Article Writing Remains Essential for Content Marketing
Content quality and relevance now account for up to 30 percent of SEO ranking factors. And that’s set to become higher as AI Overviews become the new search. Well-written articles ensure you top the search results and deliver information that’s accurate and relevant to your target audience.A well written article helps your audience understand what you offer, and makes them feel confident enough to take the next step. You can also use your content in other marketing materials, like emails, social posts and newsletters – expanding its reach.
Working with a company that provides article writing services will help you create the kind of long term assets that build trust and drive growth.
What Sets a Quality Article Writing Service Apart
A solid content and article writing service follows a clear process that focuses on quality and relevance.
Research-Driven Content: Writers start by researching the right information to create pieces that are useful, on-brand and targeted. This is the foundation of strong copywriting articles.
SEO Optimization: Content is built around search intent to improve visibility. Article content writing services that prioritize SEO help your brand connect to the right audience.
Brand Voice Alignment: Every article should reflect the way your business speaks. Good copywriters ensure your content builds trust and keeps your messaging consistent.
Revisions and Collaboration: Feedback shapes the final piece so it meets your goals and stays on brief.
Different Types of Articles Drive Different
Business Results
Not all articles serve the same purpose. Working with a content and article writing service provider like Goodman Lantern will guide your business towards the right formats to achieve specific goals. For example:
How-To Articles build trust by providing step-by-step guidance to solve immediate problems. This establishes your brand’s expertise and creates positive brand associations.
Case Studies prove your results work through real client examples. They provide social proof that influences B2B buyers who need evidence before making significant investments.
Industry Analysis positions you as a thought leader. These pieces attract decision makers seeking strategic insights and get shared among industry peers, expanding your reach.
Listicles drive engagement with scannable, actionable content. They perform well on social media and capture attention by getting to the point quickly.
Product Comparisons capture high-intent traffic from prospects ready to convert, influencing their final purchase decisions.
Industries We Serve
SaaS
SaaS article writing requires tech expertise. A good SaaS writer understands subscription models and user retention. They also have the background to explain complex software simply, turning technical details into clear content that converts prospects and supports growth.
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Telecommunications
Well-written articles play a key role in making complex telecoms services easier to understand. This helps your customers see the value on offer and supports conversion and ongoing engagement. As an article writing agency with years of experience in this vertical, Goodman Lantern creates clear, impactful content that helps telecom brands grow and stay relevant in their industry.
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Banking, Finance and Insurance
Our banking, finance and insurance article writing services help companies explain these complex verticals in simple, straightforward terms. Our experienced team knows the industry and creates content that builds trust, clarifies products and services, and highlights industry changes and trends.
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IT & Software
Goodman Lantern’s IT and software article writing services are geared towards simplifying complex tools and systems to make them understandable for any audience. Our focus on providing quality article writing services and SEO optimization also means improved search visibility for all of your content.
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Augmented Reality
Communicating the value of augmented reality demands specialist writing support. It takes industry knowledge and awareness of how people interact with AR. Most critically, you need writers who can explain it clearly. Goodman Lantern offers article content writing services built around these concepts, helping AR companies share their message with impact.
Learn MoreWhy Our Clients Love Working With Us
At Goodman Lantern, we become your content partner, not just your vendor. We dig deep into what makes your business tick and get to know the people behind your brand. This means content that fits your voice and connects with your audience. We also pride ourselves on being an article writing agency that delivers consistency across every piece we write and strategic thinking that grows with your business.
"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."
"We have an ongoing work relationship with Goodman Lantern's content team who provide original travel and lifestyle articles for our magazine. They create highly engaging, well-researched and informative travel and lifestyle articles for our HNI members and website visitors.”
"The client is happy with the quality and speed of response they receive from the team at Goodman Lantern. They appreciated the agency's expertise and willingness to look outward to make sure they provided the client with the best information"
"Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Why GL For Article Writing?
As a professional article writing agency, Goodman Lantern’s expertise ensures your content is clear and concise, and that it builds authority. This kind of content positions your brand as the go-to expert and builds trust with your audience.
Native-English Content Writers
Our first-language English writers have a wealth of experience producing top-quality copywriting articles. Many also have years of expertise writing for specific verticals, so you can expect expert copy that promotes credibility and delivers tangible marketing results.
SEO Experts
GL is a leader in search engine optimization. Our team’s in-depth research helps you target the right keywords to meet your business goals. We also track rankings and adjust strategy based on what works.
High Conversion Rate
Our experienced team of writers means you get content that turns readers into customers and that drives ongoing engagement and conversions. We also test different approaches to pinpoint the content strategy that delivers the highest conversion rate.
A Thorough Approach
Our quality article writing services are grounded in solid research and verified facts. This ensures your brand is always positioned as an authoritative, trustworthy source, and safeguards your reputation.
High Content Standards
Content is assigned to writers based on expertise, and passes through a rigorous review process, including rounds of editing and revision. We also build up a dedicated knowledge base for each client, keeping your content on-brand and firmly in your company’s voice.
Personal Attention
Your dedicated project manager gives you a single point of access to the broader team. Your PM keeps projects moving forward, ensures deadlines are met and provides regular project updates.
Articles FAQs
What are quality article writing services?
Quality article writing goes beyond basic information sharing. Professional writers research your industry deeply and create content that addresses specific problems your prospects face. This strategic approach translates into copywriting articles that rank better in search results and convert readers into customers because they provide genuine value rather than generic information.
How does article writing improve organic traffic?
Well-written articles target keywords your customers search for. When you publish content that answers real questions, search engines recognize its relevance and rank it higher – especially as AI Overviews become more prevalent. Over time, these authoritative articles bring steady traffic without ongoing advertising costs, with each piece becoming a long-term asset that continues attracting qualified prospects.
Can article writing really build brand authority?
Absolutely. High quality articles and thought leadership pieces showcase your deep understanding of industry challenges. When you consistently publish insightful content, people also start seeing your brand as a trusted expert, which builds authority and subtly positions your solutions as the logical next step for informed buyers.
How long before I see marketing results from article writing services?
Most businesses see initial traffic improvements within 60 to 90 days, with significant growth occurring over six months to a year. SEO is a long-term strategy, but articles provide lasting value unlike paid advertising that stops working when you stop paying. The key is consistency and quality rather than expecting overnight results.
What topics should our articles cover?
Focus on problems your customers face before they buy from you. The best articles educate prospects during their research phase while subtly demonstrating why your approach works better than alternatives. Work with your article writing agency to avoid overly promotional content that reads like advertising.
How often should we publish new articles?
Frequency, quality and consistency are all important factors in making your content a success. Publishing regular, high-quality articles beats sporadic bursts of mediocre content. It also signals to search engines that your site is current and relevant, making it more likely you’ll be cited by AI.
Get in Touch
Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing