Originally published December 4, 2021 , updated on January 23, 2023
Goodman Lantern’s Legal writing services can help you take a proactive and strategic approach to your marketing. We help strengthen the connection between you and your audience with persuasive, high quality content.
New Disruptors Are Reshaping The Legal Sector
With the rise in legal technology, remote working, and innovative start-ups – the legal sector is seeing a lot of changes. The dynamic and disruptive nature of the market has allowed creative solutions and ideas to come to the forefront. This has brought more players into the game.
Customers have more options than ever when it comes to legal services. Businesses are striving to stay competent and cost-effective for their clients. But that is not enough. They need to communicate with their audience as well. Content can help bridge that gap and show your audience the value you can bring to their lives.
Legal Content Writing Has A Lot Of Undiscovered Potential
Here are just some of the ways in which content can help your Legal business grow
The Legal industry is waking up to the benefits of authentic and valuable content. It is an effective way to attract potential customers and retain existing ones.
Companies are using meaningful content to boost trust and build long-term relationships with their customer base.
By sharing relevant and useful content on legal matters, firms can show that they understand their customer’s problems and have the necessary solutions for them.
Timely and well-placed content can relay important information on the legal business and raise their online visibility.
How Can We Help You Grow?
Goodman Lantern uses data driven content strategies
Our marketing strategies are driven by data and research. We use them to effectively generate attractive content and share it with your audience.
We create appealing and accessible content
Our team of law content writers craft jargon-free content that shows your expertise in an easy to understand manner.
We offer a variety of Legal content writing services
From website landing pages to social media content, we use all the tools at our disposal to successfully market your services.
We craft personalized content to humanize your brand
In a market that is crowded with services, we get you noticed with high quality content that resonates with your brand, your story, and your team.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Whenever we've provided feedback or suggestions they have always been receptive and open to making changes.Head of Content, A Small World
Outsourcing everything to their company has been a big relief.Business Development Manager, Asian Pharmaceuticals
The communication is excellent and you receive responses within 24 hours.Flatworld Solutions
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Law Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.
Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
High Lead Generation
With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.
Experts at What We Do
Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.
Ahead of The Trends
We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.
No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
What do your Legal content writing services include?
The Legal industry has much to gain by sharing meaningful and relevant content. It is a way to forge new client relationships and deepen existing ones. Our Legal writing services combine our expertise in SEO and content marketing to help legal organisations grow their business.
We offer a wide range of content writing and marketing services that include everything from informative website landing pages to catchy social media content. Whatever your content needs are, we help you put your best case forward.
What types of Legal companies do you work with?
Be it a small law firm or a corporate legal department, everyone uses content in some form. We provide a versatile range of legal content writing that caters to clients from all sectors of the law.
Whether you are a litigation LLC looking to increase your brand awareness or an attorney of environmental law hoping to get the word out to the masses – our law content writers have your back.
What kind of content do I need?
The content you need varies on what your objective is. If you would like to promote your services to a wider audience, you may need memorable ad copy or press releases. If you are hoping to develop more meaningful relationships with your current clients, a monthly newsletter or emailer might do the trick.
More technical content such as white papers, case studies, business plans, and eBooks can help build your authority in the field. On a marketing level, blogs can help with brand awareness as well. A holistic marketing strategy often includes a combination of different content tailored to your goals.
How to differentiate between white papers and case studies?
A white paper is a specific, informational report that covers the rationale behind a proposed solution. These can be lengthy documents and are a useful medium to share your valuable insights into complicated subjects. Case studies are generally more concise documents that focus on a single study or real-life legal solution.
You can choose your preferred format depending on what audience you are trying to reach. White papers are aimed at potential clients looking for more information before getting into the business. It can help guide them through the sales funnel by building your brand. Case studies show your general legal savvy and are meant for top-of-the-funnel users.
What blog topics are your law content writers familiar with?
Blogs are a useful platform for sharing timely, curated content. It is a medium to show your clients that you understand their queries and can provide solutions for them. It also broadens your reach as you can target customers who are simply looking for information.
On your blog, you can share legal advice, discuss recent changes in the law, and highlight your firm’s best cases. Whether you need a comprehensive guide on how to find a lawyer in your area or concise listicles on the top three civil rights movements – our law content writers are more than up to the job.
How does high-quality content help my Legal business?
The legal landscape is shifting with a rise in new and disruptive solutions. Customers are turning online to get their information and innovative sites are readily providing that. As a result, customers have more options than ever before.
high-quality content ensures that your services do not get lost in a saturated market. Legal content writing helps promote your company to the right audience. Our law firm website content writing services can help increase organic traffic to your website with the latest SEO techniques. With consistent content, we can help you improve brand recognition and build long-lasting client relationships.
How do I get started?
Learn more about our Legal content writing services today! Book a call with us and find out how we can help grow your Legal business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Connect with us to take your Legal company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.