Diversity, Equity and
Strategy Services

Goodman Lantern prioritises social responsibility, and we aim to support other businesses in doing the same. Our expertise in DE&I strategy building enhances business growth and pioneers a path to greater social inclusion.

Why Companies Should Prioritise

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In the 21st Century, achieving diversity, equity, and inclusion (DE&I) are more than a dream. It’s a trajectory that’s steeped in social justice. Now more than ever, we can uplift society through our businesses, institutions, and organisations. Collectively, we’re focused on paving a better way to bring unity outside the business sphere as much as within.

Diversity, equity, and inclusion are prevalent forces in the global economy. Companies that champion these principles reap greater rewards. This movement is, of course, also driven by employees and consumers who demand higher representation of diversity within the businesses they choose to support.

Two of the United Nation’s Sustainable Development Goals (SDGs) are dedicated to resolving inequity and improving employment rights. Goal number five is to achieve global gender equality, while goal number eight calls to promote decent work conditions for all. We must prioritise both to achieve greatness in our society.

Business Needs

There are many benefits to achieving diversity, equity, and inclusion in your company or organisation. Companies that place DE&I at the forefront of their operations experience increased productivity and financial gains. Employees come from various backgrounds and have diverse experiences, skills, and perspectives to share. A diverse employee base means each individual can contribute their unique skill set to the table. Companies can hone and develop this talent for greater performance, creativity, and innovation.

According to research conducted by McKinsey & Co, businesses that build a more diverse management and leadership team experience more significant revenue than their counterparts. A diverse team can view the task or problem at hand in various ways. Equipped with many perspectives, executives can find more practical solutions in a shorter time. Decisions are made based on multiple insights and are likely to be more successful in a competitive marketplace.

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Notably, the inclusion of a DE&I strategy creates a happier workplace for all. When employees feel accepted and comfortable within their positions, they’re more likely to work harder and remain motivated.

Goodman Lantern strives for an inclusive, diverse workforce and make a continuous effort to employ more women. We’re consistently working towards creating a better, more inclusive environment for our employees and lend our expertise and assistance to other companies who are keen to do the same.

Why Communication About DE&I is

Business Needs

Consumer trends and expectations are rapidly shifting, and companies must adapt to an evolving marketplace.

A robust DE&I strategy should form part of every company’s DNA. And communicating your company’s plans and successes to the outside world is also what will set your brand apart and attract more meaningful interactions over time.

By showcasing your dedication to bring about positive change, your businesses can appeal to customers and stakeholders who share similar goals.

Businesses that publish content relating to their DE&I efforts are also likely to appeal to a broader employee pool, creating a foundation based on trust and acceptance. Finally, by communicating intentions, organisations can inspire others to follow suit – helping shift the trajectory of society toward a more inclusive, accepting space for all.

The Importance of a DE&I
Communication Strategy

Business Needs

Transparency builds trust, and customers tend to support brands they trust. A good DE&I strategy and a solid corporate social responsibility (CSR) strategy can improve customer relationships. Following through on your plans can be a way to keep people connected to your brand. Customers derive a sense of purpose when they support a brand that resonates with their values, supports the communities in which they operate, and works toward the greater good.

In a world dominated by social media, the public has a say in almost everything. Your online audience is watching and is likely to hold you accountable if you don’t keep pace with a changing society. In-depth, concise DE&I and CSR strategies will ensure your brand has a solid foundation to guide your efforts. And when your success stories become visible, trust will increase among your target customers.

Notably, a business passionate about its DE&I strategy drives positive change in the community, country, or region in which it operates. Developing a DE&I and CSR strategy can help you spread positive practices in a way that eventually has a significant impact on the world around you. Your successes can also inspire other businesses and organisations, thus widening the positive impact on society.

How Goodman Lantern Can Assist

As diversity, equity, and inclusion is a high priority for the Goodman Lantern team, we understand the intricate nature and importance of building a robust DE&I marketing strategy.

Our diversity, equity, and inclusion strategy services include:

Data Collection & Analysis

Data Collection & Analysis

We begin by analysing your industry, the current economic and business climate, your business trajectory, goals, and your target audience.

Our expert data analysts and strategists subsequently use this information to develop an intricate DE&I strategy that will align with your company’s goals, KPIs, and ideal customer base.


Identify the Needs & Business Objectives

We’ll work with you to identify and develop your business growth and social impact goals. We’ll help your company define and refine objectives for both primary and secondary goals. Consequently, we’ll identify the metrics we need to monitor progress and the necessary tools to apply to reach your DE&I and CSR targets.


Address Policies

We’ll take a more in-depth look at what’s missing within your business strategy and how specific actions either aid or harm your DE&I priorities. Then, we’ll help you outline the basic policies required to shift your company in a more positive direction and inform you of what’s needed to succeed in bringing each DE&I action to life.



