Category Description
Writing Services

Attract organic purchase-ready traffic to your website through our value-added category description writing services.


Describe a group of products or services

Category descriptions are often used on e-commerce websites but are not exclusive to them. They are used to describe a group of products or services. Category descriptions host numerous product pages and therefore should offer a specific, clear, and brief overview of those products.

For example, a website selling women’s shoes would generally group them based on style or trend, such as heels, stilettos, wedges, boots, sandals, and so on. Each group’s web page must have category descriptions to avoid disappearing on search engines. When SEO principles are applied correctly, a category description directs organic traffic to the website, saving the business numerous resources.

Grouping your products or services into category pages creates a structure that contributes towards a consumer-friendly user experience and improves your product and website’s visibility on the internet. The easier your products or services are to find on the Internet, the faster and more affordable it is to generate sales.

Goodman Lantern has the proven SEO skills and a team of experienced writers ready to offer their creativity to bring your products or services a unique vitality to attract eager, purchase-ready visitors to your website.


Why do You Need this Service?

Goodman Lantern has experience writing category descriptions for many companies across a wide scope of industries. Our category description writing service ensures all content gives the important information, uses persuasive language, and attracts organic traffic.

Accurate descriptions give visitors confirmation that they have indeed clicked the correct link to arrive at the correct place. Using creativity to highlight benefits or best features of grouped pages is likely to entice visitors to stay on the page.

A customer on a product page has essentially already started the purchase process, however, they may still change their mind between then and payment confirmation. A creatively written category description must capture the attention of a customer, highlight key features relating to the group of products and drive consumers to make a purchase.

Together with our customers, we make sure our category description writing service works to attract organic traffic and improve user experience to encourage customers to buy.

Industries We Serve



Your industry is complex, but your category descriptions don’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Learn More


Crafting audience-appropriate content for the telecoms industry is one of our key strengths. We secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

Learn More

Banking, Finance and Insurance

We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.

Learn More
IT & Software

IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We create content to convey these messages to existing customers while also getting you noticed by new customers.

Learn More

Augmented Reality

As Augmented Reality businesses know, their products and services are truly versatile. They can be used for several purposes in a variety of industries. Goodman Lantern’s Category Description Writing Services highlight your products and their many uses through clear and catchy content.

Fueled by in-depth research and thorough understanding, we break down the complex features of your Augmented Reality products in crisp, jargon-free text. Combining it with the latest SEO techniques and industry-appropriate keywords, we ensure that your product pages see a boost in organic traffic, quality lead generation, and high conversion rates.

Learn More

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.


"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."

Jeremy Rocher

(Marketing), AutoStore

"Their project management system blew me away.”


RCR Investments

"The communication is excellent and I receive responses within 24 hours."

Online Marketing Manager

Flatworld Solutions

"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”



Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman
Lantern delivers easy to understand and authoritative writing services.
Through our services, we position your brand as an industry leader
among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.


SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Category Description FAQs

bottom-blob What Product & Category Descriptions services do you offer?

As stores shift online, they rely on website content to impart valuable information to their customers. Product and category descriptions play an integral role in generating sales within web content. Goodman Lantern crafts compelling and informative product descriptions that positively influence a buyer’s decision.

We write thoughtful and concise product descriptions that improve sales metrics and conversion rates. We also boost dwell times to keep the reader interested in your product, thus improving SEO and online visibility.

bottom-blob What types of companies do you write Product & Category Descriptions for?

Every business requires product and category descriptions. However, their requirements vary. Some businesses need technical product descriptions to win their customers’ trust, while some prefer personal and persuasive writing that makes customers like their offerings.

Our content writers take the time to understand your brand’s voice and the needs of your audience to craft product descriptions that excel. A variety of clients has employed our services. Our diverse clientele comes from SaaS, Telecom, IT and Software, Banking and Finance, Retail, Health and Wellness, and several other fields.

A leading power equipment company recently used our copywriting services to optimise their product descriptions to boost sales and revenue.

bottom-blob What does a great product description look like?

A great product description describes and explains the features and benefits of your product. It anticipates what information your audience needs and provides easily scannable points.

Product descriptions must be easy to read, thorough, and persuasive. They need to engage the audience’s emotions and imagination, showing them the value of your product or service and nudging them towards a purchase.

This may seem like a tall order for a short piece of content to achieve, but we know it can be done with the help of professionals.

bottom-blob How do you measure the success of your Product & Category Descriptions?

Successful product and category descriptions inspire sales. This can be measured with increased conversion rates and decreased cart abandonment. If your information is accurate, you would also see lower return rates and fewer queries from prospective customers asking for clarification.

SEO product descriptions also help improve page ranking and organic website traffic

bottom-blob How do high-quality Product & Category Descriptions writing services help my business?

High-quality product descriptions show rather than tell. We have various strategies to hook customers and get them interested and impressed. A popular one is storytelling. We emphasise what makes your products unique and show that to your customers using captivating narratives.

As professional content writers, we also know when to stop. Too much text, and the reader might lose interest. Too little text, and they might not get hooked. We have gained the experience and expertise to hit the right balance every time.

Thus, product and category description writing services study buyer personas and your industry niche to create product descriptions that fit well with your website design and overall content marketing strategy.

bottom-blob How do I get started?

Book a call with us today and find out how our Product & Category Descriptions services can help you grow your business. Reach us at +44 3300270912 or email us at


Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


    Scroll to Top