Originally published February 11, 2022 , updated on January 23, 2023
From building brand loyalty to boosting customer retention, our business optimisation services can help you take your business to the next level. Goodman Lantern offers a comprehensive range of professional content writing and marketing services that we can tailor to best fit your business goals.
Achieve Your Business Goals
In the digital age, clients and consumers alike are connecting in online spaces. Your online presence is likely to be the first impression you make with your prospective customer. Your website and online content are crucial building blocks in the success of any business.
All your client-facing copy needs to be impressive and optimised for search engines. This is a tall order to fill, but a robust content marketing strategy can help you do just that.
Content is a vital marketing tool that can serve many functions. Well-crafted SEO content improves your search engine page ranking, which helps you reach your target audience more easily. Informative and engaging website content helps you educate your audience on your brand and its products and services.
Persuasive content shared at strategic timepoints guides customers through the sales funnel and boosts revenue and profits. These are just a few of the many ways that high-quality content can help you achieve your business goals.
How Goodman Lantern Helps Businesses
Goodman Lantern offers you the personal attention of a trusted content marketing agency. Our team is made up of seasoned content writers, SEO strategists, and industry experts. We work in collaboration to help you reach your business goals through consistent and high-quality content.
Our team takes the time to understand your content needs and business goals. Then, we tailor-make a content strategy that aligns with your brand and its ethos.
We work with you to craft an authentic and recognisable brand identity and voice. As part of creating an integrated content strategy, we ensure that your brand is portrayed consistently across different channels and platforms.
By generating consistent content at scale we help you better engage with your audience, build trust with your customer base, and establish you as a thought leader in your field.
What We Do
High-quality content can be an influential driving force in increasing conversions and growing your business. For your content marketing strategy to be most effective, it is important for all disparate elements to work together.
A professional content marketing agency is best suited to help you with that.
Goodman Lantern is a full-service content marketing and lead generation agency. We offer a versatile range of services that can help you generate quality leads, drive customer retention, and reach your business goals.
As a lead generation agency, we are experts at crafting content that inspires a passive target audience to take action and become paying customers. We carry out in-depth research into industry-appropriate keywords, the latest SEO tactics, and persuasive call-to-action phrases.
Our knowledge base guides us as we produce premium content for your business. We create effective and memorable content and distribute it strategically throughout your target audience. With our professional lead generation services, we help you get quality leads that are proven to boost your bottom line.
Drive Customer Retention
Content is a marketing tool that can be used at various points in the sales funnel. It attracts new audiences to your product and encourages them to make a purchase. However, the most understated benefit of strategic and timely content is in consumer retention marketing. Content helps you stay connected with customers after they have made the purchase.
Customer retention marketing is all about sharing content that is valuable and relevant to your customers. It could be new product information, feedback forms, or industry insights. We can create engaging content that helps you form a more meaningful relationship with your customer base and nudges them to stay on with your brand.
Build Customer Loyalty
High-quality content has many short-term benefits such as boosting conversions and consumer retention marketing. Generating high-quality content consistently has many long-term benefits, such as building brand loyalty. However, it takes considerable time, effort, and direction to keep a regular stream of content going.
Our loyalty program development services combine experience in content writing and expertise in industry niches to create content that engages your customer.
Different Business Growing Services
Goodman Lantern caters to the content needs of a diverse clientele ranging from various industries. We work with businesses of all sizes and backgrounds.
Our clients come from SaaS, Telecom, Banking, Marketing, and many other fields. Each client has their unique set of business goals and needs a content strategy tailored to their specific industry vertical, their brand, and their customer base. We provide exactly that – tailor-made, every time.
With a large and talented team of seasoned content writers and industry experts, we are well-equipped to help you achieve your business goals. Whether your aim is building brand loyalty or increasing organic website traffic – we are here to help.
As a content marketing and lead generation agency, we keep pace with the latest trends in the digital content space. We stay agile and well-prepared to deliver data-driven content experiences tailored to your target audience. Be it landing pages, SEO content, or ad copy – exceptional content from us is a guarantee.
