What are Marketing Consulting
A marketing consulting company can offer various services, often customising its offerings to the client’s needs. This includes market research, competitor analysis, and pricing strategies.
To keep up with the digital age, many agencies also offer a wide range of digital marketing services, such as blogs, email, and social media marketing. By leveraging their expertise and experience, marketing consulting services help businesses achieve various marketing objectives, like increasing brand awareness, improving customer engagement, and boosting thought leadership.
Why Your Business Needs Marketing
Professional marketing consultants provide invaluable support in many ways. They offer objective advice on your marketing strategies and recommend solutions to shortcomings. They can also assist you in developing and executing effective marketing campaigns tailored to specific target audiences.
Investing in the best marketing consultants can help you enhance your brand reputation, attract and retain customers, and drive long-term growth and success.
Benefits of Marketing Consulting
Save Your Time
Marketing consulting services provide expert guidance and support in creating and executing marketing strategies. This can help you avoid the trial-and-error approach to marketing, saving time and resources. Professional marketing consultants can also handle time-consuming tasks such as market research, analysis, and campaign development, allowing you to focus on core operations.
Bespoke Recommendations and Solutions
Professional marketing consultants offer specific insights into various aspects of marketing, such as branding, social media, and advertising. With their extensive experience and industry knowledge, you receive tailored recommendations and solutions that meet the unique needs of your business. This specialised expertise can help enhance your marketing efforts and achieve better results.
Benefit From a Third-Party Consultant
Having a third-party professional marketing consultant can give you an unbiased perspective on your marketing strategies. Consultants can identify blind spots that you may have overlooked. They can evaluate campaigns thoroughly and provide practical feedback to optimise your performance.
Hiring a marketing consulting company gives you flexibility in the scope and scale of your marketing efforts. You can work with consultants on a project basis or engage in ongoing partnerships, depending on your specific needs and budgets. This flexibility allows you to scale marketing efforts up or down as needed and adjust strategies in response to changing market conditions.
Streamline Your Company Procedures
Marketing and advertising consulting services provide a systematic approach to marketing. They can identify inefficiencies and develop processes that reduce costs and save time. They are also versed in best practices and tools to optimise your marketing operations and workflows.
Create Better Marketing Content
The best marketing consultants help brands share exceptional content that converts. They dig into target-audience preferences, market trends, and competitive benchmarks. They offer guidance on new content strategy, messaging, tone, and style, as well as gauge the effectiveness of existing content. This expertise can help you produce compelling content that drives customer engagement.
A marketing consulting company can help increase return on investment (ROI) by optimising marketing strategies to maximise revenue. They can identify opportunities to raise profits through targeted campaigns, pricing strategies, and customer retention programs. They can also analyse ad spend and campaign development to minimise costs. This holistic approach can help you achieve greater profitability and ROI.
Build Your Brand's Influence
Professional marketing consultants can develop effective strategies to increase your brand visibility, engagement, and loyalty. They can help you establish a unique brand identity and value proposition. These consultants can create effective messaging, improve your brand positioning, and strengthen your brand influence.
Measure Your Marketing Results
The best marketing consultants help measure performance metrics and analytics to help you evaluate the effectiveness of your business marketing campaigns. They can develop customised tracking systems that monitor key performance indicators and provide actionable insights for improving ROI.
Enjoy Greater Customisation
Marketing and advertising consulting services can create customised marketing campaigns that meet your unique needs and preferences. They can develop marketing strategies that resonate with your target audience. Using the proper messaging, channels, and tactics, they can engage potential customers with relevant and engaging campaigns.
Manage Your Marketing Spend Control
The best marketing consultants can be invaluable in budget planning. They can analyse marketing expenses and check for overspending. Their expertise can help minimise savings without sacrificing results. They can also find the most effective marketing channels for a given budget, helping you better allocate resources and achieve more significant ROI.
Witness a Consulting and Marketing Transformation
Marketing consulting companies can provide a holistic perspective to marketing that aligns with business objectives and goals. They can help you implement far-reaching marketing changes that integrate well with other business functions, such as sales and operations, to support organisational transformation.
Our Marketing Consulting Services
Why Should You Choose Goodman
Goodman Lantern is a leading marketing consulting company that gives businesses access to top-notch marketing solutions. Our team of professional marketing consultants has years of experience developing and implementing successful marketing strategies across various industries.
By working with us, you can benefit from our in-depth knowledge of industry trends and consumer behaviour and our ability to develop effective marketing campaigns tailored to your unique needs and goals.
Industries We Serve
At Goodman Lantern, we have extensive experience providing business marketing consulting to software-as-a-service (SaaS) companies. We have worked with numerous SaaS companies of various sizes and types, helping them to develop and execute successful marketing strategies. Our SaaS professional marketing consultants can handle everything from running a website audit, recommending SEO solutions, and curating a multimedia content strategy. Our team understands the unique needs and challenges of the SaaS industry. This allows us to develop tailored marketing plans designed to help SaaS companies achieve their goals, like increasing their customer base, improving brand recognition, or increasing revenue.Learn More
Our professional marketing consultants can provide insights into the latest trends and technologies in the industry, helping telecom companies stay up-to-date and competitive. Our professional Telecom marketing consultants thoroughly research your niche vertical, analyse your competitors, and understand your target audience. This helps us approach email marketing, SEO strategy, and any other task with a solid and holistic understanding of your needs. We can help optimise your marketing campaigns and improve ROI. Working with our professional marketing consultants can help telecom businesses increase their revenue and customer base.Learn More
Virtual & Augmented Reality
In the rapidly evolving augmented reality (AR) industry, your business needs to entice and engage customers. Our team of AR content experts are trained to stay updated on market changes and execute adaptive marketing strategies tailored to your business needs. We can create content experiences that resonate with your audience and differentiate your brand from competitors. Our AR business marketing consulting can help you stay ahead of the curve in this space by providing insights into the latest AR trends and technologies.Learn More
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
Marketing Consulting Company FAQs
Marketing consulting services are hired by businesses of all sizes and across all industries. Whether a startup, small business, or large corporation, a marketing expert is an invaluable asset. Any business looking to improve its marketing strategies and achieve its business goals can benefit from working with a marketing consulting company.
Marketing consulting services can help your business by providing expertise in market research, campaign planning and execution, social media management, SEO, content marketing, and more. These services can assist with developing and optimising your brand messaging and positioning, improving your website and online presence, and creating compelling marketing content. Ultimately, working with a marketing consulting company can help your business increase its visibility, generate more leads, and boost sales and revenue.
If you are unsure if your business needs a marketing consulting company, there are a few signs to look out for. If you struggle to increase sales, attract new customers or retain existing customers, marketing consulting services can help identify the root causes and create a plan to address them.
If you lack in-house marketing expertise or your marketing team is overwhelmed, a marketing consulting company can provide the necessary support and knowledge to improve your marketing efforts. Lastly, if you’re looking to expand your business, launch a new product, or enter a new market, a professional can help create a strategic plan to achieve these goals.
When hiring marketing consulting services, look for a company with extensive experience in your industry, a strong track record of success, and excellent communication skills. Ensure the company understands your business goals and can provide a customised plan to meet them.
Get in Touch
Connect with us to take your business to the next level. Book a discovery call with us, and we’ll get started on a quick marketing audit to help you figure out your next steps.