Pay-Per-Click Marketing

Unlock the potential of your online business with our top-notch pay-per-click
marketing agency. Stay ahead of the competition by maximising
conversions, boosting traffic, and achieving exponential ROI.

What Are PPC Services?


PPC services, or pay-per-click advertising services, are a form of online advertising in which advertisers pay a fee each time their ad is clicked. Advertisers can use this model on search engines and social media platforms to display ads to targeted audiences.

The best PPC marketing services encompass various aspects to ensure a complete package in order to see results. These include keyword research, ad creation, campaign management, and performance tracking. These services are typically offered by digital marketing agencies or specialists who optimise campaigns to achieve desired results.


Pay-per-click advertising services aim to generate relevant traffic to a website or landing page, increase brand visibility, and drive conversions. By leveraging the best PPC marketing services, businesses can effectively reach their target audience, control ad spend, and track their advertising efforts' return on investment (ROI).

Why PPC Services Are Important for Your
Business Growth

PPC services are crucial in driving business growth in the digital landscape.
With intense competition and evolving consumer behaviour, businesses need
effective strategies to stay ahead.


That's where pay-per-click advertising services come into the picture. By leveraging the best PPC marketing services, you can target your ideal audience, boost brand visibility, and drive qualified traffic to your website.

The beauty of PPC lies in its flexibility, allowing you to control your budget and precisely track ROI. With expertly managed PPC campaigns, you can achieve higher conversion rates, increase revenue, and outperform competitors in the online space.

We break it down in more detail below:


Targeted Visibility

PPC services ensure your ads reach the right audience, increasing targeted visibility and maximising the chances of reaching potential customers interested in your products or services.


Increased Website Traffic

By running PPC campaigns, you can drive more traffic to your website, attracting users actively searching for relevant keywords or browsing websites related to your industry.


Enhanced Brand Visibility

PPC advertising places your brand in front of a wider audience, boosting brand visibility and awareness. Consistent ad exposure reinforces your brand image and helps establish a strong online presence.


Cost Control and Measurable ROI

PPC allows you to set and control your advertising budget, ensuring cost control. Additionally, you can track and measure the ROI of your campaigns, identifying which strategies are delivering the best results and optimising accordingly.


Scalability and Flexibility

PPC campaigns offer scalability, allowing you to increase or decrease your advertising efforts based on your business needs. With flexible budget allocation and targeting options, you can adapt your campaigns as your goals or market conditions change.


Competitive Advantage

You can gain a competitive advantage over your rivals by utilising pay-per-click advertising services. With strategic campaign planning, effective targeting, and compelling ad copy, you can outperform competitors, attract customers, and increase market share.

Our Pay-Per-Click Advertising Services Include


Campaign Strategy and Planning

Our pay-per-click marketing agency develops comprehensive PPC campaign strategies tailored to your business goals and target audience, ensuring maximum ROI and performance.


Account Setup

We handle the entire account setup process, including creating and configuring your PPC accounts on various platforms, ensuring a smooth implementation.


Keyword Research

Our team conducts extensive keyword research to identify high-performing keywords relevant to your business, optimising your PPC campaigns for maximum visibility and conversions.


Ad Copy Creation

We craft compelling ad copy that grabs attention, communicates your unique selling points, and drives clicks, resulting in increased traffic and conversions.


Landing Page Optimisation

We optimise your landing pages to improve user experience, increase conversions, and align with your PPC campaigns, maximising the effectiveness of your ad spend.


Conversion Tracking and Analytics

We implement conversion tracking and analyse data to measure campaign performance, identify opportunities for optimisation, and make data-driven decisions for continuous improvement.



Our pay-per-click marketing agency provides regular reports highlighting key metrics, campaign performance, and insights, allowing you to track progress and understand the impact of our PPC services.

Industries We Serve


Banking & Finance

The banking and finance industry is highly competitive, with institutions vying for customers' attention. GL’s pay-per-click advertising services benefit them by providing targeted exposure and driving qualified leads. For instance, a bank promoting its credit card services can target specific demographics, such as young professionals, and showcase tailored ads. This approach increases visibility, generates website traffic, and ultimately boosts customer acquisition for financial institutions cost-effectively.

