation

Content Localisation

Let’s adapt your content to the local culture so you can fully engage with your target audience.


Language Translation

Language Translation and Localisation

We provide general translation and localisation services for all your needs. Our qualified linguists and translators will go the extra mile to meet your standards.


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Software Localisation

Software and IT terminology can be very specific, depending on the country and language. Our technical translators are experienced in providing reliably accurate, localised solutions for software companies.


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Website Translation and Localisation

We can translate your website into as many languages as your company needs, adapting all the pages to the local context.


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Translation Proofreading and Editing Services

Ensure that your translated documents are up to standard. Our team of proofreaders and editors will polish your translated content to help you make a good impression.


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Interpretation Services

Do you have a multilingual video or telephone call scheduled? Are you running an international conference? We can provide qualified, experienced interpreters.


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Multilingual Desktop Publishing

We’ll maintain the formatting of your content so you can reach your global markets in the most impactful way possible.


Transcreation Services

Transcreation Services

Goodman Lantern’s transcreation services help brands reach new audiences. Our team can help you to create content that includes cultural references and other information specific to your target consumers.


Languages We Translate

Using our translation services will allow your business to relate information accurately across languages. But, critically, we’ll keep your core marketing messages intact and accurate.




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Industries We Serve

Banking, Finance & Insurance

The financial industries operate under particular and stringent regulatory requirements and offer highly abstract products that can be hard for their customers to understand.


When translating their marketing materials for a different country or language, it’s imperative to ensure that they remain compliant, clear, and suited to their new context.


At Goodman Lantern, we translate and localise brochures, presentations, advertisements and other materials for banks, insurance companies, venture capital funds, fund managers, and other financial operators. We’ll ensure your services are clear and appealing in every market you operate.

Marketing & Advertising

A big part of your marketing and advertising efforts revolve around branding. Product, price, place, and promotion are the key factors to keep in mind if you want your brand to work in a market with a specific target audience. Accurately conveying your message could determine whether your product or service stands or falls. Accuracy, clarity, and impact matter in all the marketing and advertising material you create


Maintain the value of your brand in every market, engaging with your target audiences by speaking the same language as them. We’ll adapt your content to the local social and cultural context, aligning your material with your customers’ and stakeholders’ needs and making your communication impactful.


Law firms are increasingly internationalised, working across borders, in different countries and jurisdictions. This means that lawyers need to be knowledgeable about the various legislations and that the way they offer their services should be adapted to each specific legal and cultural context. 


Our team of qualified translators and linguists are experienced in legal translation and will preserve all the nuances of your documents and materials.


We’ll also make sure that the tone and voice of your legal marketing materials are suited to the local context and culture, being mindful of the specificities and conventions.

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App


“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”

Nadine Burzler

Head of Content, A Small World


“We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”


Jeremy Rocher

Marketing Manager, AutoStore


Marketing Translation & Localisation Services FAQs

Does your team have professional experience in marketing and advertising?

Yes. Our team members include qualified, licensed translators and linguists and marketing, advertising, PR, and communications professionals.

My project needs a specific solution that your website doesn’t cover. Can I discuss it with you?

Of course! We’re always happy to work with our clients to find customised solutions that meet their needs.

We need to translate the names of some of our products/services into a different language. Can you help with this?

Yes. We can advise you on culturally appealing terms and references in your target market while ensuring you don’t make any unintentional faux pas.

Is your marketing translation and localisation team local to every country you work in?

We work with a global team of professionals in many different countries. Our networks and resources provide truly local services.

Get in Touch

When you’re ready to take your business localisation to the next level, get in touch with us to help you do it. Our Translation and Localisation services ensure a seamless transition as you adapt your business for a globalised audience. To learn more, schedule a discovery call with us today.


We’ve helped develop the voice behind

Hundreds of Businesses