Originally published July 23, 2021 , updated on May 17, 2022

Newsletter
Writing Services

Newsletter emails are excellent tools for business leads and website traffic. At Goodman Lantern, we write newsletter copy that turns leads into customers and new customers into repeat customers.

Best Newsletter Writing Services

Our professional newsletter writing services make use of industry-focused writers who create content that is perfectly suited to your audience. We refine our writing and wording based on performance so we can get the best results out of each newsletter.

 

Our highly skilled team of professional writers deliver custom newsletter writing and editing services depending on who the audience or customer is. This ensures everyone receives the right messaging for where they are in their customer journey and buying cycle.

Why do You Need this Service?

Newsletters continue to be an effective part of content marketing strategies. Email newsletters that are well designed and offer interesting content continuously show high engagement.

If newsletters offer valuable content to intended audiences, this ends up delivering a high return on investment.

 

Newsletters should be part of your strategy and we can assist you to make the process easier. With our email newsletter writing services, we use content you might already have on your website or blog and turn them into bite-sized pieces that entice readers to click through.

 

Email automation technology has advanced in leaps and bounds over the years. It’s easier than ever to not only reach a wide audience but to also further sediment that audience for different messages. Our high-quality newsletter writers can create this custom messaging for you.

Industries We Serve

saas

SaaS

The SaaS industry is an excellent one to make use of newsletters. Newsletters serve as a strong marketing tool and a great way to reach your desired audience with content that is valuable to them.

Telecommunications

The telecoms industry is a fast-growing one and there are product and company updates on a regular basis. Communicating these changes and updates is easy with newsletters. Our email newsletter writing services will package these updates in a valuable and interesting manner that appeals to your reader and customers.

Banking, Finance and Insurance

Many people think of insurance as a burden. With our newsletter writing services, we talk to your customers about how your industry is beneficial and why they need you. We craft newsletter content that highlights the value of your offerings.

software

IT & Software

At Goodman Lantern, we write newsletter copy that subtly highlights your goods and services while talking about your brand. We use email newsletter copy to present software information and updates in an easy-to-read manner. Our copy is engaging, enlightening and can oftentimes be entertaining, too.

Testimonials

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.

native-english

Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.

high

High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.

tho

Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.

highS

High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.

personalA

Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Newsletters FAQs

What do your Newsletter writing services include?

Goodman Lantern offers a comprehensive range of newsletter writing services. From crafting compelling newsletter copywriting to designing newsletter layouts and graphics to devising a segmented newsletter distribution strategy – we provide end-to-end solutions for all your newsletter needs.

We take the time to understand your customer base and tailor content that they will find valuable at their buyers’ journey stage. Our newsletter content services help raise brand awareness, boost sales, and increase customer retention through relevant and engaging newsletters.

What types of companies do you provide newsletter content services to?

Newsletter marketing is one of the oldest forms of marketing because of its adaptability to various industries. We provide newsletter content services to a wide range of companies – from SaaS startups to public relations firms to banking and finance companies. 

We adapt our strategies to our client’s industry vertical to ensure we get the best results. We produce well-crafted, impactful newsletter copywriting that is driven by data and research and relevant for our client’s niche.

What can I put in my newsletters?

Since newsletters are your very own space, you have a lot of content to choose from. You can share your insights on upcoming trends in the industry or give behind-the-scenes looks into your organisation. This helps educate your audience while establishing you as a thought leader in the field. 

Newsletters can also include valuable tips and tricks for your products, how-to guides, and links to longer articles and blogs on your websites. This helps get the word out on your content and increases organic traffic to your website. 

What are the characteristics of the best copywriting newsletters?

The best copywriting newsletters deliver value to customers through considered and helpful information. They keep away from directly selling products and services. This shows them that you care and builds a meaningful connection with your customer base.  

The most effective newsletters are concise and easy to read. They impart information in digestible bits that work well, even if most readers skim the email. Our newsletter writing services try to hit the sweet spot of sharing maximum information for maximum engagement. 

