Originally published July 28, 2023 , updated on August 4, 2023
Welcome to the Centre for Excellence at Goodman Lantern (GL), where innovation thrives, transformative ideas take shape, and excellence becomes the foundation for our success in the global B2B Content Marketing industry.
Introducing the Centre for Excellence
Goals and Objectives of Department
Roles and Responsibilities of Team
Raj Goodman Anand | AI and Marketing Expert
Sachin Tomar | Manager of the Centre for Excellence
Product Development Team
Creative and Innovation Team
How Our Process Works
1. Idea Generation
2. Feasibility Assessment
3. Prototyping and Testing
4. Development and Launch
5. Monitor and Update
Constantly monitoring the functioning of our products or services by taking feedback from our customers and users. By taking care of updating them in a timely manner, we further strengthen our own core skills and give our customers exactly what they are looking for to grow their businesses.
We continuously seek opportunities to improve these processes and procedures. Our team members actively contribute to identifying bottlenecks, reducing inefficiency, and optimising workflow efficiency.
Innovation at the Centre for Excellence
Research and Development
Thinkers and Workers
Tools and Resources
Research and Analytics Platforms
Project Management Tools
Training and Skill Development Resources
Our Performance and Improvement Plan
Identification of Improvement Areas
Implementation and Tracking
We have more than 100 happy clients.
Here’s how we’ve helped them grow their businesses.
“Working with Goodman has fully exceeded my expectations. They really took the time to understand the brand and have been thoughtful in coming up with appropriate social content. My content team has been flexible and, frankly, just a pleasure to work with.”
“We’re delighted with our collaboration with Goodman Lantern. They’ve always delivered the content on time and have been extremely responsive to all our requests.”
“The professionalism of the team is outstanding. Their communication is always open and honest. They’re always proactive and forthcoming with new ideas to help us achieve our desired results. The project outcomes so far have been fantastic and exceeded all
“I was very pleased with the professionalism and punctuality of GL’s content team, especially in response to my requirements for something unique and conversation triggering rather than the standard cookie-cutter content.”
Centre for Excellence FAQs
What is the Centre for Excellence at Goodman Lantern?
The Centre for Excellence (CfE) is a driving force behind innovation, growth, and excellence in the content marketing industry. It fosters a culture of creativity, entrepreneurial spirit, and technological advancements to shape the future of content marketing.
What are the goals and objectives of the Centre for Excellence?
The CfE aims to drive a culture of innovation, expand market reach, and disrupt the industry with transformative products and services. It measures success through revenue growth, market share expansion, and customer satisfaction.
How does the Centre for Excellence promote innovation?
The CfE encourages idea generation, prototyping, and testing to validate concepts. It leverages AI and emerging technology trends, cultivating a team of thinkers and workers to stay ahead in the market.
What tools and resources does the Centre for Excellence use?
The CfE utilises research and analytics platforms, collaboration and project management tools, and offers training and skill development resources to support innovation.
How does the Centre for Excellence promote continuous improvement?
Performance assessment, identifying improvement areas, collaborative implementation, and tracking are key components of the department's continuous improvement plan.
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