The DE&I strategic planning phase is where we’ll discuss and decide what initiatives and actions to take both now and in the future to realise your new commitment. We’ll assist you in creating a detailed schedule for each activity and the ideal ways to track their effectiveness. From helping you communicate to internal and external stakeholders to creating ways to hold team members accountable, we’ll help you devise and monitor it all.


Implement Initiatives

Once we’ve crafted a robust DE&I strategy with your assistance, it’s time to implement the plan. Again, we’ll help you track your progress and ensure all your DE&I actions run according to plan.



Once your strategy is set in motion, we’ll help you to analyse the response of your workforce, customers, and stakeholders. We’ll review various aspects, including employee retention, sentiment, business growth, and profits.


Ongoing Improvements

With the data collected and the response analysis complete, we can determine what’s working and what needs to change. Then, where needed, we’ll help you to make adjustments.

Why You Should Choose Goodman


Our analysts and strategists are well-versed in doing strategic work on various organisational levels and finding ways to use good communication to your advantage. So we’ll make it our mission to develop a deeper understanding of your business, how it’s structured, and what you need to prioritise to reach your DE&I goals and communicate them effectively.

Once you have a strong roadmap in place and you’re working on transforming your workforce, we can help you to communicate your efforts to your target audience. This way, we can help you retain loyal customers and attract new ones.


Our diversity, equity, and inclusion strategy services align with the latest research and best practices. If you partner with us, you can rest assured that a highly talented and experienced team will be paired with yours.

As a DE&I strategy provider, we’ll make your diversity, equity, and inclusion goals ours. We’ll ensure that everything we do and every task we perform is done to the best of our ability. Your company’s growth will become our priority.

Industries We Serve



The SaaS industry is booming, and it’s only expected to grow alongside society’s dependence on software. But in a competitive marketplace, it can be challenging for your SaaS company to stand out from the crowd.

Like all other businesses, your SaaS business can benefit from a powerful DE&I strategy. That’s where we come in. As a DE&I strategy provider, we can assist your company in creating, executing, and communicating your diversity, equity, and inclusion plan to employees, customers, and stakeholders, setting you apart from your competitors.

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The world is becoming more reliant on the telecommunication industry. Digital connection, communication, and information sharing have become integral to our lives. As a result, today’s telecom companies also need powerful DE&I strategies to keep pace with a changing society and growing customer demand.

If you work with Goodman Lantern, we’ll help you to attract talent and engage your target audience by sharing your DE&I success stories far and wide.

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Augmented Reality

Augmented Reality

The augmented reality (AR) sector is growing rapidly. However, with a fruitful and thriving industry comes great responsibility. Yes, your augmented reality company also needs a corporate DE&I strategy and visibility of the changes you make along the way.

Fast-track your company’s success and fortify your brand reputation with our diversity, equity, and inclusion strategy services. Showcase your business’s values and commitment to DE&I, attract a broader, more loyal customer base, and hire a diverse team to help your company prosper.

With our strategists by your side, taking charge of your DE&I responsibilities becomes easy.

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Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern delivered everything that I asked and they committed to. They were also great communicators during all parts of the process.”

Sid Efromovich

V&A Commodity Traders
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“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”

Nadine Burzler

Head of Content, A Small World
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“Outsourcing is fraught with dangers but somehow Goodman Lantern makes it so seamless. It’s not just the final delivery that is impressive but their constant feedback and re-framing of the brief, which is where the real value add and efficiency is.”

Jeremy Hill

ex Saatchi & Saatchi

Diversity Inclusion Strategy Services FAQs

bottom-blob How do you promote diversity, equity, and inclusion in the workplace?

One of the most effective and powerful ways to promote diversity and inclusion is to create a policy, implement your DE&I incentives, and showcase your commitment to those around you. Our strategists can help you and your company to grow your DE&I efforts.

bottom-blob What are some examples of diversity initiatives?

Examples include:

  • Issuing a diversity, equity, and inclusion statement
  • Creating more content that aligns with your priorities
  • Using inclusive language in all communication forms
  • Establishing an educational or mentorship programme for employees
  • Hiring people from underrepresented groups
bottom-blob How do I create diversity goals?

Start by reevaluating your company’s trajectory and deeply analysing where diversity, equity, and inclusion are being mismanaged. Next, set distinct diversity goals and formulate a diversity, equity and inclusion strategy with the help of Goodman Lantern’s strategists.

bottom-blob Why should I outsource my DE&I strategy to professionals?

Creating a DE&I strategy is a sensitive and vital incentive for your business. As such, you probably don’t want to waste the opportunity, nor the time or resources, to create and execute a strategy that doesn’t bear fruit, as this can harm your business growth.

That’s why hiring DE&I strategy service providers is highly recommended. As professionals with many years of strategy experience, we understand what it takes to develop and implement a practical, robust roadmap that will grow your business and positively impact the communities where you operate.


Get in Touch

Starting the process of developing your diversity, equity, and inclusion (DE&I) strategy is as easy as getting in touch with us. Book a consultation call or email us your brief, and we’ll start immediately.

We’ve helped develop the voice behind

Hundreds of Businesses


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)


"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager


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