Persona Development

Looking to understand your audience better? Our persona development services
help identify key characteristics and behaviours to ensure your marketing efforts
resonate with potential customers. Trust Goodman Lantern for expert insights.

What Are Persona Development

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Persona development services are a crucial aspect of an effective marketing strategy. Buyer persona development is the process of creating fictional yet accurate representations of your ideal customers. These representations are based on market research and insights, such as demographics, behaviours, buying patterns, and interests.

The goal of persona development is to understand your target audience on a deeper level, which enables you to tailor your marketing efforts to their specific wants and needs. With help from a persona development company, you can create personalised marketing campaigns that resonate with your customers and generate strong brand loyalty.

This process allows you to develop stronger customer relationships and increase sales. Investing in persona development marketing can give your business the edge it needs to stand out in a highly competitive market.

Why Your Business Needs Buyer
Persona Development Services


As a business owner or marketer, it’s no secret that knowing your target audience is crucial to success. However, simply making assumptions about your audience can lead to missed opportunities and wasted resources. This is where buyer persona development services come into play.

By conducting in-depth research and analysis of your ideal customers, these services provide valuable insights into their behaviour, motivations, and purchasing habits. Through this process, you’ll not only gain a better understanding of your audience but also be able to craft more targeted messaging, tailor your product offerings, and ultimately increase conversions and sales.

In today’s competitive market, investing in buyer persona development services is a key step towards staying ahead of the curve and ensuring the longevity of your business.

Benefits of Persona Development


Drive More Leads

By creating detailed profiles of your ideal customer, you can tailor your marketing efforts to better resonate with them. Business-to-business (B2B) persona development services can help you dig deeper into your target audience’s wants, needs, and pain points, enabling you to craft messaging that truly speaks to them. By using this approach, you can attract high-quality leads that are more likely to convert into customers.

Build Brand Awareness

Persona development services can be incredibly powerful tools for building brand awareness. By creating detailed and comprehensive profiles of your ideal target audience, you can better understand their wants, needs, and pain points. Armed with this knowledge, you can tailor your messaging and marketing efforts to appeal directly to their interests and motivations. This can help you build a stronger brand identity and position your business for long-term success.

Build Brand

Boost Your Online Reputation

In today’s digital age, online reputation is everything. What people see about you on the web can either make or break your success. By creating strong buyer personas, you can more accurately create content that speaks directly to your target audience. Attracting and delighting the right people can help build a positive reputation and differentiate your brand from the competition.

Improve Your Website

A successful website is not just aesthetically pleasing. It needs to provide a seamless user experience that ensures users can easily find the information they need. Persona development services help you create website design and content optimised to meet your customer’s needs, ultimately driving more traffic and achieving better engagement rates.


Our Persona Development Process



Our process includes an in-depth discovery phase where we analyse your brand, target audience, and market to gain a comprehensive understanding of your needs. From there, we begin to craft unique and individualised personas for your brand that truly reflect who your target audience is, their challenges, and how you can be positioned as the solution. Our team of experts will work with you every step of the way to ensure that your audience persona fits both your industry and business goals.


Research and Analysis

We utilise various research methods, such as surveys and interviews, to gather valuable insights into your target audience’s behaviours, values, and preferences. Our expert team then carefully analyses this data to identify common patterns and trends. We use these insights to craft personas that help guide your marketing strategies.


Development and Creation

We create personas that accurately represent the interests, goals, and challenges of your ideal target market. These personas will indicate consumer behaviours, including what they are searching for, where they’re searching, and how they purchase their products and services. By developing detailed personas, we tailor marketing efforts and content to more effectively connect with your audience and drive conversions.



As part of our process, we’ll present these buyer personas to you for approval before moving forward. With your input and feedback, we can ensure that the personas accurately reflect your audience and help guide your marketing efforts to success.



Our Persona Development services process includes a thorough review to ensure that all the work created is receiving the desired response from your target audience. Our team of experts utilises the latest tools and techniques to carefully analyse your brand’s buyer persona and make necessary adjustments to improve its effectiveness.

How Persona Development Services
Help Your Business Grow


Professional persona development services can be a game-changer for businesses looking to grow their brand and reach larger audiences. By crafting a unique identity that resembles your target market, your business can create a marketing strategy that helps establish a strong online presence and build meaningful customer relationships.

