Originally published November 22, 2021 , updated on January 23, 2023
Goodman Lantern can help enliven the way you approach content. Our consumer goods and services writers infuse new energy into your content marketing and help you stand out from your competitors.
The Consumer Goods and Services Industry Is Adapting to the Digital Age
Moving retail and marketing operations online is not a new trend in the Consumer Goods and Services industry. But it has gained more momentum in recent years with more customers getting comfortable with shopping online.
To succeed in the digital landscape, businesses must find new ways to reach out and attract customers. The right content can ensure that your product or service does not get lost in the online space and open up your company to a new audience.
Expand Your Business Offline and Online With the Right Content
Here are just some of the ways in which content can help your Consumer Goods and Services brand grow.
Be it product descriptions, advertising copy, or article writing – high quality content forms the backbone of a business’ digital marketing strategy.
Engaging content boosts traffic to your website leading to high conversion rates at a lesser cost to your business.
Customers are hungry for good content. Putting effort into creating valuable and memorable content is a great way to stay connected to your customer base.
Creating a community of loyal customers and making them excited about your product or service is crucial to sustain growth. Consistent and captivating content ensures just that.
How Can We Help You Grow?
Goodman Lantern creates premium content that captures your company’s voice
We take the time to understand your consumer product and the people behind it and write content that portrays your brand accurately.
We create organic growth in website traffic and sales through SEO content
We save you money by using our expertise in SEO to generate an organic increase in clicks and views.
We have substantial experience writing for the Consumer Goods and Services sector
We use our experience in consumer goods and service writing to understand what the audience needs and position your product as an answer to that need.
We help you navigate multiple content platforms and channels
We push content through channels that are best suited for your company and your customers.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.Jeremy Rocher (Marketing), AutoStore
Whenever we've provided feedback or suggestions they have always been receptive and open to making changes.Head of Content, A Small World
Their project management system blew me away.Owner, RCR Investments
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Consumer Goods Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
We have built a wide network of native English content writers with extensive knowledge in various fields. They lend their unique talents and perspective to our consumer goods writing services and help craft content fit for a vast and varied demographic.
SEO tactics help your website rank higher in search engines. We craft content with SEO and industry appropriate keywords and ensure that your content gains maximum online visibility.
High Lead Generation
Our team writes captivating and persuasive content that makes potential customers click on your site and result in high lead generation.
Experts at What We Do
We use a blend of data driven research, industry knowledge, and innate creativity to write content that excels. Our versatile consumer goods writing services amplify your brand, increase sales, and share your story without compromising on quality.
Ahead of The Trends
Our team is always coming up with new and creative ways of generating and distributing content. In addition to improving our writing and storytelling skills, we also regularly update our knowledge base to stay ahead of the trends.
We credit our long standing business relationships to our commitment to providing personal attention to our clients. We assign a specially selected team and project manager to your company, who work together to meet deadlines and deliver great results.
Consumer Goods & Services FAQs
What do your Consumer Goods content writing services include?
Consumer Goods & Services cater to a wide demographic. So, our consumer goods writing services are just as versatile. At Goodman Lantern, we have a team of writers and editors from around the world. We work together to write content that resonates with a universal audience.
Our team crafts content that appeals to your target audience and leaves an impact on them. By distributing content effectively and making it accessible to a diverse group of people, we give you the competitive edge you are looking for.
What types of Consumer Goods & Services companies do you work with?
We work with a comprehensive range of Consumer Goods & Services companies. The sector itself is a vast one with various subsections of food, clothing, vehicles, electronics, and appliances, amongst others.
Our clients come from several parts of the industry – fast-moving consumer goods, eCommerce, technology, engineering, and more. We have helped a power tools company with engaging product descriptions. We have written blogs and brochures for tech start-ups. No matter the project, our strategies are always adapted to meet the needs of our clients and the demands of their vertical.
What do Goodman Lantern’s Consumer Goods content writers bring to the table?
Our consumer goods content writers are in touch with the issues and wants of the customer. They carry out in-depth research into the customer base, their buying patterns, and the larger industry trends.
This helps them craft a content marketing strategy that is optimised for your target audience. They write content that offers them relevant information of value. This helps you build a trusting, meaningful relationship with your customer base.
What Consumer Goods & Services blog topics are your writers familiar with?
Blogs are an effective marketing tool because they can be what you want them to be. In today’s tech-savvy age, most consumers research online before buying something. Your blog can include product reviews and comparisons that educate and engage the customer. Customers also remember and trust companies when they relate to them. A blog that uses moving storytelling to share your brand’s journey and values is sure to resonate with them.
Publishing a steady stream of blogs is a great way to share high-quality, credible content that shows your knowledge of the industry. Most of your customers get their information online, so why not offer it readily to them?
How would you increase traffic to my website?
Content is the most effective tactic in increasing traffic to your website. When it comes to creating organic traffic, quality matters more than quantity. You do not need to fill your website pages with endless information. As long as it is accurate and relevant, the search engines will do the job for you.
Our team is made up of SEO experts that boost traffic to your website through high-quality lead generation. We research industry-appropriate keywords to rank your page higher. We write content that is catchy and persuasive that inspires a passive audience to become active customers. Thus, our consumer goods writing services include creating optimised landing pages, pillar pages, emails, blogs, and more.
How does high-quality content help my business?
Content forms the backbone of any digital marketing strategy. It helps you present your brand in a consistent manner across multiple channels and platforms. Having captivating content at various steps in the sales funnel ensures that you hold your customers’ attention until the point of sale.
Consistent content can also help you raise website traffic, conversion rates, and net revenues. It is a cost-effective tool with an attractive return on investment. However, high-quality consumer goods content writing requires time, effort, and expertise. So, why not let the experts take care of it?
How do I get started?
Learn more about our consumer goods content writing services today! Book a call with us and find out how we can help grow your Consumer Goods & Services business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.