Originally published February 12, 2022 , updated on January 23, 2023
Content in the digital space has been increasing at an exponential rate. This has left many businesses competing for the attention of the same audience. Goodman Lantern’s content distribution services can help you cut through the clutter, effectively reach your audience, and give you the necessary edge over your competitors.
Be Where Your Audience Is
Today’s audiences are inundated with information. They receive good content from many businesses and sources. To cut through the clutter, your business certainly needs high-quality and engaging content. However, it is no longer enough to ensure that your content is well written.
Even high-quality content needs to be shared, published, and promoted effectively to be truly successful. This is known as Content Distribution Management.
It is a strategy that ensures your content reaches your audience and is readily available for their consumption. A strategy can extend over numerous content marketing distribution channels and use a combination of content formats.
The effectiveness of a content distribution strategy depends on how expertly you can navigate various channels and find the ones best suited for your content formats.
Content distribution solutions fall under three main categories. Owned content distribution includes sharing content on your own online properties. This includes blogs, email newsletters, social media, and podcasts. Earned content distribution includes third-party content channels.
This can look like press coverage, guest blogs, product reviews, and social media retweets or shares. The last bucket of content distribution solutions is paid content distribution. This includes all paid advertising and pay-per-click revenue models.
Value of Content Distribution
Online content distribution is an essential part of any digital marketing strategy. Most businesses spend considerable time, effort, and resources crafting high-quality, valuable content.
It would be a waste if the content did not reach the audience it was written for. With a robust content distribution strategy that spans different channels and formats, you can ensure that your content lives up to its fullest potential.
When your content reaches your audience, it can do what it was intended to. Impactful content can significantly increase brand awareness and funnel organic traffic to your website. It also helps generate quality leads which can improve conversions and sales.
The more successful your content, the higher it will rank on search engine result pages. This comes full circle as a higher page ranking improves your online visibility and leads to more sales and revenue. Thus, effective content distribution solutions can help you achieve a variety of different business goals.
Primary Distribution Channels
When it comes to content marketing, there is a vast range of media formats available to businesses today. From blog posts to white papers, case studies to eBooks, and podcasts to ad copy – the options are endless. Each type of content serves its own purpose and is best suited to a certain type of information and customer demographic.
A holistic content distribution strategy will include a combination of various formats that help you reach new audiences and stay connected with your current customer base.
Our content distribution services help you select the best formats for your business. We carry out in-depth research into your customer base and your industry. We understand where your customers like to get their information from, what format they prefer, and what the most popular content marketing distribution channels in your niche are. This helps us create a content distribution strategy tailored to your target audience and industry niche.
Blog posts are an effective marketing tool as they allow you to create valuable and relevant content curated for your customer base. Our blog writing services generate a steady stream of blogs that share high-quality, credible content that engages and educates your audience.
Videos with compelling narratives can be a creative way to share information on your brand. We use the medium to our advantage with visually appealing content and memorable story-telling techniques to get your message across.
Our article writing services offer well-structured content for online and offline purposes. We use articles to develop a specific voice for your brand and share information on various platforms.
Podcasts / Online Seminars
Podcasts are popular with online audiences because they create easily digestible content in a conversational format. It is a great way to communicate complex industry topics without using heavy text or industry jargon.
Press releases are concise and informative documents written for communication with media outlets, newspapers, magazines, and journalists. We craft impactful press releases to ensure that any information about your company and its products and services on third-party sources is accurate and engaging.
White papers are concise, informational reports that talk about products, solutions, and other complex topics. Our team can craft lengthy yet compelling documents and share your valuable insights into complicated subjects.
Case studies are succinct documents that focus on a single study or real-life issues. We craft insightful case studies to position you as the thought leader and industry authority you are.
Our Website content services design your website to be what your audience wants to read. We craft landing pages, pillar pages, product descriptions, and other articles that are aligned with SEO strategies and help increase conversions.
Newsletters give you full creative control over the content you share with your customers. A regular stream of newsletters not only keeps you connected with customers when they are not making a purchase but also gives them something to look forward to.
Brochures are informative documents that can sell your products or services. Our content writers are experts at crafting brochures that share information succinctly and engagingly.
Marketing Flyers / Material
Marketing flyers are a traditional, cost-effective medium to connect with an audience. With eye-catching visuals, persuasive taglines, and easy-to-read content; flyers can give customers the right information and the right time.
Our Content Distribution Services Includes
Goodman Lantern’s Content Distribution Services give your content the boost it needs to achieve its full potential.
We can help you reach untapped audiences, stay connected with existing customers, and improve your overall online visibility. Our team works collaboratively to pool our substantial expertise in content distribution management and give you robust solutions that deliver impact at scale.
From content creation to strategy and planning to implementation – we offer a range of content distribution solutions. Our end-to-end service ensures an integrated answer to all your content marketing needs.
