Centre for Excellence

Welcome to the Centre for Excellence at Goodman Lantern (GL), where
innovation thrives, transformative ideas take shape, and excellence becomes the
foundation for our success in the global B2B Content Marketing industry.

Introducing the Centre
for Excellence

Centre for Excellence (CfE)

The Centre for Excellence (CfE) is the driving force behind our commitment to innovation, growth, and excellence in the content marketing industry.

Established on May 1st, 2023, the CfE embodies a culture of creativity, entrepreneurial spirit, and technological advancements. Our vision is fueled by leveraging artificial intelligence (AI) and other recent technological advancements to propel GL’s business growth and shape the future of content marketing.

entrepreneurial mindset

We are guided by our three pillars: empowerment,
expertise, and an entrepreneurial mindset. Our multifaceted goals include assessing technology trends, developing and launching new products and services for our existing and future customer base, forging strategic partnerships with market leaders and experts, fostering creativity and innovation amongst our team members, and promoting a culture of experimentation and risk-taking to inspire others to follow suit.

innovation and surpass industry benchmarks

With an unwavering commitment to excellence, our team of thinkers and workers collaboratively works on harnessing cutting-edge tools and resources to drive innovation and surpass industry benchmarks. Together, we strive to achieve breakthroughs, disrupt the market with transformative innovations, and ultimately prepare GL to go public in 2030.

Welcome to the Centre for Excellence, where possibilities are limitless, and the pursuit of excellence knows no bounds.

Goals and Objectives of

Goals and Objectives

At the Centre for Excellence, our overarching goals are to drive innovation, expand GL’s market reach, and disrupt the industry through transformative products, services, and business models.

We measure our success by specific metrics such as revenue growth, market share expansion, customer satisfaction, and launching new products and services successfully.

We believe in setting SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals to ensure clarity and accountability. Through diligent implementation and regular progress tracking, we strive to improve continuously and meet or exceed our objectives.

Roles and
Responsibilities of Team

Each team and team member plays a vital role in achieving the goals and
objectives of the Centre for Excellence. Let’s explore the key roles and
their corresponding responsibilities:

entrepreneurial mindset

Raj Goodman Anand | AI and Marketing Expert

Raj, as our AI and marketing expert, takes the lead in driving the innovation strategy of the Centre for Excellence. With a wealth of knowledge and experience, Raj establishes and maintains external partnerships, providing thought leadership in the AI and marketing space. His expertise and visionary approach are instrumental in shaping the department’s direction.

Sachin Tomar

Sachin Tomar | Manager of the Centre for Excellence

Sachin’s primary purpose is to convert Raj’s vision into tangible and marketable products and services, eventually growing GL’s business and achieving transformative outcomes. He oversees the implementation of the department’s goals and objectives, ensuring they align with the company’s strategic vision.

Product Development Team

Product Development Team

Our skilled product development team is responsible for researching and developing new products and offerings. They collaborate with cross-functional teams to ensure seamless execution, delivering high-quality deliverables within specified timelines. Their focus on customer needs and market trends allows us to stay ahead in a competitive landscape.

Creative and Innovation Team

Creative and Innovation Team

Our creative and innovation team promotes a culture of creativity and innovation within GL. They encourage all the company’s team members to contribute new ideas and solutions, nurturing an environment where experimentation and risk-taking are embraced. By challenging conventional thinking, this team drives breakthroughs and sparks transformative innovation.

How Our Process Works

To ensure streamlined operations and efficient execution, we have
established well-defined workflow processes and procedures. These
processes guide our team members through the following steps:

Idea Generation

1. Idea Generation

Encouraging team members to contribute innovative ideas is the first step in our workflow. We facilitate brainstorming sessions and encourage cross-functional collaboration to generate diverse ideas and perspectives.

 Feasibility Assessment

2. Feasibility Assessment

Once ideas are generated, we evaluate their viability and potential impact. Through market research, competitor analysis, and feasibility studies, we ensure that the ideas align with GL’s strategic goals and have a strong chance of success.

           Prototyping and Testing

3. Prototyping and Testing

To validate ideas and gather feedback, we move into the prototyping and testing phase. Developing prototypes allows us to iterate and refine our concepts based on user insights, ensuring that our final products and services meet customer expectations.

 Development and Launch

4. Development and Launch

Collaboration with the product development and marketing teams is crucial during the development and launch phases. By seamlessly integrating new products or services into existing offerings, we maximise their impact and reach.

Monitor and Update

5. Monitor and Update

Constantly monitoring the functioning of our products or services by taking feedback from our customers and users. By taking care of updating them in a timely manner, we further strengthen our own core skills and give our customers exactly what they are looking for to grow their businesses.

We continuously seek opportunities to improve these processes and
procedures. Our team members actively contribute to identifying bottlenecks,
reducing inefficiency, and optimising workflow efficiency.

