Originally published May 23, 2022 , updated on January 20, 2023

It’s been almost one hundred years since the first TV was invented. Since then, film media has continued to grow. It’s snappy and compelling – getting your core message across in seconds. This content isn’t just engaging; it’s also relaxing. This makes them the casual media-scroller more open to your messaging and what you have to offer.

Film elicits more empathy than any other form of media. As marketers, we know that emotion is powerful when driving action. And the subscription economy is all about action. This is where video marketing services come in. We use them to connect to your audience to drive action, or in other words, get your audience to subscribe.

As a subscription service provider, you’ll want your audience to stay in resonance with your brand. Ultimately, you want to cater to your clientele, persuading them to keep pressing the ‘subscribe’ button. Video optimisation services can help you do it.

With content streams like YouTube and TikTok becoming increasingly popular, there’s no doubt that film marketing deserves a seat at the content table. If you’re wondering why, we’ll break it down for you.

Film Is Popular

First off, film-styled content is trending. And we’re jumping right in. After all, it’s one of the most effective content mediums to date. They’re captivating, convenient, and easy to share.

If the production process seems daunting, don’t fret. Just hire a B2B video marketing agency, and they’ll get the job done stress-free.

It’s Well Rounded

Film snips convey what words cannot. They incorporate mood, body language, and voice tone. This is what your audience loves about it. It’s as human as it gets, which keeps people connected.

Since film media elicits emotion, people are more likely to follow up on what they’ve watched. A professional B2B video marketing agency will use all the right marketing strategies, such as powerful CTAs and email pop-ups, to make it easy for your audience to follow through.

YouTube

Need we say more? It’s one of the most popular search engines after Google. Video optimisation services ensure your snips get seen. They’ll distribute your content through all the right channels and include all the right keywords in their titles and transcripts, and consequently, ranking your pieces favourably on the search engine that suits them best.

Video Marketing Services Are an Investment

Film production is a big project. Since it becomes an extension of your brand, you want it to do your business justice. You’ll want a film piece that packs a punch without overselling your services. This requires specialised assistance. Outsourcing through a B2B video marketing agency guarantees that your digital media will be of the highest quality.

Requires a Team

Video marketing services require an entire production team: from research to strategic scriptwriting to production and distribution. Try to work with a team that knows how to get your message across while staying true to your brand.

You’ll also want a team that can work together. At Goodman Lantern, we provide corporate video production services that are fully equipped, and our team is versed in the end-to-end production process.

Works on Your Pain Points

Customer churn rates are on the rise. Even though people are subscribing, people are also opting out. We use corporate video production services to draw in new clients. But we understand the value of retaining long-term clients to boost revenue. So video marketing services work to keep your clients engaged, connected, and informed. They’re also proven to bolster client longevity and steady your retention rates.

Video Optimisation Services Retain Your Customers

Technology is evolving, and people are more equipped and informed. There’s a demand for subscription tech services. But there’s also competition. This means that your business needs to reach your target audience before your competitors. It also needs to retain its current customer base. A B2B video marketing agency will get your content seen and keep your services top of mind with your existing clientele.

Big Data

Data. It’s one of the biggest problems facing subscription businesses today. They simply don’t have enough of it. After all, it requires strategy and engagement. Who knew that video optimisation services could be the answer? Driving engagement and setting up powerful CTAs boosts data potential. And the more data you have, the more chances you have to leverage your business.

Live data-feedback loops can decipher what your audience is interested in and where they stop in the buying cycle. This data is then used to touch these up accordingly.

Corporate video production services can drive engagement and collect data to keep your product subscription worthy and in touch with your customers’ demands.

Great for Investment Pitches

On top of that, corporate video production services understand that adequate data collection is excellent to share when looking for capital to scale your business.

Investors need to see accurate data – and professional video marketing services can help you garner it by driving traction and generating engagement.

When it comes to getting capital to boost your business, a B2B video marketing agency uses content to generate the data needed to improve your marketing plan. This can also be used to create the perfect pitch.

Overall, engagement generates live feedback loops that can be tracked. Video optimisation services create content that answers the following questions:

• Is the piece too long?
• Do people skip it early?
• Is it catchy enough?

And then updates its content and your service focuses accordingly.

Now, let’s look at why people cancel their subscriptions and how video marketing services can solve this.

Value

Clients that lose connection to your brand think they’ll get better value elsewhere. It takes one catchy punchline to win a customer over. You need to remind your clients why they made the right choice. Film media keeps your clientele informed on your latest offers in a way that’s funky and fun.