Our services include online and offline content such as blogs, newsletters, emailers, and brochures. We also provide technical writing services such as case studies, white papers, research papers, eBooks, and business plans.
Our SEO services use the latest techniques and tactics to create content best aligned with the latest search engine algorithms.
We employ a variety of SEO strategies such as on-page SEO, off-page SEO, link building, technical SEO, and more to help you increase organic traffic to your website.
We optimise your content for search engines, leading to more online visibility and readership which directly boosts revenue and growth for your business.
When it comes to content creation, why not get a little creative? Our Video productions services craft visually appealing videos with compelling narratives that share information on your brand.
We use effective story-telling techniques to get your message across in captivating ways.
Great content needs competent content distribution to help it achieve its full potential. Our content distribution strategies ensure that your content reaches your target audience.
We study your customer base, their preferred channels, and help you effectively navigate the many content channels and platforms.
Why Should You Choose Us?
Goodman Lantern is a content writing and marketing company that offers high-quality professional lead generation services and business optimisation services.
Our team is well-attuned to the latest SEO strategies, industry trends, and content formats. We have substantial experience working with a diverse clientele base and understand each client’s specific business goals.
We help you grow your business with a holistic content and SEO strategy tailored to your business goal. We take care of everything from content creation to strategy and planning to final content distribution – so you don’t have to worry about a single content-related thing.
With a team of talented native-English content writers and editors, we deliver premium content every time. The people behind our company are what make us confident that we can write captivating content that leads to high conversions and sustained sales.
At Goodman Lantern, we create a seamless experience for you with open communication, timely content submissions, and guaranteed personal attention.
Are you ready for growth?
We’re here to help You Take Your Business to the Next Level.
Industries We Serve
Most businesses in the SaaS industry have a subscription-based model. One of their main goals is customer retention. A large part of their revenue stream is the recurring financial gain from establishing loyal customer relationships. We help our SaaS clients by building a custom retention marketing strategy that generates leads and effectively retains them.
The overarching goal with consumer retention marketing is to create a complete and compelling content experience even after the sale has occurred. Our team comes up with informative and valuable content that keeps customers interested after they have purchased a product.
We promote content that shows the value your product or service brings to the customer’s life. We share content that helps consumers relate to your brand, not just your SaaS service. Building brand loyalty creates a community of customers, not just one-time users. This helps us increase your customer lifetime values and decrease customer churn rates.
Telecommunications is a constantly evolving industry that is always coming up with new and improved products and services. As Telecom businesses create new iterations and updates, they need to engage customers and make sales in a short-sale cycle. A robust content strategy can make that business goal come true.
Our Telecoms content writers craft content that engages and educates your target audience. We break down industry jargon so they can understand the new changes in your products. We show your target audience the strides your company takes to make them excited about your product.
Our lead generation services use high-quality content and SEO tactics to help you raise conversions, increase sales, and boost profits. We understand the fast-paced nature of your industry and our team of seasoned content writers deliver exceptional results – even in a time crunch.
Virtual Reality and Augmented Reality have many applications in various industries. Whether it is an established VR company with a niche market or an upcoming AR startup looking to make successful business partners – content can be an effective marketing tool.
Our team understands the diverse business goals of VR/AR companies. Getting the word out about their products and services, forging meaningful connections, and building brand loyalty are just a few of many goals content can help with.
To meet the content needs of our VR/AR clients, our team generates an equally versatile range of content formats. From website content such as blogs, articles, and landing pages to advertising content such as newsletters, brochures, and ad copy – we help you connect with your target audience.
We also offer technical content services that help you connect and build authority with investors, stakeholders, venture capitalists, and industry peers.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern created best-in-class technological deliverables for business growth, and delivered compelling tools to pitch the app to investors.”
Owner, The Promo App
“Honestly, I don’t know how I could have ever had such a successful (crowd-funding) campaign of $45,000 without them.”
Head of Content, ASMALLWORLD
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Executive Director, Asian Pharmaceuticals
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Get in Touch
Connect with us to make the most out of your HubSpot digital marketing strategy.
Book a call with us today to learn more about how our HubSpot management services can help you grow your business.
We’ve helped develop the voice behind
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at [email protected] or learn more.