Buyer persona development involves extensive research and analysis to understand your ideal customers’ behaviour, motivations, and pain points. This information is then used to create detailed buyer personas that provide a clear picture of who your target audience is and how best to reach them. Applying these insights can lead to improved marketing messaging, more effective content creation, and increased customer engagement and loyalty.

Additionally, persona development services can provide valuable insights into your customer’s journey, allowing you to craft a more personalised experience for your audience. With the right persona development company, you can gain a better understanding of your customers, increase engagement and loyalty, and ultimately see improved business results.

Why Should You Choose GL?


When developing buyer personas, it’s crucial to partner with a company with the expertise and experience to create accurate and effective representations of your target audience. Goodman Lantern is the clear choice for businesses looking for top-notch buyer persona development services.

Our team of professionals has extensive knowledge in market research, data analysis, and persona creation. We focus on building personas that help you understand your customers better and deliver targeted messaging that resonates with them.

Additionally, we keep up with current trends and changes in the industry to ensure that you are always ahead of the game. With Goodman Lantern, you can rest assured that you are working with a team dedicated to providing exceptional buyer persona development services, resulting in improved engagement, higher ROI, and a more thorough understanding of your customers.

Industries We Serve



Our team of experts work to understand the unique pain points, goals, and behaviours of your ideal customer. By crafting accurate and detailed buyer personas, we can help you create messaging, content, and user experiences that resonate with your audience on a deeper level. Whether you’re launching a new product, revamping your marketing strategy, or simply looking to better understand your customer base, our persona development services can help take your SaaS company to the next level.

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In the fast-paced world of telecommunications, companies are jumping at any opportunity to appeal to their customers and build brand loyalty. This is where persona development services come into play. By working with industry professionals to create detailed personas, your telecommunication company can better understand and connect with your target audience. Our persona development services offer a unique advantage to telecommunications companies looking to remain competitive in the market. By appealing to the wants and needs of your target audience, your telecommunication company can increase customer satisfaction and loyalty, ultimately resulting in increased revenue and success in the industry.

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Augmented Reality

In the rapidly evolving world of technology, businesses face the crucial challenge of keeping their customers engaged and satisfied. This is particularly true for companies operating within the augmented reality (AR) industry, where an immersive experience is key. Our persona development services are designed to address this need by tailoring customer experience to individual desires and preferences. By leveraging cutting-edge technology, our team can create hyper-specific personas that outline a customer’s behaviour, habits, and preferences. This information is then used to craft the most impactful and engaging experiences possible, ensuring you stay ahead of the curve and at the forefront of this exciting industry.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."

George O’Neill

Owner, The Promo App

"Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”

Nadine Burzler

Head of Content, A Small World
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“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months..”

Kiley Doll

Owner, African Sunrise Safaris

Persona Development Services FAQs

bottom-blob How Do You Create a Persona in Marketing?

A persona is a semi-fictional representation of your ideal customer based on thorough research about their demographics, behaviour patterns, motivations, and pain points. This information helps you understand who your customers are and what they want from your product or service. To create a well-rounded persona, you can draw insights from various data sources such as customer surveys, website analytics, social media interactions, and market research. Once your persona is established, it should guide all your marketing efforts, from crafting messaging to developing content and designing advertisements.

bottom-blob How many personas do you create?

When it comes to creating personas for your business, it's important to avoid overcomplicating your marketing strategy. As a rule of thumb, limiting the number of personas to five ensures that you remain focused on your target market and business goals. Of course, the exact number of personas you'll need will depend on your unique business model and target market. As persona development experts in the industry, we always recommend starting small and gradually building out your personas as needed. With this approach, you can ensure that you understand your customers and create targeted marketing campaigns that will resonate with your audience.

bottom-blob How can buyer personas be used in marketing?

By creating a detailed profile of your ideal customer, you can tailor your marketing efforts to resonate with their needs and preferences, reaching them with the right message at the right time. This targeted approach can result in increased engagement, higher conversion rates, and improved customer satisfaction. Overall, using buyer personas in marketing is a powerful strategy that can help you to be more focused and effective in your efforts to reach your ideal customers.


Get in Touch

We understand the importance of a well-defined persona and offer expert guidance to help you create a meaningful personality for your brand. Our team of professionals specialises in creating personas that help you achieve your business goals and drive growth. So if you’re seeking a reliable persona development company, contact us and let’s take your brand to new heights of success.

We’ve helped develop the voice behind

Hundreds of Businesses

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At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.

By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.

Want to have a bigger impact? Get in touch with us at or learn more.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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