Social Media
Content Writing Services

Our team of professional writers will create social media content that speaks to your ideal customers and encourages follower engagement on your platforms.


Social media is here to stay

You need a social media content company that understands the space. At Goodman Lantern, we stay on top of social media trends to ensure our pieces are always relevant. We also stay abreast of the latest trends in the technology, B2B and SaaS industries.

Our native English writers craft informative and interesting social media posts and copy for your organisation. They do this with clear business growth and customer engagement objectives in mind.

We take an insights-driven approach to ensure we create the content your audience wants to see. We use data to get to know your social media followers, learn when they are online and spot which pieces of content they engage with the most. Through this, we develop a content strategy and social media posts to perfectly suit your business.

We take best practices into account on every level and use content to expand your social media footprint.


Why do You Need this Service?

The social media space is ever-changing. The algorithms change, the formats change and the users constantly change.

You are staying on top of what’s happening in your business and your field of expertise. You cannot also be expected to stay on top of what’s happening in the social media world. That’s what we do.

At Goodman Lantern, we craft social media content that is relevant to your customer base. We write content based on best-practice principles in order to generate leads.

When done right, social media can create a human voice for businesses and industries that could otherwise come across as complex. In addition to this, social media advertising enables businesses to attract a targeted customer base with measurable spending power.

Industries We Serve



Your industry is complex, but your social media posts don’t have to be. We break down complicated jargon and write social media posts that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

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Crafting audience-appropriate social media content for the telecoms industry is one of our key strengths. As a result of our successful social media writing and distribution, we secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

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Banking, Finance and Insurance

We use social media to craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.

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IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We use social media copy to convey these messages to existing customers while also getting you noticed by new customers.

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Augmented Reality

With its abundance of text, image, and video content, social media offers much to Augmented Reality companies. It is an effective way to tap into new audiences and interact with your existing customer base. However, it takes time and effort to create unique social media content that can cut through the noise and impact your target audience.

Goodman Lantern offers Social Media Content Writing Services specially designed for brands working in Augmented Reality. We use catchy writing and striking visuals to attract audiences, increase followers and engagement, and improve your social media presence.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.


"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."

Jeremy Rocher

Marketing Manager, AutoStore

"Content is delivered on time, on-spec, and whenever we've provided feedback or suggestions they have always been receptive and open to make changes with a quick turnaround.”

Nadine Burzler

Head of Content, ASMALLWORLD

"Goodman Lantern is the best firm I've worked with by far. Raj and his team did an excellent job of translating my artistic concepts for the development team to code."

George O’Neill

Owner, The Promo App

"Overall, it’s been a very good experience. Their entire team is professional, and though they didn’t have a lot of knowledge of the pharmaceutical supply chain industry, they were willing to learn.”

Shanker Ghimire

Executive Director, Asian Pharmaceuticals

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.


SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.

highest industry

High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Social Media Posts FAQs

bottom-blob Does my marketing strategy need social media?

The cardinal rule of marketing is to meet your customer where they are. Your marketing strategy should include social media simply because that’s where your audience is. You can share information on your products and services, interact with your customer base, and show off your personality.

The adaptability of social media means it can be designed to fulfil whatever business goal you are trying to reach. In a saturated market, businesses need to use all the tools in their marketing toolkit to resonate with their target audience.

bottom-blob What Social Media content writing services do you offer?

Goodman Lantern offers social media content writing services to promote your brand and your products and services. We create high-quality, regular, and targeted posts to grow your followers and online presence. We boost our posts with compelling copy, catchy graphics, and captivating videos to create highly shareable end products.

We provide Social Media content writing services for all popular platforms, including Instagram, YouTube, Facebook, and LinkedIn. We optimise your social media strategy for each platform and ensure that we create a vibrant social media presence that matches your brand’s identity and the company’s culture.

bottom-blob What types of companies need content writing for social media?

Content writing for social media is beneficial for startups, mid-sized businesses, and established companies. Regardless of your industry, social media can elevate your marketing strategy to the next level.

We have crafted engaging and successful social media campaigns for SaaS, Telecom, Education, Gaming, Marketing & Advertising, BPO, Legal, and IT & Software organisations. Our social media copywriters recently assisted a marketing agency in running a campaign of viral LinkedIn posts.

bottom-blob Why do I need to hire social media copywriters?

Social media is an integral part of any modern digital marketing strategy. It is a versatile and ever-changing medium with many applications. It can be used for everything from top-of-the-funnel advertising to boosting customer retention post-sales.

However, figuring out how to use social media for your business goals takes expertise and experience. Getting professional social media copywriters onboard gives you access to their keen understanding of social media best practices. It also frees up your time to focus on your other priorities.

As part of our social media copywriting services, we take care of many moving parts. Our team brainstorms strategies, designs posts, writes social media copy, and manages channels. Our collaborative effort helps us deliver premium results with speed and efficiency.

bottom-blob How do you measure social media success?

There are many metrics we can use to measure social media success. Followers, impressions, and views show how many people came across your social media post. Clicks, shares, and comments track engagement and interactions with posts.

Social referral traffic measures how many people went to your website through your social media page. Other important KPIs are leads, conversion rates, sales, and revenue. These gauge how much return on investment you stand to make.

bottom-blob How does high-quality content writing for social media help my business?

High-quality content writing for social media increases brand awareness and builds a community of loyal customers. It can help boost advertising efforts and work well with your other marketing efforts, such as blogs, press releases, media coverage, and events.

Engaging content also facilitates conversation with your customers and receives real-time feedback on your content. It gives you valuable insights into the topics that matter to your audience. You can frame your content strategy to meet those needs and get ahead of the trends.

Over time, engaging content can increase inbound traffic and improve brand authority. This drives sales and revenue in a cost-effective way.

bottom-blob How do I get started?

Book a call with us today and find out how our Social Media content writing services can help you grow your business. Reach us at +44 3300270912 or email us at


Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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