Originally published October 31, 2022 , updated on March 21, 2023

Published Date: The date when the blog went live on GL website. Updated Date: The latest date when the GL Content team updated this blog.

Grow Your Business With China’s Top Content Marketing Agency

Elevate your business in China with a world-class content marketing experience that engages customers, improves brand awareness, and boosts revenue.

Our Expertise

Blog Writing Services

Blogs are a great way to offer informative and insightful content to engage your target audience. As a top-tier digital content marketing agency in China, we can generate a consistent stream of premium blog content. Depending on your needs, our team of writers and editors can produce large volumes of blogs without compromising on quality. 


Our blogs are written after rigorous research, ensuring that they offer credible information and a unique perspective. This helps us write premium content for a variety of industries. No matter your sector, we have a team of expert blog writers and industry experts for you. 

Article Writing Services

Articles form the bulk of any company’s content marketing strategy. We use articles to spread accurate information on the brand and its products and services. In this way, we’re able to help you develop a recognisable brand and establish authority in your field. 


When customers can rely on your business to give them credible information, it goes a long way in building trust. Our article writing services help you share relevant information and distribute it to channels where it’s likely to reach your target audience. By informing your readers with high-quality articles, you increase the likelihood of converting them into your customers.

Whitepaper Writing Services

Whitepapers are a valuable form of technical content. They serve as long-form pieces that offer in-depth information on a specific topic. This allows businesses to dig deeper into trending topics in their field and provide valuable insights. 


Whitepapers aim to educate and engage customers interested in your company or industry. That’s why our whitepaper writing services include data and research. We share knowledge to establish your company as a true thought leader in your field that builds customer trust and encourages them to pay attention to your brand and products.

Web Content Writing Services

Most customers research a business online before buying a product, making a company’s website a key factor in customer acquisition and retention. The style, tone, and composition of your website content determine how your customer views your brand and what information they take away from it. 


As one of the best content writing agencies in China, website content is our superpower. We craft attractive landing and pillar pages to validate your service offering. Pairing this with persuasive call-to-actions (CTAs), we inspire action like buying into your services or becoming a subscriber.

Brochure Content Writing

Brochures are an underrated piece of content. Hard copy brochures are handy in physical spaces such as stores, offices, trade shows, and other events. Online brochures are also useful for virtual events, emails, and landing pages. 


Our brochure content writing services create exceptional brochures that are crisp and compelling. From writing succinct copy to designing the final layout – our team takes care of everything. We know how to present information in an attention-grabbing way that informs and interests your target audience.

SEO-Optimised Content Writing

Search Engine Optimisation is the backbone of any digital content strategy. It is the process of using a mixture of on-page and off-page tactics to improve your website’s ranking on search engine result pages. The higher your ranking, the more likely a potential customer will click on your website page. Thus, SEO improves organic website traffic and lead generation.


As the best content writing company in China, we offer top-tier SEO services. Whether you need Local SEO to improve lead generation in your community or Global SEO to expand your company’s reach – we are the agency for you.

Grow Your Business With Our Digital Marketing Services

SEO Services

As a full-service content writing agency, we offer SEO services to improve your website’s online visibility. We cover different SEO services, including keyword research, on-page optimisation, and off-page optimisation.


Our SEO services consider all different factors to help you build a better online presence. From getting your content in front of the right people to creating a great user experience, our team can help you grow your business with top-notch SEO services. We take the time to research your website’s current SEO status and your brand’s needs. Following that, we build a tailored SEO strategy to help you achieve your specific goals.

Inbound Marketing Services

Marketing today is so much more than ads. Instead of bombarding audiences with information and sales deals, inbound marketing takes a delicate but strategic approach. For us, it is an art and a science. We back our creativity with research to create a content marketing strategy that engages your target audience and keeps them coming back. We use it to build brand awareness and drive traffic to your website. 


Our inbound marketing services include content creation, email marketing, social media, and more. We find the ideal mix of content for your brand and create an omnichannel content strategy that resonates with people on an emotional level.

Content Distribution Services

Simply writing great content is not enough in today’s saturated online space. You also need to ensure that your content reaches your target audiences. This makes content distribution an essential part of any online content marketing strategy. It ensures that you attract new customers and generate leads when you publish high-quality, engaging articles and videos. 


