Achieve Your Business Goals
In the digital age, clients and consumers alike are connecting in online spaces. Your online presence is likely to be the first impression you make with your prospective customer. Your website and online content are crucial building blocks in the success of any business.
All your client-facing copy needs to be impressive and optimised for search engines. This is a tall order to fill, but a robust content marketing strategy can help you do just that.
Content is a vital marketing tool that can serve many functions. Well-crafted SEO content improves your search engine page ranking, which helps you reach your target audience more easily. Informative and engaging website content helps you educate your audience on your brand and its products and services.
Persuasive content shared at strategic timepoints guides customers through the sales funnel and boosts revenue and profits. These are just a few of the many ways that high-quality content can help you achieve your business goals.
How Goodman Lantern Helps Businesses
What We Do
As a lead generation agency, we are experts at crafting content that inspires a passive target audience to take action and become paying customers. We carry out in-depth research into industry-appropriate keywords, the latest SEO tactics, and persuasive call-to-action phrases.
Our knowledge base guides us as we produce premium content for your business. We create effective and memorable content and distribute it strategically throughout your target audience. With our professional lead generation services, we help you get quality leads that are proven to boost your bottom line.
Drive Customer Retention
Content is a marketing tool that can be used at various points in the sales funnel. It attracts new audiences to your product and encourages them to make a purchase. However, the most understated benefit of strategic and timely content is in consumer retention marketing. Content helps you stay connected with customers after they have made the purchase.
Customer retention marketing is all about sharing content that is valuable and relevant to your customers. It could be new product information, feedback forms, or industry insights. We can create engaging content that helps you form a more meaningful relationship with your customer base and nudges them to stay on with your brand.
Build Customer Loyalty
High-quality content has many short-term benefits such as boosting conversions and consumer retention marketing. Generating high-quality content consistently has many long-term benefits, such as building brand loyalty. However, it takes considerable time, effort, and direction to keep a regular stream of content going.
Our loyalty program development services combine experience in content writing and expertise in industry niches to create content that engages your customer.
Increase Brand Authority
Being a versatile tool, content can help you increase brand authority through different channels. By sharing industry insights, breaking down complex jargon, or giving a unique take on the latest trends, your company can become a source of credible information.
SEO content also improves your page ranking and brand’s online visibility. Our content writing services combine various tactics from generating informative and interesting content to the latest SEO techniques. So, we can help position your business as a thought leader and influential authority in your field.
Great content needs competent content distribution to help it achieve its full potential. Our content distribution strategies ensure that your content reaches your target audience.
We study your customer base, their preferred channels, and help you effectively navigate the many content channels and platforms.
Industries We Serve
We promote content that shows the value your product or service brings to the customer’s life. We share content that helps consumers relate to your brand, not just your SaaS service. Building brand loyalty creates a community of customers, not just one-time users. This helps us increase your customer lifetime values and decrease customer churn rates.Learn More
Our lead generation services use high-quality content and SEO tactics to help you raise conversions, increase sales, and boost profits. We understand the fast-paced nature of your industry and our team of seasoned content writers deliver exceptional results – even in a time crunch.Learn More
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern created best-in-class technological deliverables for business growth, and delivered compelling tools to pitch the app to investors.”
“Honestly, I don’t know how I could have ever had such a successful (crowd-funding) campaign of $45,000 without them.”
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Get in Touch
Connect with us to make the most out of your HubSpot digital marketing strategy.
Book a call with us today to learn more about how our HubSpot management services can help you grow your business.