We’ll reiterate that film media is trending. A quick scroll through Instagram, TikTok or Facebook is proof of this. In fact, it’s estimated that more than 82 percent of online traffic comes from film-style content. They’re engaging, easily sharable and emotive, getting your message across in seconds.

Improved Technology

On top of that, technology has improved, enhancing hardware, software, and mobile connectivity. It also means that practically everyone is generating this type of content too. But this means social media channels are saturated, making it difficult to beat the algorithm and get seen.

Now, since production is timeous and expensive, you’ll want it to be optimised so that you see a good ROI. 

We understand the roles corporate video production services play in creating dynamic media. So let’s tap into why video optimisation services are beneficial for your subscription company specifically.

SEO

A B2B video marketing agency ensures your content reaches the top of the search engine. They know that Google favours variety. Video marketing services also optimise the script, title, and transcript to reach your target audience. They use cleverly placed keywords in just the right amount and in all the right places.

Good video optimisation services stream the content through the right channel to reach your target audience. It’ll include varied CTAs that drive action onto your website, boosting its performance, and finally, bringing your desired buyer profile to your webpage.

Increased Conversion Rates

Corporate video marketing services are proven to generate conversions.  

Film snips are very persuasive. 71 percent of customers bought a product after seeing a video on their social media page. And 87 percent of marketers using film elements have seen a positive ROI. So, if done right, you’re pretty much guaranteed results.

We use video optimisation services to target new leads and boost client retention – which hosts numerous benefits for a business whose foundation lies in the heart of long-term relationships.

There are so many upsides to retaining your clients. Video optimisation services boost your revenue in the long run, promoting your online presence and reputation. This elicits positive reviews, which encourage people to subscribe.

Personalised Messaging

Corporate video marketing services give your brand a humane and personal touch that generates client trust. You’ll need this trust when opting in for long-term services. Videos that resonate with their audience keep their clients connected and loyal to your brand.

But how do we make sure your audience is connected to the content you produce and that the videos actually get to your target market? Research, research, research. This is something a good B2B video marketing agency will value.

Gets to Know Your Audience  

Good corporate video marketing services will get to know your audience. They’ll see where you stand amongst your competitors, evaluate what your customers are looking for, and also draft up a film piece that meets them exactly where they are. 

A B2B video marketing agency ensures distribution through the right streams, too – be it Instagram, YouTube, or even on your website.

Mobile Friendly

If your video is loaded onto your website, we’ll make sure that its loading time is speedy and mobile-friendly to keep people on your page. Studies have proven that viewers stay on a page longer if it has a video on it. We’ll help bring your customer audience to your page while boosting your online presence.

Corporate video production services use this content to educate your client base when doing business to business marketing. We use video optimisation services to encourage companies to update their current plan.

Effective CTAs

When it comes to B2B marketing, film is an excellent way to explain your services. Corporate video production services create narrative videos, whiteboard animations or even emotive videos that capture viewers’ attention right away.

Millennials Love Them

As millennials enter the economy and gain more spending power, we need content that also caters to their needs. Millennials are visual learners with a preference for learning online. Video optimisation services combine visual and audio elements to enhance the communicative experience like no other.

And when done through our company, you have access to your project manager at all times. So, you can stay involved by making sure you’re happy with the direction your project is heading.

With our corporate video production services backed by marketing experience, we have all the skills and know-how needed to make your content great.

Our team values getting to know your customer, which is essential for the following reasons:

• It gives your content a personalised touch that speaks to them directly.
• Knowing your customer answers your target audience’s questions, giving your content value.
• It reaches your target audience, which is critical for getting an ROI.

Educates Your Customers

Another problem subscribers face is a lack of product education. A B2B video marketing agency can help you solve this. Their video optimisation services can be highly informative, easily accessed, and fun to watch. They keep your client in the loop on your latest offerings and resonating with your brand’s products and messages.

Values Collaboration

Film pieces need to be designed considering the lead capture strategy. That’s why a collaborative business model is best. Corporate video production services design content with this in mind, encouraging add-ons like email pop-ups at just the right time.

Includes All the Right Elements

What makes a film piece captivating? Great cinematography and the elicitation of intended emotions. So if you’re looking to take your content to the next level, it may be time to hire a B2B video marketing agency. At Goodman Lantern, our video optimisation services craft stunning content that skyrockets your subscriptions and scales your business, giving you a professional edge against your competitors.

Let’s connect, and we’ll put together the perfect plan for you.

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