Originally published May 24, 2022 , updated on October 4, 2023

COVID-19 has forced almost every interaction online. It’s changed how we live and how we conduct business. In this evolving online marketplace, it’s imperative that your company adapts; prioritising fresh, innovative, and exciting ways to stay connected with your clients. This is where professional content writers come in.

The e-Space Evolution

At this point, if you have a business, it inevitably needs to run online. And if your business runs online, somebody needs to write your copy. Now, you’ll only get a return on investment (ROI) if your copy stands out. This means that if you want to get your business seen, it needs written work. The best content writing services make sure this written work’s done well.

Since so much of our lives have moved online, our audience is much pickier when it comes to the copy they consume. Nowadays, only the most relevant, useful copy attracts and maintains your audience’s attention.

What’s more, people have more time on their hands and even more options at their disposal. In a flooded market, the copy generated by your business must be well researched, providing value to your audience and subscribers at all times.

Overall, your business needs high-quality content writing services to keep your clients interested. This is key to keeping clients subscribing. But we understand that it’s no easy feat. Since the online space is cluttered, working with a professional content writing company has become more critical than ever before.

Content Is Competitive

The best content writing service pairs your business with a team of professional content writers. This team is fully equipped with a researcher, project manager, editor, and SEO specialist in tow – all ready to jump into the competitive space, curating copy that converts.

Professional content writers use a multifaceted approach to funnel a wide range of audiences, offering your business the opportunity to develop a long-lasting relationship with your clients.

This relationship is based on reliability and trust. It’s clear that by providing consistent and reputable copy to your clientele, you forge relationships with your customers.

The New Face of Your Company

It’s safe to say that the game has changed. Nowadays, your business’s online presence has become the face of your company. The pandemic has also changed the way we engage with businesses. Now that everything has moved online, keeping your copy top tier is imperative. Your company’s copy must be consistent, valuable, and reliable. It takes high-quality content writing services to maintain clients in a fast-paced and ever-evolving business environment.

Let’s reiterate that your company’s online presence is integral to this transformation. The best content writing services specialise in creating a blend of valuable and personalised copy in response to your client’s online queries. This data is then analysed by professional content writers, who investigate online trends to get clear on what your audiences crave.

High-quality writing services provide valuable insight into the types of trends your clients are interested in and are a key part of understanding the traffic your company generates. At the end of the day, a professional content writing company helps you get to know your audience in a way that traditional marketing just can’t.

Understanding Your Audience

To give your clientele information they find relevant and useful, you need to understand what type of audience your business is attracting. A high-quality content writing service will have the means to predict who is more likely to engage with your company and use its messaging to increase client engagement.

To do this, you need to develop a language your audience will understand. The best content writing services will understand that a personalised tone is far more successful than a bot-generated response.

Certain phrases resonate more with particular people and less with others. That is why it is crucial to know who is engaging with your brand. Professional content writers work tirelessly when researching your audience. They use evidence to ensure they speak to your audience in a way that resonates.

On top of understanding the audience you already attract, a content writing company helps you target a wider range of clients. The professional writers streamline the research process with a clear goal: a timely turnover of copy that captures and converts.

High-Quality Content Writing Services That Engage

However, post-pandemic, your audience’s patience is waning. A controversial title might fool them once, but they’re a lot fussier than they used to be. To really stir engagement, high-quality content writing services must write in a way that resonates.

Now, if you want your brand to engage with your clients, you need to understand them. You’ll have to consider what they want to hear and how they want to hear it.

This audience engagement shapes the conversation between your company and your client. If your website is the new face of your company, then your copy needs to reflect the type of audience you would like to attract, all the while staying true to your brand tone and core values. The best content writing services bear this in mind when curating and distributing your brand messaging.

New Face, New Eyes

What professional writers offer your business is a fresh set of eyes. A content writing company offers a central point to collaborate and communicate with your customers.

A content writing service simplifies your brand messaging process, cutting down costs and saving time. It offers a sweet spot between rhetorical language and the industry-specific knowledge required to really capture your audience’s attention and stand out from the crowd.

What to Look for When Choosing a Content Writing Company for Your Business

The best content writing services engage your audience with reliable information. Their goal is to build trust with your clients and maintain credibility by meeting their needs and offering value.

This is what it takes to drive traction, action, and successfully keep your subscribers subscribing.

