Originally published September 1, 2021 , updated on January 18, 2022

Content is What Makes Your SaaS Business Stand Out

Our expert SaaS copywriters boost the commercial impact of content. We help to establish you as authority figures and trailblazers in your industry.

Innovators Are Rising to Meet Growing Demands for SaaS Technology

While SaaS as a concept has been around for decades, it’s only in recent years that it has become more mainstream. The increase in demand for Software as a Service brings an invitation for innovators to streamline their efforts.


Thanks to better infrastructure, easier access to the internet, and more affordable services, the industry will continue to grow, especially with the recent hike in remote work. A growing industry means growing competition. Your service, as well as the words you use to describe it, are what set you apart from the crowd.

SaaS Businesses Need to Get The Word Out, and We’ve Got The Right Words for You

Here are just some of the ways in which content can help your SaaS business grow.

The affordability of SaaS services, and many other selling points, are best explained through carefully curated content.

Moving to a subscription-based way of living and working is exciting. With the right content, you drum up the hype among prospects, resulting in increased sales leads.

Content is what SaaS companies use to highlight the benefit and value their services add to people’s lives.

Very often, customers aren’t using SaaS companies and services to their full potential. With the right content, you are able to highlight how customers can better use your services and products in their lives.

How Can We Help You Grow?

Goodman Lantern deliver a professional content writing service at scale

We assist SaaS companies in leading online conversations within this highly innovative sector.

We highlight the benefit of your industry

We create educational pieces that showcase how your company makes life easier for those who use your services.

We make jargon easy to understand

We use content to explain any difficult-to-understand terms associated with the SaaS space.

We use research to highlight what you do

With our guide and article writing services we can help you demonstrate the benefits of what your SaaS company offers.

We use content to add value

We write pieces with tips and advice that people can action when they make use of SaaS businesses.

See How We Helped a B2B Business Scale x10 in the Video Below

Case Studies

Read all about our work for our clients in the case studies below.

We can help grow your company’s brand and influence in the market

Our content services helped a SaaS FinTech company increase market share.

We can create product content to entice new business and customers

A European robot technology company reached out to us to create a high value product safety brochure.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our SaaS Content Writing Experts Can Help You

At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.


A Wide Network of Native-English Content Writers

Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.

SEO Content Writing

SEO expertise

Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.


High Lead Generation

With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.


Experts at What We Do

Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.


Ahead of The Trends

We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.


Personal attention

No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.

Get in Touch

Book a call with us today and find out how we can help grow your business.