Innovation at the
Centre for Excellence

Innovation is at the core of what we do at the Centre for Excellence. Our
focus on leveraging AI and embracing emerging technology trends enables
us to stay ahead in a rapidly evolving marketplace. Our approach includes:

              Research and Development

Research and Development

Our dedicated research and development efforts allow us to continuously explore new product ideas, features, and enhancements. We position GL as a market leader by anticipating customer needs and aligning our offerings accordingly.

 Thinkers and Workers

Thinkers and Workers

We cultivate a team of individuals with diverse skill sets and expertise. We empower our team members to bring their innovative ideas to life by creating an environment that encourages critical thinking and elegant problem-solving.

          Vision Alignment

Vision Alignment

Understanding and aligning with the management team’s vision and strategic goals is paramount. By ensuring that our innovative initiatives contribute to the overall growth of GL, we strive to create a cohesive and forward-thinking organisation.

Tools and Resources

To support our innovative endeavours, we leverage various tools and resources.
These include:

              Research and Analytics Platforms

Research and Analytics Platforms

Market research tools help us gather valuable insights and identify trends that inform our decision-making. Data analytics platforms enable us to analyse and interpret complex data efficiently, enabling data-driven decisions and innovation.

 Collaboration and

Collaboration and
Project Management Tools

Effective communication and collaboration are crucial to our success. We utilise communication platforms to facilitate seamless teamwork, ensuring that ideas flow freely and projects progress smoothly. Project management tools help us track and manage our initiatives efficiently.

          Training and Skill Development Resources

Training and Skill Development Resources

Continuous learning and skill development are essential for driving innovation. We provide our team members access to online courses, workshops, industry conferences, and events that help enhance their technical skills and keep them abreast of the latest industry trends.

We encourage our team members to utilise these tools and resources
effectively, empowering them to innovate and enhance their performance.

Our Performance and
Improvement Plan

Performance management is integral to our department’s success. We believe
in fostering a culture of continuous improvement. To achieve this, we follow a
structured approach:

Performance Assessment

Performance Assessment

Regular evaluations of individual and team performance against defined metrics allow us to measure progress and identify areas for improvement. We provide constructive feedback and recognition for achievements, empowering our team members to reach their full potential.

 Identification of Improvement Areas

Identification of Improvement Areas

We encourage team members to actively identify areas for improvement. By fostering open communication and creating a safe space for idea-sharing, we ensure that everyone’s voices are heard. Team members play an active role in the improvement process, driving positive change.

          Implementation and Tracking

Implementation and Tracking

Collaborative efforts are key to implementing improvement initiatives successfully. We work together to implement changes, track progress, and measure the impact of the implemented improvements. This iterative process allows us to continuously enhance our performance and achieve better results.



We always strive to improve at every step in our endeavours in the Goodman Lantern’s Centre for Excellence. We do not sit on our past laurels and achievements. We believe that continuous improvement is necessary and is an effective way to become a global leader.



The Centre for Excellence serves as a hub for innovation, growth, and excellence at Goodman Lantern. By adhering to the guidelines and utilising the department template, our team members can set SMART goals, improve processes, and foster continuous learning.

Let’s embark on this journey together, driving innovation and achieving extraordinary results. By leveraging AI, embracing emerging technologies, and nurturing a culture of innovation, we will position GL at the forefront of the industry, delivering transformative solutions and exceeding customer expectations.

Together, we will shape the future.

Centre for Excellence FAQs

bottom-blob What is the Centre for Excellence at Goodman Lantern?

The Centre for Excellence (CfE) is a driving force behind innovation, growth, and excellence in the content marketing industry. It fosters a culture of creativity, entrepreneurial spirit, and technological advancements to shape the future of content marketing.

bottom-blob What are the goals and objectives of the Centre for Excellence?

The CfE aims to drive a culture of innovation, expand market reach, and disrupt the industry with transformative products and services. It measures success through revenue growth, market share expansion, and customer satisfaction.

bottom-blob How does the Centre for Excellence promote innovation?

The CfE encourages idea generation, prototyping, and testing to validate concepts. It leverages AI and emerging technology trends, cultivating a team of thinkers and workers to stay ahead in the market.

bottom-blob What tools and resources does the Centre for Excellence use?

The CfE utilises research and analytics platforms, collaboration and project management tools, and offers training and skill development resources to support innovation.

bottom-blob How does the Centre for Excellence promote continuous improvement?

Performance assessment, identifying improvement areas, collaborative implementation, and tracking are key components of the department's continuous improvement plan.


Get in Touch

We believe that real progress can be made when businesses adopt sustainable practices. As more organisations prioritise sustainability, we can all move towards a healthier future.

Goodman Lantern’s Sustainability Strategy Services can help your business make an intentional shift towards sustainable growth. Book a discovery call, and we’ll help you figure out your next steps.

Contact us

+44 3300270912 (UK)

+1 929 299-3999 (US)


27 Old Gloucester Street, London, WC1N 3AX

2235 West 23rd Street, New York

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Explore our brochure for more about our culture, processes, and content writing services.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)


“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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