Originally published March 24, 2022 , updated on January 23, 2023
Lead generation is a key aspect of any successful content plan. Essentially, a ‘lead’ can be defined as a potential customer. So, if you’re looking to grow your brand indefinitely, seeking out the best lead generation services around is a significant step forward.
What is Lead Generation?
As alluded to above, ‘lead generation’ is a term that can be translated to ‘drawing the attention of potential new customers’. These potential customers will be well-positioned to purchase the business’s product, but they aren’t currently for any number of reasons.
This means successful lead generation starts with identifying the people that are most likely to become future customers.
So, how can you identify a lead? An intimate knowledge of your target audience will be key. This will hinge on factors like age demographic, financial position, and your product’s nature.
Some leads will be stronger than others, but that doesn’t mean the weaker ones should be disregarded. Indeed, lead generation marketing requires management and prioritisation.
The nature of lead generation is unique to the industry and business in question. Fortunately, consumers and businesses have been brought closer together thanks to the internet.
As such, it’s easier for people to do their research about products/services and for businesses to research consumers. These aspects of the online marketplace combine to make lead generation services exceedingly crucial for companies looking to expand today.
Why You Need a Lead Generation Agency
Employing a lead generation marketing agency can do wonders for your brand. This is because having an external company provide lead generation services will ultimately increase your operational efficiency.
These companies are made up of experts who generate leads that line up with your brand’s goals.
In addition, small businesses may not have the assets to divert towards pursuing lead generation themselves. With a lead generation agency, you’ll be able to keep your full attention on developing and delivering your products/services.
Lastly, bringing a lead generation agency on board guarantees you’ll be generating solid leads. Finding new customers is frequently a large part of a business’s cash flow and, by extension, directly linked to their success. This is particularly true for companies that are driven by a sole product or service.
The best lead generation services will source customers that stay with your brand long term.
The Benefits of Lead Generation
The main benefit of lead generation is that it ensures that views and clicks turn into tangible, paying customers. Therefore, lead generation services are the logical next step for established businesses looking to build a strong customer base. However, there are other long term benefits to lead generation marketing.
Putting your company name behind engaging inbound marketing content will draw attention to your products and services. Creating a brand following can be its own source of lead generation.
Broaden your Market Horizons
While you may have started your business with a clear audience, this can change over time. Lead generation can reveal new groups of people and sectors that are likely to harbour demand for your product.
Asking customers for reviews doubles trusted proof of your product’s worth, as well as lead generation in itself.
Nowadays, software gathers data to help inform lead generation.
Our Lead Generation Process
There are many content marketing strategies available when it comes to lead generation, with the most appropriate depending on the nature of your business.
At Goodman Lantern, though, we employ some best practices before tailoring our lead generation services to the client.
The first place we start is with your leads. Who are they? To this end, we’ll ask for all information relating to your product and business.
Our team of expert researchers will then do thorough research into your field and industry, thus giving us the complete picture of your potential leads.
Next, we’ll begin developing a content strategy that will appeal to these existing leads and cultivate new ones. With lead generation marketing especially, we aim for content that can be shared across multiple marketing channels.
This is one of the reasons we are familiar with lots of different content formats.
We believe a crucial aspect of capitalising on existing leads is harmony between sales and marketing. We communicate openly with our clients to let them know how our lead generation services are working to bring in customers.
We know that great content is a journey, which is why we’ll periodically evaluate our lead generation services on a client to client basis.
How Lead Generation Boosts your Online Presence
As mentioned earlier, lead generation primarily takes place in digital spaces. This means that lead generation marketing will typically utilise online tools, such as social media.
To achieve your goals, good online lead generation services will use a combination of online marketing content that link back to each other.
This broad range of far-reaching content results in your business having a more robust online presence. Given that content on various social media platforms is driven by views, clicks, likes, etc., building your customer base online feeds directly back into lead generation.
The end result is that your business will be easily discoverable.
Why You Should Choose Us?
Goodman Lantern is a well-tenured content writing company and an online lead generation agency. We have your brand’s best interests at heart and are ready to execute them professionally.
Our team is made up of seasoned professionals in the field of content creation. We have experience helping businesses from a vast range of industries and fields, so we know the value of catering to your audience. If you choose us, you’ll be provided with lead generation services that are unique to your situation.
As a business that functions solely in a digital space ourselves, we are acutely aware of how to navigate it. With content from Goodman Lantern, your brand reach will be maximised. Digital spaces are becoming increasingly over-saturated, but you’ll have the edge over the competition with a professional lead generation agency like us.
Industries We Serve
Software development is always finding new ways to improve people’s lives, and as such, the SaaS industry contains a vast wealth of different companies. This can make creating content for these businesses tricky because SaaS businesses need to make their audience understand the benefits of their service.
Fortunately, Goodman Lantern specialises in simplifying technical language and making SaaS services digestible for consumers. With our skills in SEO content marketing, we’ll ensure your content reaches as many new leads as possible. For digital-based SaaS brands, in particular, this will help grow your business and bring in more revenue.
Even before the Covid-19 pandemic, the telecommunications industry has been rapidly growing. Nowadays, the sector continues to produce technologies that impact many businesses. To support the development of new products, lead generation services will grant them a steady flow of new customers.
In a fast-paced industry like this, you need content that can keep up. This won’t just be content that covers your business’s services, though; it will engage with topics and developments from the industry as a whole. Consistent content is excellent for lead generation in this industry, as it shows potential consumers you’re in the know.
Although a relatively new subsector of the technology industry, augmented and virtual reality are ripe for content. The Goodman Lantern team is adept at taking on fresh topics and understanding them to an advanced level. This is crucial to creating content that is both engaging and informative for the reader.
Potential customers may not have considered how virtual reality can be a part of products and services. That’s why top of the line lead generation services can do serious work in this sector.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern delivered everything that I asked and they committed to. They were also great communicators during all parts of the process.”
V&A Commodity Traders
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, A Small World
“Outsourcing is fraught with dangers but somehow Goodman Lantern makes it so seamless. It’s not just the final delivery that is impressive but their constant feedback and re-framing of the brief, which is where the real value add and efficiency is.”
ex Saatchi & Saatchi
Lead Generation Services FAQs
What is Lead Generation?
It is the process of locating and attracting potential customers to support a business’ sales operations. This can be achieved through any number of marketing strategies, inbound and outbound.
How Much Will Lead Generation Services Cost me?
The price range for employing a lead generation marketing agency is influenced by the size of the agency, as well as the nature of the content. The thing to bear in mind is that lead generation is an investment. In the long term, you are almost guaranteed to make back the investment through the contributions of the customers gained.
How can I Measure Lead Generation?
The strength of leads can be measured using a variety of metrics. Typically, these will relate to the amount spent, the views and customers generated and the value of customers gained, among other things.
Can Lead Generation Work for B2B Marketing?
Yes! Whether you’re targeting individual customers or business clients, the principles of lead generation remain the same and can be applied effectively.
Is Lead Generation Marketing or Sales?
Well, the answer is both. The majority of lead generation is marketing in content creation and distribution. However, sales are necessary to include in the process as it takes care of closing leads.
Get in Touch
Goodman Lantern is a lead generation agency that will provide you with the streamlined, quality content you need to reach your brand goals.
We provide lead generation services to give your business a strong foothold for future development.
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.