Originally published June 29, 2021 , updated on February 1, 2022Reading Time: 4 minutes
It is believed that close to 50% of internet users across the world use ad blockers. This is not just on desktops and laptops. Ad-blocking is now also available on tablets, phones and other mobile devices. This means that almost half the world has chosen not to see your paid ad. Why then, are you still spending so much money on paid advertising?
What’s the alternative, you ask? It’s simple – content marketing. Yes, this will cost you money or time – or both. You will need to hire a content marketing agency, or allocate internal resources. However, it’s not nearly as much as paid advertising. Plus, the rewards and ROI on developing this type of information and building out a strategy for it are much higher than paid advertising.
Use a Content Marketing Agency for Better ROI
As mentioned above, content marketing often works out better for your bottom line than traditional advertising. Even if you outsource the job and use content marketing services or a B2B content marketing agency, the cost will typically be less. Traditional advertising costs a lot more than writing a piece and distributing it across various platforms. Even if you paid for Google Ads or social media ads, it’s going to cost you less than paid advertising will.
In addition, there are several other reasons why every business should focus their efforts on content marketing.
Content Marketing Builds Trust
Regular dissemination of information from your company builds a sense of reliability and trust. It doesn’t matter if it’s B2B content marketing or B2C. When your desired audience sees something from you on a regular basis, it raises the level of trust and credibility in your brand. Through these expertly-written pieces, you are also building brand authority. Over time, people will consider your business as an industry leader in your field. If you are putting out excellent content as a business owner, you can develop a reputation as a thought leader. As a result, they will continue to visit your website or social media channels when looking for information about your area of expertise.
Content Marketing Gives You a Voice
By writing stories or creating videos as part of your strategy, you are giving your business and your brand a voice. This, in turn, makes your company or organisation more authentic and relatable. You can use your articles, blogs, social media posts and more to establish an identity for your brand. This identity goes beyond the logo and corporate image.
Content Marketing Can Boost Your SEO
When you regularly distribute stories, articles and other bits of information, you give Google more pieces to crawl. You also have more opportunities to use your desired keywords in articles to increase your search visibility. Long-form posts are great for talking about your business and for SEO. It gives you more space to play when working with a bunch of different keywords.
You Can Offer Value Beyond Products and Services
Sure, your audience follows you because they like your goods or services. But you don’t have to push this on them all the time. In fact, we encourage you not to. Digital content marketing allows you to add value in other ways beyond the products and services you have to offer. For example, if you sell hair care products, don’t just use your platforms to talk about your shampoo or conditioner. You could instead use it to give hair-care tips and advice. There are so many ways to use your expertise in fun, interesting and informative ways. A good content marketer will be able to identify these stories for you and create opportunities to add value to the audience.
You Need Time to Focus On Your Business
As a business owner or manager, you need more time to run the business and bring in new customers or clients. By adding this approach to your strategy, you can hand over the tasks to your marketing team, or consider using corporate content marketing solutions. This team can draft the pieces, send them to you for approval and distribute it. Once all of this is done, you will potentially see some strong leads come in from these efforts.
It’s Great for Lead Generation
As mentioned above, these efforts should result in lead generation. Good pieces of content will get people interested in your brand. Not only that, it will mean that when people are searching for things related to your business, your company comes up. And you own all of it. Plus it’s all in your own voice. This all means that users will be able to find your brand organically.
People Want to Know Your Story
More than ever before, consumers want to know the story behind your business and the stories that drive your business. How did you start? What are your policies regarding recycled material in your products? Which charitable organisations do you support? These are the types of stories people want to know about so they know where their money is going. And they want to hear it from you directly, in your own voice. This creates a more authentic experience overall.
Content Marketing Creates More Engaging Content
Traditional advertising can be cold and inauthentic. Content marketing has room to be warmer, more inviting and more engaging. If what you put out there is all of these things, you will find that you can build a steady audience and a strong following.
There are many sound reasons for businesses and organisations to make use of this type of marketing. We could easily expand this list. Simply put, it’s just been proven to work. Whether you write the pieces yourself or make use of a content marketing agency, you need to ensure that you produce accurate and valuable information. It needs to showcase your company in a positive light.
Everyone is latching on to this trend, and everyone wants in on it now. Your competitors certainly do. So, be sure to get started if you haven’t yet and to rope in professional writers if you need assistance.