Originally published August 25, 2021 , updated on January 8, 2022

Content That Simplifies Complex Insurance Jargon

The Banking, Finance, and Insurance industries can be complex and competitive. Our content writing services can help your business stand out by breaking down complicated terminology and turning it into informative, educational and engaging content that your customers feel comfortable with.

Technology Is Disrupting the Way Banking, Finance, and Insurance Companies Do Business

GPS systems, data analytics, mobile phones, smartwatches, and many other advancements give Banking, Finance, and Insurance companies the ability to track what customers are doing and how they are living their lives – with permission, of course.


This is only going to get more intense as the years go on and as we become more reliant on AI and smart devices. 

Content Can Grow the Banking, Finance, and Insurance Industry and Your Business

There are many ways in which content can be used to grow your Banking, Finance, and Insurance business:

The Banking and Finance industry is a competitive market and comparison sites offer customers an easy way to filter offerings based on price. Content allows you to stand out from the competition by promoting unique features and benefits of your product or service that are equally, if not more important than the price.

In the Insurance industry, content can be used to set you apart by documenting and describing your simple claims process, and demonstrating how it’s quick and easy, should someone need to make a claim.

Industry jargon can be complex and confusing. Content is a way to uncomplicate complex terms and ideas and highlight a brand’s value to prospective and existing customers.

Companies are able to use content to position themselves as thought-leaders in the field. They are able to write influential blogs and articles, persuasive opinion pieces, and give advice on various queries and comments.

How Can We Help You Grow?

Goodman Lantern Delivers a Professional Content Writing Service at Scale

We work with a team of content writers and editors who bring their experience and expertise to help you build your brand.

We give context to industry terms

We craft messaging that provides context to complex banking, financial and insurance terms, helping your customers understand your product. 

We position you as a leader

Our content writing and editing services have the ability to turn your product or service into a household name by crafting thought-leadership content that people can trust and rely on.

We develop your relationship with your customer

We plan, execute, and distribute content that builds trust between your company and your customer base.

We make you a sought-after business

We work closely with our customers to understand their needs and wants. We figure out what their issues are and position your product as the perfect solution.

Case Studies

Read all about our work for our clients in the case studies below.

We can create tailored content to increase website traffic

A US-based health insurance firm reached out to Goodman Lantern for help with a content strategy. Read more about how we helped them

We assist with content to help launch new products and brands

A US-based tele-specialist firm reached out to Goodman Lantern for help in developing specialised marketing content. Read their story


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Professional Finance Content Writers Can Help You

At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.


A wide network of native English content writers

Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across  different time zones. So, no matter where you are based, we have a team that is able to assist you.

SEO Content Writing

SEO expertise

Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.


High lead generation

With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.


Experts at what we do

Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.


Ahead of the trends

We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.


Professional service

No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.

Get in Touch

Connect with us to take your Banking, Finance, and Insurance company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.