Originally published September 2, 2021 , updated on April 28, 2022
Technology automation makes our lives easier, better, and more advanced. With a booming industry such as this, the marketplace can become crowded. Our specialized content writing services can help technology automation companies increase visibility and generate new business leads.
The Future is in the Technology Automation Industry
With artificial intelligence on the rise and many companies using robots and robotic devices to do certain jobs, it’s safe to say the future of technology automation is bright. New technologies and instruments offer industry the opportunity to streamline processes, automate tasks and ultimately reduce costs.
Tech automation will soon seep into every industry, helping make businesses and companies run smoother and more efficiently. However, since the industry itself will be in high demand, tech automation companies will need to employ strong and striking content creation to increase their lead generation.
Content Writing Assists in Showcasing the Power of Technology Automation
Content can be used to demonstrate how technology and automation leads to efficiencies and cost saving
This sector is heavily misunderstood and people fear what they don’t understand. Content can be used to show how technology automation can improve jobs and livelihoods.
Executives in this industry often come across as out-of-touch. Through content creation and thought-leadership pieces, companies in this sector can come across as more approachable. This increases the level of trust within the audience and generates new leads.
Technology automation is exciting. With informative and persuasive content pieces, audience members and potential customers can stay up-to-date on the latest digital trends. This helps increase a company’s search rank and website traffic while positioning them as experts in the field.
People have many questions when it comes to this industry. With educational content, companies can diminish assumptions, increase understanding and relatability, and convert sceptics into sales.
How Can We Help You Grow?
We target your desired audience
Our specialized writing team can deliver relevant messaging to attract your ideal audience. With content designed to be both relatable and professional, we can turn your target market into regular customers.
We create industry leaders
Our marketing and research team can help position companies from the technology automation sector as thought leaders in their industries with expertly crafted content enriched with SEO keywords and stays ahead of the latest digital trends.
We use content to educate
We create pieces that inform and educate potential customers on the technology automation sectors, helping them understand why your brand and business is the go-to in the marketplace.
We uncomplicate complicated terms
We create digital content that unpacks the complex jargon of these industries and turns it into conversational, easily understood content.
Read all about our work for our clients in the case studies below.
We can assist with content slumps
A US-based health insurance firm reached out to Goodman Lantern for help with a content strategy in order to revive their social media pages. Read more about how we helped them
We can re-establish a brand’s voice
A Texas-based security firm reached out to Goodman Lantern for tailored B2B content creation that would help position the brand as a leader in the space as well as boost website traffic. Read their story
Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.ASMALLWORLD
Goodman Lantern created best-in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app to investors.Promo App
Goodman Lantern has a system they built for project management which gives me a dashboard to understand exactly who’s working on what elements of the project. They always meet deadlines - everything happens as soon as possible.RCR Investments
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Technical Content Writing Experts Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A wide network of native English content writers
Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.
Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
High lead generation
With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.
Experts at what we do
Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.
Ahead of the trends
We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.
No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
Tech Automation FAQs
What kinds of technical content writing services do you provide?
Glad you asked! We provide a wide range of technical content writing services that cater to your every need. Our team crafts informative, well-structured technical content for customers such as user guides and handbooks, instruction manuals, and product descriptions. We also cover traditional technical writing such as white papers, trade publications, research papers, and business plans.
Our services also cover content marketing services for the tech automation industry. Be it a press release about your latest AI update or a newsletter on automation disruption; we craft content that strikes the perfect balance between educational and engaging.
What types of Tech Automation companies do you work with?
The automation industry overlaps with many other sectors. Engineering, infrastructure, energy, software, and medicine – and this barely scratches the surface. As a full-service content marketing agency, we write for all these verticals and more.
Within Tech Automation, our clients range from SaaS businesses to Business Processing Automation start-ups to Robot technology companies. We devise SEO content for power equipment companies to social media content for telehealth providers with equal skill and enthusiasm.
What sets Goodman Lantern’s technical content writers apart from the rest?
What sets us apart is that we have the same priorities as you. Automation is all about data and so are we. Our technical content writing services are driven by data and research. From overall web traffic to specific conversion rates, we analyse numbers to write and tweak content that delivers results. We also carefully study your company, your target audience, and your industry niche so that our content is authentic, factual, and credible.
Automation also strives for precision and growth without compromising on quality. With a large team of technical content writers, we craft high-quality content at scale. Pair that with an integrated content distribution plan and we get the word out in an efficient and effective manner.
What Tech Automation blog topics are your writers familiar with?
Tech automation is the future. It simplifies tasks, saves labour and costs, and improves systems exponentially. Writing about such an evolving, forward-looking industry never gets old.
Our technical content writers write blogs on how to upgrade your home automation, the basics of Robot Process Automation (RPA), and the latest scoop in cybersecurity. We craft blogs with catchy headlines to attract an audience and fill them with relevant information to keep them interested.
How do you ensure success while working remotely?
A big part of the digital transformation we are witnessing is the shift to remote work. Thankfully, this is something Goodman Lantern has been finessing for years. Our team is based around the world and collaborates successfully over time zones. It is the thrill of writing exceptional content and the joy of working with like-minded individuals that keep us connected.
With remote working, we do not skimp out on professionalism. You are assigned a team of writers and editors that can assist you, no matter where you are based. They are headed by a project lead who maintains open channels of communication with you and ensures the project is completed on time.
How does high-quality content help my business?
Whether you are an upcoming Machine Learning start-up or an established Customer Relationship Management (CRM) company, content can be your not-so-secret superpower. It certainly helps you share accurate information about your product and company, but that is just the beginning.
Through content creation, you can create an impactful brand identity and story. With insightful and persuasive content, you can widen your brand’s reach into your potential customer base. With consistent content, you can establish yourself as a thought leader and a credible authority in the industry. It can all start with just one well-written article.
How do I get started?
To learn more about our technical content writing services, book a call with us today and find out how we can help grow your Tech Automation business. Reach us at +44 3300270912 or email us at firstname.lastname@example.org.
Why is SEO important?
Correctly produced SEO practices enhance a websites reliability, credibility, visibility, and user-friendliness. All of these factors result in a website that ranks well on search engines, which increases the number of visitors to the website. This, in turn, increases lead generation and revenue.
Do you have any proven records of your work?
Yes, we have various successful campaigns. You can view our case studies here.
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.