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The manufacturing industry greatly benefits from our PPC advertising services. Manufacturers can increase their online visibility and reach targeted audiences by leveraging digital platforms like Google Ads and social media. For example, a manufacturer of industrial machinery can use PPC to showcase their products to relevant businesses searching for equipment, while a clothing manufacturer can target fashion-conscious consumers to boost e-commerce sales. PPC enables manufacturers to promote their offerings and drive valuable leads effectively.

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By utilising our targeted PPC advertising services, automotive companies can effectively reach their desired audience and increase brand visibility. For instance, a car dealership can run PPC campaigns targeting keywords like "buy used cars" or "best SUV deals," ensuring their ads are shown to potential customers actively searching for those specific products or services. This targeted approach can generate higher-quality leads and ultimately boost sales for automotive companies.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App

“Whenever we've provided feedback or suggestions they have always been receptive and open to making changes.”

Nadine Burzler

Head of Content, A Small World
testimonal box

“In marketing, content generation is one of the biggest challenges. I’ve been using a large freelancing network, and I did have trouble finding the right talent to produce content for us. Then I got to know Goodman Lantern. We started to do business together, and it seemed Raj understood my requirements very well. He delivered quality content that met my expectations.”

Balavendra Anthony

Marketing Manager, Flatworld Solutions

Why Choose GL for PPC Services?


When it comes to PPC services, Goodman Lantern is a reliable and effective choice as your pay-per-click marketing agency. Here's why:

Expertise: Goodman Lantern boasts a team of seasoned professionals with extensive knowledge in pay-per-click advertising. We understand the intricacies of different platforms and can create targeted campaigns that drive results.

Customised strategies: Every company has unique goals and requirements. Goodman Lantern takes the time to understand each client's specific needs and tailors your PPC strategies accordingly. This personalised approach ensures maximum ROI and customer satisfaction.

Data-driven approach: We continuously rely on data and analytics to optimise PPC campaigns. We closely monitor performance, make data-backed decisions, and implement adjustments to maximise conversions and minimise costs.

Transparent communication: Clear and open communication is key to a successful partnership. Goodman Lantern keeps clients informed about campaign progress, providing detailed reports and regular updates.

Proven track record: With a strong portfolio of successful PPC campaigns across various industries, Goodman Lantern has built a reputation for delivering tangible results. You can trust us to manage your PPC advertising effectively, driving traffic and boosting conversions.

Pay Per Click Advertising Agency FAQs

bottom-blob What are pay-per-click (PPC) management services?

Specialised agencies such as Goodman Lantern offer pay-per-click (PPC) management services to optimise and manage pay-per-click advertising campaigns. These services involve creating and managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms. The main objective is to maximise ROI by driving targeted traffic to the business website through paid advertisements.

bottom-blob Why should our business consider hiring a pay-per-click marketing agency such as GL?

Professionals in these agencies have expertise in PPC advertising and stay updated on industry trends, algorithms, and strategies. They can save you time by handling all aspects of pay-per-click (PPC) management services, including keyword research, ad creation, bid management, and performance tracking. Moreover, they provide valuable insights and analytics reports to guide your decision-making process. Ultimately, hiring a pay per click marketing agency can help improve the overall ROI of your advertising campaigns.

bottom-blob How much do Goodman Lantern’s PPC management services typically cost?

The cost of Goodman Lantern's pay-per-click (PPC) management services depends on factors like campaign complexity, advertising budget, and required level of service. After discussing the project in detail, we will provide a detailed cost breakdown for your approval.

bottom-blob How can you measure the success of your PPC management services?

The success of PPC management services can be measured through various key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS), and overall campaign performance. We regularly track and analyse these metrics, providing detailed reports assessing your campaigns' effectiveness.


Get in Touch

Your ideal tailor-crafted brand strategy lies just a phone call or email away. If you’re ready to take your business to the next level of success, we’re here to help. Book a consultation call or email us with your brief, and we get started on planning your road to brand growth and success.

Contact us

+44 3300270912 (UK)

+1 929 299-3999 (US)

27 Old Gloucester Street, London, WC1N 3AX

2235 West 23rd Street, New York

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Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager


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