What Is Transcreation?
Transcreation is flexible, so the approach changes for each new piece of content. Typically though, specialist writers trained to produce content for multiple languages take this on.
These services are creative in nature. As such, businesses don’t need to provide writers with a complete piece of content. In fact, they only need a brief of the desired message and details about the new audience.
Difference between Transcreation and Translation
Any business with a portfolio of website and social media content should have an established brand identity. Transcreation ensures that this comes across to audiences in a new language. For example, if a business’s content employs humour, transcreation ensures that jokes connect with the new audience.
You can use translation for any type of website copy. However, transcreation is a better fit for a business’s marketing strategy. With transcreation, your content quality is uplifted, and your company is more likely to connect with new audiences and potential customers.
Why You Need Transcreation Services
The benefits of transcreation services go far beyond quality control. Adapting marketing content to a new language requires a nuance that transcreation can provide. Indeed, transcreation appeals to a new audience by recognising their needs.
In essence, transcreation helps businesses with a valuable marketing objective – lead conversion. When a brand consistently demonstrates it understands its audience’s priorities, it helps build trust. In turn, this can persuade potential customers to take actions beneficial to the business.
Conversely, creative content that’s translated word for word can come out clunky. Readers won’t appreciate the extra effort it takes them to consume a piece of content. In turn, this can create a poor reputation for your business. This can be particularly damaging when entering a new market. Transcreation services work to reduce this risk by showcasing that businesses care about their new audience.
What Kinds of Content Need Transcreation?
Transcreation services can benefit any type of content that aims to speak to an audience more personally. A good transcreation agency can evoke an emotional response through content.
Exciting language, imagery, and style can all assist a text’s appeal to new readers. Even well-crafted content can fall flat if it isn’t easy to read or comprehend. Transcreation services help ensure that entertaining elements populate a business’s content without being lost in translation.
We’ve identified the following as kinds of content that need transcreation:
How It Works
How Transcreation Services
Grow Your Business.
Appeals to Your Audience
An audience is more likely to see a brand’s value when content has been designed for their native language and culture. For instance, a blog may reference an industry problem unique to a certain area. In this way, transcreation services emphasise to consumers that a business values them just as much as their domestic customers.
Emphasises Your Conviction
Using linguistic skills, transcreation writers can produce highly emotive content. Translation may not always reflect the gravity of the message a business is trying to convey. Transcreation identifies the right words and phrases to do this. Showing conviction can be a powerful way to persuade readers.
Connects with Your Audiences
For international business models, accessing new audiences can be difficult if they compete with local brands. Transcreation services, however, aim to strengthen the level of connection between the business and its new audience. Adopting a culturally appropriate voice makes a brand more relatable for those consumers.
Increases Your Sales
Transcreation services are highly tailored, which means they’ll likely be successful in gaining new customers’ attention. These services offer value to new audiences through information, entertainment, or a combination of both. In our experience, higher audience engagement typically leads to higher sales.
Although transcreation can be subjective, it comes with many checks and balances for businesses. Content that’s been through these rigorous processes generally remains consistent, in messaging and quality, over time. Reliable content can signal to consumers that a business is worth trusting.
Why Should You Choose Us?
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
HubSpot COS Development Services FAQs
Transcreation services are typically charged by the hour. However, the rate will vary depending on the transcreation company. Agencies will also consider the type of content you want to create, the number of pieces, and the duration of services.
You should use these services at any point when you’re looking to create content for a new global audience.
A simple way to check the quality of transcreation services is to compare two copies of the same text side-by-side with one in a different language. If the meaning is consistent, it likely means that the writer has done a satisfactory job.