Be Where Your Audience Is
Content distribution solutions fall under three main categories. Owned content distribution includes sharing content on your own online properties. This includes blogs, email newsletters, social media, and podcasts. Earned content distribution includes third-party content channels.
This can look like press coverage, guest blogs, product reviews, and social media retweets or shares. The last bucket of content distribution solutions is paid content distribution. This includes all paid advertising and pay-per-click revenue models.
Why Should You Choose Us?
We craft memorable, high-quality SEO content that relays important information in engaging formats. We combine high-quality content with an equally robust content distribution strategy for platforms best suited to your customers.
Our substantial industry experience helps us offer effective content distribution services to a diverse clientele. Our clients come from a range of industries including SaaS, Banking and Finance, Telecommunications, Consumer Goods and Services, VR/AR, and many more. Our strong understanding of various distribution channels and platforms helps us navigate a saturated online space and give our clients a necessary competitive edge.
If you are looking to get your content to the right audience at the right time – let Goodman Lantern help you out.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Content Distribution Services FAQs
The success of a content marketing strategy can be evaluated in various ways. Conversion rates are an important metric that show how many visitors on your site took an action and were converted into a customer. If our strategy generates high-quality leads then we know that our content is reaching the right people.
For social media content, we track metrics such as impressions, social reach, and social engagement. For an email marketing campaign, we track email open rates and click-through rates to gauge distribution success. In all, we use a combination of tactics to track success and make changes accordingly.
We take a strategic approach to content distribution. We research your audience and their preferred platforms so that we can meet them where they are. This is achieved by publishing content they want to read and in a space where they want to read it. Then, instead of inundating a broad audience with a lot of content, we identify specific time points in the customer lifecycle. We then distribute useful and relevant content at each time point to guide customers through the sales funnel towards conversion. The depth of our research helps you save on distribution and advertising costs.
As a content marketing company, we are well-versed in varied content formats and distribution mediums. We craft content that meets the highest industry standards. Our impressive content makes waves that are magnified with our content distribution plans.
We take the time to understand your needs and goals and use the necessary resources for your content. Our content distribution services are driven by research and data. This ensures that your content reaches communities that are receptive to your messages and can make a meaningful impact on your business.
Regardless of industry or size, any business that wants to create an online presence requires high-quality digital content. By extension, they need an online content distribution plan. A SaaS business can benefit greatly from a wide-reaching content distribution strategy. They can share information on their brand and products, give valuable insights into industry trends, and connect with their customer base in meaningful ways.
Other than SaaS businesses, our team has built successful distribution plans for Telecom, Tech Automation, IT & Software, IoT, and AR/VR businesses amongst others. With each client, we have proven distribution channels that align with their company’s voice, audience, and industry type.
Search engines are an important content marketing distribution channel. Keywords and search terms that are relevant to your industry help your content navigate search engines and rank higher in their results pages. SEO tactics ensure that your content does not get lost in the online space and, instead, easily reaches your target audience. We build distribution plans that take advantage of this tool to ensure that your content succeeds in the online space.
More companies than ever are coming up with new and improved ways to streamline and automate processes. It can be difficult to ensure your content gets discovered by your targeted audiences. We use a combination of paid and unpaid techniques to ensure optimum content discovery, engagement, and performance.
We gauge the value of different distribution tools – press releases, newsletters, social media posts, and so on – and share your content where we are certain it will succeed. The distribution of marketing content amplifies retention rates by getting the company in front of the right audiences on the right platforms.
Get in Touch
Are you ready to help your content reach its full potential? Connect with us to learn more about our content distribution services.
Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.