What Is Engineering Writing?
Engineering technical writing is not just about writing. It’s also about understanding the product, its features, and how it works. The more you know about the product, the better you can write content for it. And our writers take the time to get to know your products and services extensively.
Our experienced engineering content writers create anything from whitepapers to proposals to case studies. They produce content that meets the needs of your audience and helps them achieve their goals.
Good writing and well-researched content connect and support your company’s overall marketing strategy. We produce meaningful and understandable content that forms the base from which to build your marketing success.
We excel at industry analysis and can break down complex topics into understandable terms. Our strong suit is helping you establish industry leadership and increasing your company’s reach through optimised content.
Why You Need Engineering Writing
Benefits of Engineering Writing
Making use of engineering writing services holds several benefits for your company.
Well-written optimised content gives your website a higher search engine ranking and more targeted traffic.
Error-free and language-perfect reports and online content support your claim of expertise.
Transform dull technical details into understandable and useful content to gain higher customer engagement levels.
Increase your content volume to boost search engine traffic and give customers a reason to return to your website.
Improve efficiency when choosing an agency that can bundle technical reports with your online marketing content.
Better your industry standing through sought-after expert content.
Save on technical writing and marketing costs because you need fewer full-time staff members.
Save time because your team can focus on researching technical trends and solutions instead of engineering writing.
Using our services, you can leave the writing to the engineering content writers while you focus on core business growth activities.
How Engineering Writing Differs From
Other Forms of Writing
Creative marketing content attracts, entertains, and engages the reader. Engineering writing focuses on reporting, informing, instructing, and educating the reader. It addresses a problem, provides a solution, instructs with guidelines, and educates with research findings.
It can serve for marketing and essential information provision. Because the purpose is to inform and instruct, our engineering content writers provide content that builds trust in your company’s ability to solve problems.
Creative marketing content can be generic, whereas industry-specific information can serve to meet the information needs of a segmented group. The audience segmentation is according to location, age, occupation, interests, and other characteristics.
Engineering content writing aims to meet the information needs of the technical and business audience according to education level, occupation, industry, and project focus. Documents include, for instance, indexes, abstracts, and citations from credible sources.
Writing Style & Format
With creative marketing content, the writing style ranges from light conversational to professional conversational. The structure depends on the aim of the content, with readability and engagement being priorities. Formats range from blog posts to articles, eBooks, and case studies, among others.
Engineering technical writing follows a professional, structured style, while the marketing content is conversational yet professional. Formats include articles, blog posts, and social media posts, as well as case studies, research reports, whitepapers, proposals, and technical specifications.
The writers use the company style guides for language, tone, structure and presentation consistency for each format.
Industries We Serve
Why Should You Choose Us?
Goodman Lantern positions you as an expert through engaging content for conversions and compliance with your audience’s information needs.
No matter which industry you need engineering technical writing for, you can rely on our writers to keep current with your industry. Because they take the time to understand your niche, they can explain your products and services in engaging language.
We help you choose the best formats for the specific information and deliver it in a way your clients appreciate.
Engineering Writing FAQs
We offer extensive technical writing and content creation services to meet your communication and marketing goals. These range from business proposals to research reports, case studies, whitepapers, specifications, instruction manuals, and user guides, among others.
Because we have access to technical writers worldwide, we can offer specialised content services to a diverse clientele. Biotech, telecommunications, aviation, mining, SaaS, IT hardware, medical, and scientific companies benefit from our services.
We align content creation with your marketing and communication goals. Whether you have a combined audience of tech-savvy users and end-users or focus on experts, we meet their information needs. Our writers optimise content for search visibility, maximum engagement levels, and best value for your users.
Technical documents like whitepapers, case studies and proposals establish credibility. You can also use these as incentives for users to subscribe to your channels.
Not all your experts have time to generate in-depth reports and churn out high content volumes. Outsourcing part or all your technical writing helps to free up valuable human talent time.
It also saves you the cost of full-time employees to polish reports for the best possible impression. Our technical content writers work alongside your experts to create precise, clear, and concise information pieces.
Yes. You can use our editors to perform quality assurance and editing checks on your documents according to your company’s style guide.
As with any marketing strategy, we use specific key performance indicators for measuring marketing success. Marketing metrics help us to see how the target audience perceives and reacts to your content.
Yes. The writers have technical writing expertise and knowledge of the particular industry for which they write.
Get in Touch
Partner with us for engineering writing to communicate essential information, establish your industry expertise, and boost your business growth. Schedule a call for a quick content audit to form the base of your communication and marketing strategy.