High-quality content writing services also inspire testimonials. This sustains your already established connections whilst consistently providing a professional touch to your online workspace.

Does My SaaS Company Really Need Content Management?

Currently, client retention is one of the subscription economy’s biggest concerns. If your copy is what keeps your brand relevant and ahead of your industry, then you need to invest in how it’s managed.

Remember that content is far more than just a webpage: it is your social media presence that incites engagement through blogs, articles, and eBooks. This amount of copy needs a team to manage it. 

A content writing company has a team of writers who can offer a selection of different strengths. That’s why having just one writer (and just one perspective) simply doesn’t cut it when tapping into a diverse market.

More so, if you want to draw traffic to your site – which is now the face of your brand – you need the traffic from different social media platforms. These platforms include PRs, guest blogs, or articles that work together using keywords, links, and clever CTAs to attract people to your page.

Google EATs Organic

In case you haven’t heard, copy that follows the EAT approach is copy that’s consumed. And what better consumption than organic media that offers real results?

EAT stands for Expertise, Authoritative, and Trustworthiness – or, in other words, page quality.

More often than not, the aim is for organic search because this means your leads are qualified. Qualified leads convert.

But here comes the problem: the struggle is once you’re found, and standing out from your competitors is not only to build trust but keep them on your page. These days attention spans are short, and competition is rife. Now, media needs to connect with people the way traditional marketing can’t.

Strategised SEO That Gets Your Site Seen

Persuasive copy keeps your brand at the forefront of the search engine. Your messaging needs to be memorable and in alignment with your brand’s core principles. If your copy is relevant, then the copy will be what search engines first pick up and what SEO boosts. It is possible, then, to analyse this data and use it to further develop your brand identity.

This will keep customers coming back to your site, which is now the face of the brand.

However, it takes a lot of hard work to produce the type of copy that keeps your clients coming back for more.

You should publish in-depth articles and blog posts multiple times a week to have a meaningful impact. That’s why using professional content writing services is the answer. You probably just don’t have the time needed to invest in the businesses, but professional content writers do, and you probably have the resources to afford them.

Determining Content Value

The best content writing companies provide a versatile and time effective service that boosts your business and maintains subscribers. They use writing to boost your audience, either by using data to target a new audience or drawing traffic to your website. Overall, hiring professional content writers can scale your business.

It’s also best to hire a company that understands your niche. Aim to work with professional writers that understand your industry inside-out. This means they can give your messaging in-depth copy that inspires action.

Of course, content needs to be valuable. It must answer people’s questions about your product; answer these questions honestly. To be valuable, it needs to be relevant. And since different copy is used differently for different users, an expert content writing company understands that your copy should and can be personalised for your audience in mind.

So, the best content writing service for your business uses copy that incites honest testimonials – imperative when it comes to creating a stable online presence that promotes genuine engagement.

Goodman Lantern’s Unique Offerings

One of the biggest problems in the subscription economy is client retention and education. At Goodman Lantern, we aim to solve this.

We offer:

• Copywriting,
• Technical writing,
•  Proofreading,
•  Editing,
•  Storytelling,
•  SEO,
•  Thought leadership,
•  PR writing,
•  and ghost-writing services.

Our content writing services strategise and distribute your company messages to the right platforms. We aim to reach the target audience using all the right angles, capturing and maintaining their interest in the long-run.

Our Process in a Nutshell

You’ll get access to the Goodman Lantern platform and your own personalised section of the project management tool upon signing up. You’ll also receive a dedicated Project Manager with whom you can stay in touch at all times.

Then our team of professional content writers gets cracking. They transform their research into messaging that’s clear, concise, and perfectly suited to your company’s requirements.

We also offer several rounds of quality control, editing, and proofreading to ensure that the style, tone, and copy flow are one hundred percent aligned with your corporate identity.

Let’s Drive Conversation and Start Converting

With the move to online business, your website is now your company’s ‘new face’. High-quality content writing services ensure your brand’s message is more than just personalised. It’s also memorable. At the end of the day, it makes sense to have a full team that can tap into the different areas of interest required to market your business best. 

Are you ready to level up your messaging? It might be time to start collaborating with a professional content writing company. At Goodman Lantern, our team’s ready to hop on board. Simply get in touch or book a trial, and we’ll start crafting copy that starts conversations that convert.

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