We offer a range of content distribution services to help you reach new audiences and maximise your visibility. We build a tailored strategy to share and promote your content on various platforms. We study where and how your customers consume their content and adjust your content distribution accordingly.

Graphic Design Services

Images have the power to leave a lasting impression, and we consider good graphics essential for any successful campaign. Thus, graphic design services are crucial for businesses that want to make an impact and stand out from the crowd. Not all brands have the time or expertise to create original graphics from scratch. But with the services of Goodman Lantern, that’s no longer a problem. 


Our graphic design services make your brand appear professional and appealing through powerful and attractive graphics. We use graphics to build a cohesive visual style that your audience will remember. With the addition of professional graphics, your brand recognition goes up significantly, and so do your sales.

Translation & Localisation Services

If you have global ambitions for your business based in China, you’ll want to expand to international markets and engage local audiences. This requires you to speak the same languages as your target audience, supported by insight into the local culture. 


Our translation and localisation services help businesses adjust their marketing content to maximise engagement with their target customers worldwide. Being the best content writing company in China, and with the help of an international team, we are uniquely positioned to help your business achieve lasting global success.

Strategy and Planning Services

If you are growing your business, it’s essential to have a thought-out marketing plan. This can include marketing goals, target market research, a complete content strategy, and a social media plan. Our strategy and planning services help with precisely that. 


We offer content strategy, brand strategy, and social media strategy services.  We also cover content and technical audits to help plan the best course of action based on your company’s and industry’s existing data. In addition, we offer an array of platform-based marketing services for Instagram, LinkedIn, Youtube, Twitter, and Facebook.

How GL Fits Into Your Local Chinese Business

Using Goodman Lantern’s digital content marketing agency will help demonstrate your value. We are an international content marketing agency with a knack for balancing our global insight with local services.

There are many reasons why your local business can benefit from hiring us as your content writing agency. With a globalised team of content marketing experts specialising in writing, editing, research, design, SEO, and more, we are well-equipped to help you reach the perfect local audience. We combine local knowledge with global standards, all backed by decades of experience in writing for a wide range of industries.


We believe that content isn’t just about selling products. It’s about connecting with target customers and building lasting relationships, and we want to help you achieve that.

What Our
Clients Say

We have more than 100 happy clients.
Here’s how we’ve helped them grow their businesses.

Industries We Serve


Goodman Lantern is a content writing agency that helps SaaS companies in China grow their business by creating engaging content that drives user engagement. We help SaaS businesses reach their target audience and grow their customer base.


Our SaaS content services include everything from content creation to distribution to analysis and reporting. We guide you in the best ways to promote your company’s product or service through various local channels. This helps you reach local audiences and build meaningful relationships with potential partners and customers.


We offer specialised content marketing services for telecommunication businesses in China. Our core expertise is in creating high-quality content assets, from press releases to blog posts and newsletters. We help companies build their online presence by providing on-site engagement as well as social media optimisation. 


We help telecom companies increase online visibility and customer engagement on a global scale and within their existing community.

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Augmented Reality (AR)

Goodman Lantern offers tailored content marketing services to AR companies in China. We help create and publish valuable, engaging content for your target audience. Our content marketing is all about creating high-quality, shareable content that speaks directly to your audience.


We help you build brand awareness, attract new customers, and generate leads. Whether your AR company is in its early stages of development or an established enterprise – we will meet you where you are and help you build your marketing strategy.

Why You Should Work With Our China-Based Team

Goodman Lantern is a content marketing agency that specialises in creating high-quality, engaging content for China’s booming markets. We pride ourselves on our ability to craft valuable and relevant content that leaves a lasting impression. 


We have helped numerous brands across the country to grow their online presence and increase customer engagement with original, compelling content. Our expertise lies in working closely with our clients to develop long-term content plans that reflect their brand values and business goals.


We are a full-service digital content marketing agency. This means we can cater to all your content marketing needs. From social media campaigns to blog posts to whitepapers – you can rely on us for every content need,  big or small. In addition to producing high-quality copy and graphics, we also offer a range of services, including SEO, translation and localisation, video marketing, and Hubspot management.

Our expert China-based team has experience working on both B2C and B2B clients, and we can provide custom solutions tailored to your needs and goals.

We take pride in providing exceptional service and creating lasting relationships with our clients. As the best content writing company in China, we can help you reach your marketing goals.

The Bigger Why That Drives Us