Before jumping into creating and distributing new content for your business, we like to assess your current content situation. Our Content Audit services analyse and evaluate how your existing content is faring.
We identify what has been working for your brand and what needs improvement. This helps us reveal the strengths and weaknesses of your content strategy so that we can build a more effective one.
Our approach to building a content strategy starts with research and knowledge building. We take the time to understand your business and the people behind it, your business goals, and your company culture and values.
We carry out in-depth research into your customer base and their preferences. By gathering information strategically, we curate a high-quality content experience for your target audience and grow your business efficiently.
Digital Strategy & Keyword Planning
Keyword analysis is the thorough research of search terms related to your company, products, and services. There is a lot of important data hidden within the searches that your target audience is conducting.
It shows what topics they are interested in, what questions they have, and how frequently they search for them. Our keyword analysis services uncover the valuable insights stored within raw data. We incorporate our learnings into the digital strategy for various content marketing distribution channels.
Technical Website Audit
A Technical SEO Audit is the process of checking the competency of a website’s technical SEO. It involves identifying areas of improvement and making the necessary changes to create a website that has the best fit for search engine algorithms.
Consistent technical SEO audits create a strong foundation for your website on which you can build the rest of your online content distribution strategy.
Why Should You Choose Us?
Goodman Lantern is a full-service content marketing company that offers premium content distribution services.
Our large team is made up of talented content writers, SEO strategists, and industry experts that have a nuanced grasp of the content landscape.
We craft memorable, high-quality SEO content that relays important information in engaging formats. We combine high-quality content with an equally robust content distribution strategy for platforms best suited to your customers.
Our substantial industry experience helps us offer effective content distribution services to a diverse clientele. Our clients come from a range of industries including SaaS, Banking and Finance, Telecommunications, Consumer Goods and Services, VR/AR, and many more. Our strong understanding of various distribution channels and platforms helps us navigate a saturated online space and give our clients a necessary competitive edge.
If you are looking to get your content to the right audience at the right time – let Goodman Lantern help you out.
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Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Owner, The Promo App
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
Head of Content, ASMALLWORLD
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Marketing Manager, AutoStore
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Content Distribution Services FAQs
How do you measure the success of your content distribution services?
The success of a content marketing strategy can be evaluated in various ways. Conversion rates are an important metric that show how many visitors on your site took an action and were converted into a customer. If our strategy generates high-quality leads then we know that our content is reaching the right people.
For social media content, we track metrics such as impressions, social reach, and social engagement. For an email marketing campaign, we track email open rates and click-through rates to gauge distribution success. In all, we use a combination of tactics to track success and make changes accordingly.
How do you ensure effective content distribution?
We take a strategic approach to content distribution. We research your audience and their preferred platforms so that we can meet them where they are. This is achieved by publishing content they want to read and in a space where they want to read it. Then, instead of inundating a broad audience with a lot of content, we identify specific time points in the customer lifecycle. We then distribute useful and relevant content at each time point to guide customers through the sales funnel towards conversion. The depth of our research helps you save on distribution and advertising costs.
What does Goodman Lantern bring to the table?
As a content marketing company, we are well-versed in varied content formats and distribution mediums. We craft content that meets the highest industry standards. Our impressive content makes waves that are magnified with our content distribution plans.
We take the time to understand your needs and goals and use the necessary resources for your content. Our content distribution services are driven by research and data. This ensures that your content reaches communities that are receptive to your messages and can make a meaningful impact on your business.
I run a SaaS startup, do I need your content distribution services?
Regardless of industry or size, any business that wants to create an online presence requires high-quality digital content. By extension, they need an online content distribution plan. A SaaS business can benefit greatly from a wide-reaching content distribution strategy. They can share information on their brand and products, give valuable insights into industry trends, and connect with their customer base in meaningful ways.
Other than SaaS businesses, our team has built successful distribution plans for Telecom, Tech Automation, IT & Software, IoT, and AR/VR businesses amongst others. With each client, we have proven distribution channels that align with their company’s voice, audience, and industry type.
How does SEO help in content distribution?
Search engines are an important content marketing distribution channel. Keywords and search terms that are relevant to your industry help your content navigate search engines and rank higher in their results pages. SEO tactics ensure that your content does not get lost in the online space and, instead, easily reaches your target audience. We build distribution plans that take advantage of this tool to ensure that your content succeeds in the online space.
How do you create a strategy?
More companies than ever are coming up with new and improved ways to streamline and automate processes. It can be difficult to ensure your content gets discovered by your targeted audiences. We use a combination of paid and unpaid techniques to ensure optimum content discovery, engagement, and performance.
We gauge the value of different distribution tools – press releases, newsletters, social media posts, and so on – and share your content where we are certain it will succeed. The distribution of marketing content amplifies retention rates by getting the company in front of the right audiences on the right platforms.
Get in Touch
Are you ready to help your content reach its full potential? Connect with us to learn more about our content distribution services.
Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.