Building on this, when infographics are present on both your website and external sites, it creates opportunities for backlinks. This can go a long way towards improving your brand’s ranking in search engine results pages, as well as driving SEO across the board.
With the help of the right infographic design agency, you’ll be able to increase your brand value indefinitely. Infographics are ideal vessels for company logos, contact information and company storytelling.
Content distribution concerns how consumers can discover and access your marketing content. Identifying the most effective way to distribute your content is vital to ensuring it reaches as many potential customers as possible. A diverse range of content distribution channels will also ensure no potential audience is missed.
Benefits of Our Infographics
By choosing Goodman Lantern, you’ll be getting all the traditional benefits of infographic design services. This includes boosting brand image, generating leads, providing visual engagement, and simplifying complex topics.
There’s more, though. With us, you’ll also be benefitting from a holistic content strategy that uses bespoke content to achieve your goals. In this way, we tailor your content towards your audience and take industry themes into account.
Our infographic design services maximise the effectiveness of your marketing content. It sounds obvious, but visually pleasing elements will keep consumers’ attention.
Infographics We Offer
As the name suggests, static infographics do not contain any moving parts. Instead, they merge text and images to present concepts clearly and make explanations. These images can be of anything that relates to the topic being covered.
For instance, a map for a topic that takes place on a global scale or a table that includes data on economic trends. While less interactive, static infographics allow complex information to be more easily digested.
An animated infographic uses visual elements that move in combination with text elements. The use of moving elements helps to catch the eye of potential customers as they’re scrolling.
Your content may read well, including all the right keywords and market your products and services, but it will all be for nought if people don’t feel the need to stop and read it. As such, animated infographics see great success when used on social media platforms and are effective lead generation tools across the board.
Infographics can be highly interactive, using parts that react to consumers’ mouse movements. Interactive infographics allow your audience to discover information through their actions.
There are many ways an infographic can be interacted with, from zooming to scrolling to clicking and more. Interactive are effective marketing tools, as they promote engagement from potential customers. These infographics incentivise consumers to explore the rest of your content through their interactivity.
Infographics condense vast amounts of information into attractive packages, meaning they have the potential to be powerful storytelling tools. Where storytelling content is often lengthy, the use of infographics for this purpose allows your business to grab viewers’ attention.
Goodman Lantern uses story infographics to increase your brand authority and cultivate a digital community. This works as a long term marketing strategy to build trust between you and your target audience.
Our Infographics Design Process
Define Goals and Research Your Audience
Directly targeting your audience with infographic content is the first step towards achieving your goals. It helps inform the types of content we use, distribution and the language of the marketing techniques.
Collect the Data
The best content marketing strategies will use data analytics to inform their content and distribute it to consumers. At Goodman Lantern, we do just that. We collect data from the type of audience you want your business to appeal to, as well as the type of people most likely to be interested in your products and services.
Why Should You Choose Us?
Not only does our content excel at SEO optimisation and other marketing goals, but it also contains content that engages and informs potential customers. This is because our team of writers and editors are among the best in the business.
Goodman Lantern has years of experience working with businesses from many different industries. We’ll develop a content strategy based on the relevant industry keywords. However, the likelihood is that we already have a member of the team with highly transferable skills for you.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Outsourcing everything to their company has been a big relief.”
“Whenever we have provided feedback or suggestions, they have always been open to making changes”
“What truly stands out about them (Goodman Lantern) is their seamless project management and content delivery, combined with a widely diversified pool of experts no. No matter what you need content for, if you want it written by native speakers, about complex topics, and delivered on time, Goodman Lantern is your best bet.”
Infographics Design Agency FAQs
An infographic directory is a website that contains resources for anyone looking to incorporate infographics into their content. These sites have many valuable assets, from past viral infographics to templates to design advice.
No. Optimising your business’ content for search engine ranking takes a combination of techniques and strategies. Using infographics is a powerful SEO tool, and we’d advise exploring it as an option.
That is, of course, a business decision for you to make. However, when infographics are executed to high quality, they can more than make up for any time and money invested. Outsourcing infographic content creation to businesses who specialise in the practice is a surefire way to guarantee quality.
Many factors will influence the price attached to infographic design services. This will include the number of interactive features, length of content and the types of stylistic techniques. Ultimately, it’s another case of ‘you get what you pay for’.
Get in Touch
Looking for a content creation agency that adheres to the highest standards of professionalism and efficiency? Simply send us an email or book a discovery call to find out how we can help you progress your business.