How often should I send a newsletter?

The perfect frequency for sending newsletters varies significantly on the business, its customers, and the newsletter's content. It needs to be regular enough that your customers stay in touch with the brand without feeling spammed. That could range from a biweekly to a monthly newsletter. 

The more important thing is to be consistent. Sharing a newsletter consistently that your customers have grown to expect builds trust and shows your reliability as a company. 

If you aren’t sure how to determine the optimum frequency for your brand, our newsletter copywriting services are here to help. We carry out systematic research and test different iterations to find the best newsletter strategy for you.

How does high-quality email newsletter copywriting help my business?

In digital content, email marketing yields a high return on investments for relatively lower costs. Newsletters are the most common of all emails companies send to their target audience. This is because it is a personalised and consistent form of communicating with your customer base. 

The more content you share through newsletters, the more subscribers you are likely to get. This will increase your customer base over time, increase customer retention and help with sustained growth. Thus, email newsletter copywriting is an excellent way to build a community of loyal customers. 

How do I get started?

Book a call with us today and find out how our Newsletter writing services can help you grow your business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com

Newsletters FAQs

What do your Newsletter writing services include?

Goodman Lantern offers a comprehensive range of newsletter writing services. From crafting compelling newsletter copywriting to designing newsletter layouts and graphics to devising a segmented newsletter distribution strategy – we provide end-to-end solutions for all your newsletter needs.

We take the time to understand your customer base and tailor content that they will find valuable at their buyers’ journey stage. Our newsletter content services help raise brand awareness, boost sales, and increase customer retention through relevant and engaging newsletters.

What types of companies do you provide newsletter content services to?

Newsletter marketing is one of the oldest forms of marketing because of its adaptability to various industries. We provide newsletter content services to a wide range of companies – from SaaS startups to public relations firms to banking and finance companies. 

We adapt our strategies to our client’s industry vertical to ensure we get the best results. We produce well-crafted, impactful newsletter copywriting that is driven by data and research and relevant for our client’s niche.

What can I put in my newsletters?

Since newsletters are your very own space, you have a lot of content to choose from. You can share your insights on upcoming trends in the industry or give behind-the-scenes looks into your organisation. This helps educate your audience while establishing you as a thought leader in the field. 

Newsletters can also include valuable tips and tricks for your products, how-to guides, and links to longer articles and blogs on your websites. This helps get the word out on your content and increases organic traffic to your website. 

What are the characteristics of the best copywriting newsletters?

The best copywriting newsletters deliver value to customers through considered and helpful information. They keep away from directly selling products and services. This shows them that you care and builds a meaningful connection with your customer base.  

The most effective newsletters are concise and easy to read. They impart information in digestible bits that work well, even if most readers skim the email. Our newsletter writing services try to hit the sweet spot of sharing maximum information for maximum engagement. 

How often should I send a newsletter?

The perfect frequency for sending newsletters varies significantly on the business, its customers, and the newsletter's content. It needs to be regular enough that your customers stay in touch with the brand without feeling spammed. That could range from a biweekly to a monthly newsletter. 

The more important thing is to be consistent. Sharing a newsletter consistently that your customers have grown to expect builds trust and shows your reliability as a company. 

If you aren’t sure how to determine the optimum frequency for your brand, our newsletter copywriting services are here to help. We carry out systematic research and test different iterations to find the best newsletter strategy for you.

How does high-quality email newsletter copywriting help my business?

In digital content, email marketing yields a high return on investments for relatively lower costs. Newsletters are the most common of all emails companies send to their target audience. This is because it is a personalised and consistent form of communicating with your customer base. 

The more content you share through newsletters, the more subscribers you are likely to get. This will increase your customer base over time, increase customer retention and help with sustained growth. Thus, email newsletter copywriting is an excellent way to build a community of loyal customers. 

How do I get started?

Book a call with us today and find out how our Newsletter writing services can help you grow your business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.